ISuppli: ZTE Mobile phone ranks among the world's top five

This reporter xiaoming domestic mobile phone brand finally in the international elated. 8th, a foreign well-known market research company Isuppli released a report said, China Telecom equipment and mobile phone manufacturing giant ZTE last year in the fourth quarter to replace Motorola as the world's fifth largest mobile phone manufacturer, which is the first domestic mobile phone to become the world's top five.　　ZTE is using smart phones to achieve transition and leapfrog development.　　More flowering, ZTE ranks among the front-line suppliers foreign well-known market research company Isuppli reported that the domestic communications giant ZTE last year in the fourth quarter to replace Motorola as the world's fifth largest handset maker, this is the first domestic mobile phone to become the world's top five. Data show that ZTE last year in the fourth quarter of mobile phone shipments of 13.4 million, the global market share reached 4%, ranking up 2, become the world's fifth largest handset manufacturers.　　The top four names are Nokia, Samsung, LG and Sony Ericsson in turn. ZTE's breakthrough has benefited from the complete breakthrough of the terminal products both at home and abroad. April 9, ZTE disclosed information on the terminal. It is reported that ZTE 2009 terminal sales revenue of 13.071 billion yuan, an increase of 34.86%.　　According to foreign media reports, ZTE expects 2010 market demand for its mobile phones and data cards will maintain strong momentum, and its TD-SCDMA mobile phone users will increase five times times. In the domestic market, with the good start of the 3G market, ZTE's end products have achieved steady growth throughout the year; Xionghui, vice president of ZTE's mobile terminal market, said that in 2009 its wireless terminals shipped more than 60 million parts.　　Among them, demand from the domestic market led to a 200% increase in domestic market shipments, while ZTE data card business grew by more than 400% in 2009. The international market, ZTE Terminal products in important countries and mainstream operators to achieve breakthroughs in the global layout more balanced. Tianyu Market Manager Shadi The key to the breakthrough, he said: "Manufacturing costs and prices are domestic manufacturers of the killer, the fact that domestic brands are at low prices to narrow the distance with the foreign brands." "For a long time, whether domestic market or overseas market, domestic brands have been subject to foreign brands."　　The advance of ZTE's rankings undoubtedly strengthens the confidence of local manufacturers to compete with overseas manufacturers. Two-pronged, to adapt to the trend of the main smart card ZTE's market position quickly improved, in the 2G and 3G two market at the same time, to achieve good results, while in the field of smartphones, by virtue of price advantages and technology accumulation, adhere to the manufacturer's custom route, making ZTE in the field of smartphones in the front of similar enterprises.　　According to Isuppli's research, ZTE became the largest mobile phone company in China in 2009 with 36.5 million of its mobile phone shipments. Thanks to the launch of China's 3G and the increase in the customized handset market, ZTE's 2009 domestic wireless terminals shipped close to 20 million, "gaining nearly 200% per cent of the growth。 "Xionghui said," such as TD-SCDMA mobile phones, ZTE is the absolute first, 2009 TD mobile phone shipments of more than 3 million. In the European market has also been a major breakthrough in all major operators have the scale of entry, has gradually become the European market mainstream suppliers. ZTE's 2G handset sales are also growing rapidly. "2009 2G mobile phone sales increased by about 20%, for example, in Europe, E760 's single mobile phone sales exceeded 1.5 million." Xionghui stressed, "The general concept is that in Europe 2G mobile phones are difficult to sell, and E760 's success, just shows that as long as the product to adapt to market demand, Chinese mobile phone operators do not have the opportunity to achieve commercial success." "The rise of ZTE, the improvement of its product quality is a solid foundation." ZTE's advantage in the low-end handset market has been proven, even in the smartphone sector, has been a big breakthrough. ZTE can support the current mainstream smartphone operating systems, from Linux to Windows, Android and OMS, and so on. It was revealed that ZTE's cooperation in 2009 with the Telecom's TMN in Portugal made the Bluebelt mobile phone, the fastest-selling smartphone in a while.　　ZTE smartphones were able to achieve up to 500% of business growth in 2010. Adhere to the cooperation with operators, take the operator-oriented route, but also ZTE's end product market is an important factor for rapid growth. With operators, on the one hand, can obtain more information and resources, on the other hand, also makes the product of the market response more sensitive, more in line with the needs of the market.　　Xionghui said that ZTE's choice of approach is to work with operators to promote development, "tailor-made", which will not be a big change within a few years. High growth is very healthy, ZTE's transition prospects for ZTE in the value of market share at the same time, pay more attention to business health.　　At present, ZTE's mobile phone shipments are in the world's fifth position, but xionghui that ranking is not the most important, it is important whether the business can continue to achieve "high growth, good health, a future." ZTE's development strategy is quite clear, first of all, adhere to the operator customization-oriented route. Xionghui stressed that ZTE's mobile phone business, at the current stage, will continue to be based on operator customization, "especially 3G mobile phones, focus on business and software, we need the right opportunity to promote the mobile phone business, especially the development of smart phone business." "In order to maintain ZTE's leading position in TD Terminal share, ZTE has invested a lot of effort in expanding its development and production capacity." Days ago, ZTE said that it had successfully completed the TD-SCDMA Terminal product development environment and scale capacity building projects, is currently awaiting the national Development and Reform Commission project acceptance; on other terminal businesses, in Mobile television, ZTE's bulletin said that it had completed the development of most of the world's markets, television standards and the site, The global market has begun to be large-scale commercial;The smartphone sector, ZTE says, has launched the EVDO Qualcomm Platform smartphone and is delivering shipments to overseas markets and China Telecom. At the same time, ZTE is also in the forefront of the expansion of new business.　　March, ZTE held the Global Conference on mobile Internet Cooperation, the company and Sohu, Sina and Phoenix signed an intention agreement, will hand in the mobile internet and other emerging markets. ZTE's outstanding performance over the past 5 years has demonstrated the correctness of its focus on growth and sustainability. In the domestic mobile phone companies continue to thrive in the big situation, ZTE's future prospects are worth looking forward to.