It looks beautiful. "Big Data" business model

The 2014 World Cup in Brazil, Germany to the 1:0 victory over Argentina to win the cup of God.

Different from the previous World Cup, data analysis has become the highlight of this World Cup. To the rigorous well-known Germany team to introduce specialized processing large data solutions, competition data analysis, optimize team configuration, and through the analysis of competitor data to find the "enemy" strategy, while Google, Microsoft, Opta and other IT giants have been through large data analysis to predict the results of the game. Big data at this World Cup are all too powerful.

Since 2014, big data has been chased, many household electrical appliances enterprises so described the coming Big Data era: your refrigerator fruit is finished, fruit Company will contact you door-to-door; your home air-conditioning failure, after-sales service personnel will be invited to help you troubleshoot trouble ...

In the view of entrepreneurs, big Data contains unlimited business opportunities, once entered is more attractive than mining gold.

A problem begins to concern people: who protects consumer privacy in the big data age?

"More and more private data will be produced and kept under the control of others, and it is imperative that data be secured," the US 2014 edition of the Big Data white Paper wrote. "And before, Lenovo Group chairman Yang said:" Many Internet applications are trying to get the user greater authorization to get your contacts, phone records, text messages, location and other information, some enterprises get this information to resell, so that users suffer from the damage.

So, a joke about big data was born: The pizza shop phone rang, customer service staff picked up the phone: Hello, what can I do for you? Customer: I'd like a copy. Customer Service: Please tell me your membership card number. Customer: 16846146***. Customer Service: Hello, Mr. Chen! You live in room 120x, 12/F, No. 1th Quanzhou Road, what would you like? Customer: I'd like a seafood pizza ... Customer: Mr. Chen, Seafood pizza is not for you, according to your medical records, your blood pressure and cholesterol are high. Customer: that ... What can you recommend? customer Service: You can try our low-fat healthy pizza. Customer: How did you know I would like this pizza? Customer service: You borrowed a low-fat healthy diet at the Central Library last Monday. Customer: Well, I'd like a large one, how much is it? Customer Service: 99 Yuan, this is enough for your family six stuttering. But your mother should eat less, she had a heart bypass surgery last month, and she was in recovery. Customer: Can I have your card? customer service: Sorry, please pay cash, because your credit card has been maxed out, you still owe the bank 4807 Yuan, and does not include mortgage interest. Customer: I'll go to the ATM to cash in. Customer Service: Mr. Chen, according to your record, you have exceeded the withdrawal limit today. Customer: Forget it, you can just give me the pizza home. How long will it take? Customer service: About 30 minutes, however, if you do not want to wait, you can also ride to pick up. Our vehicle automatic tracking system shows that you are now riding a car number for SB-748 's motorcycle on the right side of the east section of Jiefang Road, Hualian shopping mall ... The customer smelled faint.

Such a big data life, you want?

The so-called "big Data", the research institute Gartner, gives the definition of "the need to deal with the massive, high growth rates and diversified information assets that generate stronger decision-making, insight, and process optimization." The strategic significance of large data technology is not to master the huge data information, but to deal with the data specialization, analysis and excavation. The key of large data industrialization lies in the ability of "processing" data, and realizes the increment of data by "processing".

The US Internet Data Center points out that large data does not simply refer to people posted on the Internet information, the world's industrial equipment, automobiles, electric meters have countless digital sensors, at any time to measure, pass on the location, movement, vibration, temperature, humidity and even the chemical composition of the air changes, the massive data generated. With the definition of Internet Data Center in the United States, Chinese enterprises ' understanding of large data is often limited to the consumer information level, which is to a large extent the mastery of consumer behavior, demand, preference information, and strong commercial atmosphere, which is a narrow understanding of large data.

Large data because of its huge amount of information, which inevitably latent huge business opportunities, leaving people with endless imagination space. But at present, the big data has not yet grown into a mature business model, all kinds of great data on the beautiful is imagined, did not fall to the ground, an important reason is how to protect the privacy of citizens? So far there is no answer. Privacy is the most easily touched red line of large data, once touched will encounter resistance. Before the "Protection of citizen privacy" and "commercial benefit" balance models were found, large data could hardly be a business model.

As a result, all sorts of beautiful descriptions of big data look more like flowers in the water moon Mirror, unattainable.

"The internet has not changed the nature of most businesses and will not displace most traditional industries because it cannot replace their core values, it is just a tool for traditional industries to improve business processes and improve efficiency," Yang said at a recent summer summit in 2014. We should see the core of business is still good products, service customers.

"Chinese companies should learn from Huawei," he said, "on the one hand, they actively transform the business model through the Internet, while insisting on advocating the spirit of" sweeping the monks "and focusing on building their core competencies. Such a traditional enterprise will not be overturned, but more powerful. ”

In the view of rational personage, "Big data is hot" is the product of Internet worship, Chinese enterprise needs to recognize and position the manufacturing industry afresh.

Therefore, the "look beautiful" of large data, from the arrival of the commercial era at least three years.