It's a pleasure to be in Chengdu again, and today I'm going to tell you a few stories.

I am very happy to be in Chengdu again, today I come to tell you a few stories, from last year to this year I often say one thing, is the wind up, the opportunity to start a business, especially the regional Internet, in our field has gone through about five years or so very depressing stage, everyone is almost studying how to manage, but from last year , this opportunity has come back to us, and we have seen a real chance to do so, from the way we now see the various approaches represented by micro-signals.

Some time ago we pushed a thing across the country, a simple micro-letter polling, Meng Bao big game plug-ins, a lot of people involved, this phenomenon tells us the opportunity to come, this opportunity to bring us a very good, just Liu always said that micro-letter to our traffic, we have the flow of the future how to do? We have to make a profit, I will communicate with you today is the flow behind what we do, now only one thing is big data.

Today I want to communicate with you a thing, first we understand what is big data, some time ago someone said that the so-called big data to have a lot of data, you are just entrepreneurial grassroots no big data, not like this, I tell you big data is a way of thinking, the second we speak of things, big data to the marketing brought about by the changes, One thing we've discovered from last year to this year is how the various websites operate and how marketers are changing.

It is different from the original, many of us in the past to do the media, advertising, with customers to Manipi, tell him what I want to bring you the benefit, now no, tell him I bring you how much accurate data, you want to, if you do not give your opponents, at this time our marketing has undergone a very fundamental change, Wait a minute, I use the case to tell you where the change is. Third, we talk about the other role of large data, is to improve conversion rate.

First, we'll talk about the first example, two years ago we saw a lot of fresh electricity business, fruit, he told us such a thing, entrepreneurship after I can only sell high value-added products, I can live, and then I have to do with a person to do electrical business, I found that is not so, What should we do if we really want to make our store very good?

First of all, we should not make our position very high, like in the past, we have to do to do it all said to do a platform, a start to do the platform is difficult to do, you might as well start with the idea of the internet to open a shop, others say a shop unpromising, we think of a thing, if you in 20 large communities open 20 stores, Your water volume is not low, open to 100 stores you also enough to go public.

First of all, we look at the traditional business is what kind of, they are open a store waiting for customers to come, this is the past said "tradesman", an Internet thinking trader how should do? First of all, in order to sell high value-added products, at the outset do not consider profit, we can use rice, oil, eggs and so high-frequency, low price products to cultivate user habits, we know if you stare at a community, you give these big uncle to send rice oil He will thank you, because we see the large supermarkets are not delivery, So you can train the habit of delivery, but do not forget a thing, must be their contact information record down, this is the data, the second is how to do?

You can record the frequency of their home, their rice, oil consumption frequency is how much? You can use a traditional tool for telemarketing, and think about the results of this phone call, in your competitors are still sitting inside the store waiting for customers to come, you have the customer's needs kidnapped, intercepted, so they do not have business, so know how to use data, know how to use O2O means to marketing people, why so powerful?

He is at least 10 times times more likely to convert than his competitor. The third one we look at where to make money, the last to come from high value-added products, when you cultivate the user habits, buy rice from you every day to buy oil, you sell hairy crabs, your conversion rate is much higher than your opponents, you know a box of hairy crabs profit at least 100, so not like we in the micro-letter, the circle of friends to sell hairy crabs , that will not sell much, but also offend people, but from the soil a little way to do it can be profitable, I have a friend in Guangzhou has been doing this method to do, staring at the community to do this business.

At this time we know a truth, the so-called large data, large data is a way of thinking, big data also bring a thing, what is it? The media revolution, in the past we are using a variety of methods, in the use of content dissemination to obtain value, now we know that in recent years we have to gain value behind the most important is the data.

Let's look at the second example where I just said, "Media change," Last year we saw a trend, search house in the country take the lead in doing a thing, called to media, we initially saw the time also did not figure out why so, then bring the media effect, first of all around the second-hand housing site died, in addition to search rooms, Le Gu, Sohu, Including the tenants have been greatly affected.

This effect brings a second thing, is intermediary enterprises, may also be present in the intermediary enterprises, intermediary enterprises encounter a sense of oppression, to media after starting their own intermediary, to the intermediary, in fact, is not to go, but their own intermediary, many real estate agents, real estate, second-hand housing intermediary have encountered great pressure, So we see that they are starting to become Internet companies themselves.

So you see a chain home like Beijing, and a lot of intermediary companies are doing transformation, in this era we can see media to media, electronic business, to mediate this is a trend, for traditional enterprises now have to do one thing is the Internet, if in this era you can not successfully transform, So the end result is that these traditional businesses that are wearing internet coats will wipe you out, as I have just said, if there is a small greengrocer, know how to do this thinking, is not the equivalent of an ito inside a snakehead, to eat your share of all, this is a trend, this trend we can now see a situation.

Let's analyze, in the media and traditional industry changes, we see a trend, we now know the O2O, in the past we always think that the so-called O2O is online order, now found that is not the case, why O2O's starting point can not be offline? Why does the line of O not extend under the previous line?

So in the example I'm holding, two O is approaching, the media again to the line down, offline enterprises in the line up, this is an essential understanding, in this case we should know as the media to immediately transform, as a traditional enterprise also need to transform immediately, this is our understanding of the O2O to bring us changes.

Let's look at the third example, which tells us the effect of large data. Let's think about an example of how an electric or O2O website operates.

I used to talk to my friends recently, from 14 after the site operation of the method changes, and very drastic changes, in the past we have a word for the king, the so-called site operation, we look at the site inside the whole is the editor, are a large number of editors, production is content, we can see from the O2O site, What should it change?

Its editors don't need so much, it's the editing thing to do is picture processing, his real operations are data analysis and process specifications, and he'll tell you every aspect of telemarketing and social marketing. What are you talking about, analyzing the results of these words, he will tell every activity operator, By what kind of activity the design will improve our conversion rate, he will tell his product department what kind of improvements should be made in each link, from the initial data to the final data, and the conversion rate of each step.

So we see that in the operation of the site is now very serious start to change to the electronic business, this operation has been very close to our traditional manufacturers of electricity, in which we do not forget that a core is the data, we want to analyze the conversion rate of each node, analysis of each process and data results of the difference, This is the example I am talking about today, time is limited.