It observation: Big Data contains great wisdom

Modern society is producing massive amounts of data at unimaginable speed. Micro-Blog Message generation data, video production data, cell phone calls to produce data, merchandise labels produce data, express packages, goods flow data generation, mobile terminals and the popularization of the Internet is to speed up the production of data. We have entered the era of explosive data growth-the era of big data.

According to IDC forecast, 10 years after the data growth will be 2010 44 times times, reach 35ZB. These growing numbers come mainly from unstructured data such as pictures, sounds, and videos. Statistics show that the worldwide growth rate of unstructured data is about twice times that of structured data, and it is expected that in 2012, the ratio of unstructured data will reach more than 75% of the total amount of Internet data.

Large data age, but also the era of Internet, cloud computing and IoT, it can be said that large data and these three closely related.

Internet age, the boundaries of netizens and consumers gradually die out, the internet real record of users click, browse, message, which directly reflects the character, preference and willingness of netizens. Netizens tell their needs not by language, but in a series of behaviors that inadvertently reveal their needs. This series of actions must be able to cross-reference and correlate in order to come to an answer, and the technology to solve this problem is "big data". The characteristic of the Internet is that it meets the real needs and potential needs of the target audience anytime, anywhere. Who can seize the internet's numerous miscellaneous data behind the hidden consumer demand, efficient analysis and make a preliminary decision, who will be able to win in the Internet era.

Cloud computing era, the core is the business model, the essence of data processing technology. If you lose the understanding and use of large data, cloud computing is just synonymous with real estate. How to activate the data assets, make them for the national governance, enterprise decision-making and even personal life services, is a big data core issue, but also the soul of cloud computing and the inevitable upgrade direction.

In the era of Internet of things, the information of goods, the information of people, the interaction of human beings, location information, etc., is a larger and more ubiquitous data network. An effective analysis of large data will make the city smarter. For example, the traffic data and the need for the detection of public security, will be a clue to solve the case; the combination of traffic and geographic information can provide the vehicle owner with the best route and parking space, and the combination of municipal management and meteorological data can effectively alert the disaster.

More specifically, in some emerging industries, people's data utilization methods, data value mining methods have not only satisfied with the report class analysis and application, but from the data results directly to obtain revenue. The data Analysis department can be divided according to the recommendation system's click Effect profit; The transaction data can be packaged into an analysis service for sale to the merchant, allowing them to gain insight into the market opportunities; According to the user's click popular for and online content, cloth put personalized ads and so on. These are only the embodiment of large data business value, the larger data contains social value, it can help the government to govern the country, help users to deal with personal affairs. It can be said that large data contains unprecedented great value.

There is an infinite amount of information, knowledge and wisdom hidden in large data. If we can make full use of the hidden wisdom in the data, the degree of human civilization and the degree of wisdom will be greatly increased.

(Responsible editor: The good of the Legacy)