Absrtact: December 9, an American firm said it is investigating whether the United States published false, misleading information, including current business, business prospects, supplier data behavior. 4 days later, a gang of lawyers issued a statement, said to represent the stock investors to sue the United States, the view condensed into
December 9, an American firm said it is investigating whether the United States issued false, misleading information, including the current business, business prospects, supplier data behavior. 4 days later, a gang of lawyers issued a statement, said to represent the stock investors to sue the United States, the point of view condensed into 3 words:
Poly-Mei Excellent products to change its revenue model, that is, from market services to commodity sales;
This transformation to the United States excellent products before the successful financial performance constitutes a huge risk;
Moreover, the Poly-American product did not expand its market services as promised.
Now count, there are 5 law firms suing the United States, including one of the domestic companies involved in the Jun Junbo firm.
Jun Junbo told Black Horse, now the reason for the prosecution is too general, lawyers get more information than investors. The suspicion is based on the recent third-quarter results of the United States, the total net revenue of 157.7 million U.S. dollars, compared with the same period last year, 123.3 million U.S. dollar growth of 28%. The results were worse than expected, causing many firms to doubt it.
But he says it doesn't mean anything. The United States and China are different, even if there is no sufficient evidence, as long as there is reasonable suspicion, can file a case, perhaps poly beauty and no financial fraud.
Now it's time to look for the plaintiff stage, and then the evidence is gathered. Jun Junbo said he might ask the defendants for evidence, such as minutes, conversations with executives.
Is the financial fraud? Poor performance should be reasonably suspected
First of all, the focus of the lawyer's prosecution in the vernacular translation: Poly United States, you have to transform to do self? After the self, you will not be able to maintain the results of the previous prospectus, you This is not a lie? Besides, you didn't say you were going to be self-employed?
From this point of view, Poly-Mei is wrong, in the prospectus, he is determined to take the open route.
Well, let's see how the beauty of Poly was described.
Prior to the advantages of the description, he said that Poly-Mei has become the country's largest cosmetics electric dealers, the first strategy is to continuously expand the commodity category. This gives investors unlimited imagination of space, the expansion of the category most of the practice is to take the open platform route.
Keep looking down, that's the point. Poly-Mei said, to continue to expand the number of Third-party businesses. Here I can basically understand what the lawyer said, you did not tell me you want to do self?
In the business introduction, Dark Horse brother also found such a word. As of September 30 last year, we have 1400 suppliers and third-party businesses, but also to investors unlimited imagination.
He said that if the United States does not expand with the number of Third-party businesses, the company's growth in business, scale growth will be affected. The implication is to exert a hard force to open the business. At the same time, he has occasionally revealed concerns about open business. This makes investors very angry.
In the risk factor, he said that as third-party businesses increased in number, it was difficult to ensure that the services they provided met users, and that companies could face claims if they sold substandard goods, sold fakes or were not licensed.
For third party businesses, there are a few more specifically described below.
This is to say, what if the third party merchant sells the unauthorized goods to do?
What if a third party merchant sells fakes?
This shows that the United States is very tangled, third-party merchants settled, can bring him more SKUs, more traffic, more revenue, but at the same time may cause experience reduction, fake increase, supply chain management difficulty increases.
Sure enough, the sale of fakes happened. Tencent Technology reported this year, Poly-Mei suspected sales of fake names. Once confirmed, is a small third party business, the size of 50 people, belong to the open business. After the CEO Chen Aoyi Anger, the whole business cut off.
Chen Au is a bit extreme. At that time, Poly-Mei has expanded the category, but mainly clothing, the table is mostly women's wear, footwear, underwear, handbags and so on, watches are marginal business. Of course, the more the edge is easier to ignore, so fakes appear.
This point is also mentioned in Chen Au's article that, for these businesses, he only needs to provide the power of Attorney + on other platforms to operate on the scale. The letter said he had already cut off all the luxury third party businesses, and the authorised one had stopped.
He explained that if a business is gone, the performance will naturally be poor. But the dark horse and lawyers are in the same mood, is not as bad to this extent?
So at the end of November, the United States released the third quarter earnings, net turnover of about 273 million U.S. dollars, an increase of 31.4%, net revenue of 157.7 million U.S. dollars, the year-on-year growth of 28%, far lower than expected.