Is Weibo payment really beneficial to micro-BO electronic business?

Yesterday, Iron elder brother in three Li Tun stroll half a page bookstore, buy a variety of good books, Wang Zengqi's novel set, Maguhui "uncle" Cai Food and "Big Data prediction", holiday three days should be spent in the book. Then you will share some reading experience.

51 has always been a business promotion of the golden Period, http://www.aliyun.com/zixun/aggregation/12718.html "> Traditional merchants and electric dealers no exceptions." Sina Weibo is also a high-profile start to push micro-bo pay, engage in "a penny to 5,000" promotional activities, for almost never rebate to users of Sina is the first time generous up. This is also seen after the listing of the money Sina Weibo on the Umebo of the power of the road of the urgent.

Sina Weibo has the flow of hand grip, Ali shares is also a fancy this huge flow. But Sina's own media gene is very difficult to cash flow, in addition to advertising revenue and data mining revenue, the next biggest chip is the electricity business. With Ali's Alliance, you can easily get Ali's business resources, now many Taobao cat sellers are also beginning to do a variety of micro-blog activities to attract micro-BO traffic, but the final direction or import Ali, Sina Weibo just as the import role, the existence of a large dilution. The push micro-bo pay, Sina Weibo is also an attempt to build their own system within the shopping closed-loop, and micro-bo payment and Alipay to get through, Alipay can also obtain traffic, the surface is stone good.

At present, many businesses have begun to open on Sina Weibo mall, users can directly in Sina Weibo complete the order, pay the entire link. On the face of it, Sina Weibo has indeed taken a big step in the process of electronic business, but is this big step really steadfast?

Sina Weibo media gene has been unable to erase, this is the wealth of Sina Weibo will also be the future of Sina Weibo huge burden. Sina Weibo's media gene makes it difficult to create a user's shopping situation, although it has the flow. Users in Sina Weibo, just watching the news to see the jokes, or with a critical eye to see ads, for commodity information, although users can see, but lack of purchase impulse, is because of the purchase situation. For advertising, the higher the arrival rate, the higher the purchase rate? Fact。 For example, elevator ads, consumers in the elevator, the main psychological is waiting, for shopping ads just a glimpse, it is difficult to mention the spirit of purchase, because not in the shopping situation. In supermarkets, shopping malls, the same discount information, consumers will not hesitate to cram into the shopping cart, because in the shopping situation, people will become extremely impulsive, and even irrational. is also the reason for the shopping situation, the same flow of Taobao than Sina Weibo purchase rate is much higher.

It is the reason for the shopping situation, the micro-letter of the electronic business process is particularly slow, Xun's micro-letter entrance position is prominent but the effect is not shot. To promote a micro-trust, it is best to find a shopping environment, rather than a wide net.

Micro-letter Business If the shopping situation to find the entrance, supplemented by money temptation, the user's buying habits can be quickly developed. But microblogging is much harder. Micro-letter by Nature Mobile Internet genes, Weibo or a semi-mobile products, and shopping situation is the need for offline support, that is, the need for mobile internet genes, top grade discount micro-letter can do, micro-blog is difficult to replicate. This is not a technical problem at all, Tico also do not think that micro-bo is a technical problem only today, is the gene, very virtual very dangling genes.

Second, the introduction of Weibo payments is more like the strategic buffer of Ali's sniper micro-credit payments. For the surge of micro-letter, Ali face pressure is indeed not small, especially this year's micro-letter red envelopes also let Ali people almost never good this spring festival. For Ali, the introduction of micro-letter payment has announced the completion of its electrical business closed loop, the rest is only the user's habit of training and polishing. Ali in addition to continue to push Alipay and micro-letter payment contend, to obtain strategic counter-offensive time or need to support micro-bo payment. Weibo has flow, such as the payment can be stable Ali sellers heart, so that they will not to micro-letter flow and leave Ali, stable sellers will stabilize the entire Ali's morale. For now, this is really high. Although micro-trust electric business high-profile abnormal, Ali merchants but stable without large-scale exodus, Sina paid the work must not. But also because of this, micro-blogging payment must be a transitional product. To Ali have day product line is strong enough, contacts, Amoy Point, yards Amoy and other O2O products enough and micro-letter contend, micro-BO pay the mission is completed. From this point of view, micro-bo payment will also be the future of chicken products, Ali wants is micro-BO traffic, is obviously not to make a second shopping platform to affect their platform.

Micro-BO pay the current response in general, and did not see the business High-profile announcement of micro-bo payment data. Weibo payments to Ali although the transition products but the Sina Weibo itself is the electronic business of all bets, Sina Weibo can get rid of the media gene is all rely on micro-bo pay, but at present, but is not optimistic.

Pay attention to iron Brother can add micro-letter platform: Technology said micro-signal: Kejishuo