Is your wallet ready to pay for the music?

Since the industry has proposed that music downloads will begin to charge, the topic of "music charges" has not stopped, to the end, but turned into a "wolf" story, but only wool.

Recently, the music industry is surging, acquisitions or mergers and acquisitions of things happen repeatedly. Does that mean the music fee is coming?

I think first we can look at the music industry in the current situation:

1, music service providers or music platform is indeed very much, but the market is chaotic, competitive.

Now we can count the names of more than 20, such as: cool dog, coolness ,QQ Music, shrimp, multi-meter, sound Yue platform, Baidu, watercress, NetEase cloud Music, beautiful every day,A8 Music, jing.fm, yy music, etc. in addition there are a lot of music forums, free music download sites, mobile apps, of course, market share and the contention of the user is the current main battlefield, and the Internet circle, I think we all know that there is no second, only to achieve market share is absolutely first, can have the control of the business model (so the QQ music Pear Mountain Big AH ~ ~)

2, Free is still the main melody of music service.

Many music service providers, you charge their own free providers, especially Baidu, is always the music fee of the spoiler.

At present, the music platform is mostly by advertising, game income to keep, of course, YY Music is another innovative mode, QQ music Green diamond is mainly rely on the space background music and Tencent to the user to develop the monthly value-added service habits to develop, and gradually guide and cultivate users of high-quality music pay awareness, However, the scale of development to today also encountered bottlenecks. Sound quality is a device and a sense of things, the beholder, and mainly for the quality of the requirements of the user.

As a result, users ' pay habits in music are nurtured, depending on the following:

1, the standardization of the industry environment

2. Regularization of copyright

3, the number of music service platform reduced, long tail contraction, the Giants present, with a certain price or business model of the right to guide

4. Innovation of business model

Therefore, the acquisition of music platform, integration, can not be said to be a music payment habits of the development of the critical point, can only say that the industry in this direction.

Here Enling has 2 personal views:

1, a large number of mergers and acquisitions, integration is only the first step. The music platform after 1, 2 years of fighting, coupled with high copyright costs, the Giants left, the small music service providers died, the new order is established, to have the music fee of the spring, otherwise, can only be a "wolf" story. It is like knowing that there is a netizen said, "The charge of this matter, I sit and wait for them to fight for a few years, who stayed, I will pay for", oh, a very cruel reality, the next 1, 2 years, QQ concert more hard, fighting!

2, indirect pay habits to explore. At present, the habit of training users to pay for music is simple, can not immediately work, but the Green Diamond team has been working to explore other fee models, training users in the "concert", "fan economy", such as yy music cock silk economy, and even music radio advertising and other aspects of pay habits, although not directly to the music pay, But also very good profit direction!