Is there a rule in the Internet age?

In the I Ching and the Moral Sutra, has been talking about "reason", sorting out some of the internet regularity for reference. The
first comes to a Smith guidelines: If you can't overcome them, you'll join them. Don't try to be a lone hero. If the tide can't stop, at least, you have to think about why?
Grocery Store Theory: If you run a small grocery store and you lose money, you'll lose more if someone helps you do a global chain like 7-11.
Hukou Paradox: The Police Department has an account file for all local residents, but can the police make money from it? On the Internet, many people take "catch users" as the only pursuit, and ignore the construction of a truly viable healthy profit model
Boiling water theory: After boiling, it looks steaming, but the total amount of water will not increase, and need heating costs. In the network, many people unscrupulous to pursue the user's "active degree", but does not consider the active degree can bring what income
Water heater theory: Many people believe that if a network product is not the necessities of people, it is difficult to charge. But no, because humans have the will to pursue a quality life experience (including but not limited to bathing), and the water heater does not have a cheaper alternative. If your network products or services can bring people a truly high quality of life experience without a cheap alternative, then someone else is willing to pay.
Blind rule: Setting up a website is like opening a pavement in a blind alley. You have to give the customer enough reason to patronize.
The rule of gift selling: "Free" is one of the important elements in network culture. The rule of sale is that by offering some free lunches to attract visitors, try to get them to buy additional services.
The Law of trust: If your service is good and the price is reasonable, then honesty is the only barrier that will hinder your sales. Integrity is the most important lubricant of network business, leaving him, friction will make the enterprise stop running. The
Push-pull rule: use attractive content to drive customers to your site, and then regularly push information for them
niche rules: big businesses have money and great influence to "control" the entire market. Small businesses need to find niches that are not met or partially satisfied and fill this gap with exceptional performance.
Long Tail Theory: Not much said, before the topic has been analyzed
Tiger theory and the Law of the jungle: Two people go to the forest together, see a tiger, one of them hurriedly wear running shoes. The other guy said, "You don't have to wear it, you can't outrun a tiger." The man said, "I'll just run and you'll be", the Internet is only the first king, the others are Cole, so even if everyone wears running shoes, who runs faster. Because the quicker the tiger eats, the later it gets eaten. The law of the Jungle refers to natural selection of biology, survival of the fittest, the Internet unless you go to the top of the industry chain
Sales Conversion: The Internet is the most difficult to profit, after the click rate to achieve, soThe sales conversion rate is much concerned about the
Elevator theory: In a full elevator, the more backward the elevator, the more likely to be in the elevator door to arrive first. Quick truth, but there must be a first-come opportunity.
Tortoise and Hare theory: In the land, excluding the rabbit sleeping, the tortoise is no matter how to run the rabbit, but if the game venue in the water? Enterprises have great advantages, small enterprises also have a small way of living, Stoding is this truth. The Blue Ocean strategy applies.
Market barriers Theory: grass-roots market choice to do one big small: first of all to the market small enough, small to the internet is not willing to come in, and the market must be big enough to be profitable. In the morning when sharing the Internet opportunity with the bright talk about the threshold and how to find a big unwilling to enter, also not to come to the industry (to do the vertical integration of resources)
250 law: Every customer behind the Internet, there are roughly 250 friends and relatives. If you win the favor of a customer, is a symbol of winning 250, and vice versa
Davidow law: If an enterprise wants to occupy the dominant position in the market, it must be the first one to develop new products, and the first to eliminate their own old products
Matthew Effect: Winner-Take-all
Watch theorem: The watch theorem refers to a person who has a table, To know how many o ' clock it was, and when he had two watches at the same time, he had no choice. A website, you just need to focus on your specific user group needs. Don't care about the opinions of unrelated people.
Arcane Razor Law: if not necessary, do not increase the entity. Make the website simple, and then briefly
overrun effect (overflow effect): Excessive stimulation, too strong and too long time to cause psychological extreme impatience or confrontation psychological scene, called the "super limit effect." Don't send too many ads.

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