It's hard to wear equipment.

Can wearable equipment get into street fighting? More and more companies cut into market segments, such as sproutling for infants, amulyte for the elderly and so on. Now, there is a foreign start-up company, Hereo, to build children's smart watches, using software and hardware to integrate the way, real-time understanding of their children's location. More to the point, its app also helps users manage the location of all their families in a unified way.

Hereo's Children's watch is very lively and interesting, with a wide selection of colors and a more comprehensive function. It uses the E-ink display, has waterproof function, lasts for up to 72 hours, and has a SIM card slot, in cooperation with Wyless, provides the watch in 120 countries without roaming GSM network services.

What is particularly worth mentioning is their app. Unlike a previous hardware + app, Hereo's app is no longer just for the aid of watches, it's being put into a broader scenario--with or without a watch--and family members can install the software, through the smartphone's GPS, where families can share information about each other. I wonder if he's coming to the company, open the app and have a look. At the same time, app can be linked to hardware, in the face of emergency, such as the child's watch was taken off, the position of the watch can be automatically through the app, quickly sent to each family member.

In design, Hereo on the official web site, its smart watch from the beginning of the design of children involved. They designed a large number of samples to cater to children's favorites, and finalized the current design plan. Their aim is to make children like and to wear hereo. Although the children's aesthetic is really unpredictable, it can help to prevent children from wearing the bracelet to some extent.

Hereo is now Indiegogo, plans to raise 100,000 of dollars, has raised 35807 of dollars. At present, the Hereo hand ring plus 3 months of data costs of the package price of 149 U.S. dollars, early buyers only 99 U.S. dollars can buy this device and receive 6 months of data costs.

Especially for children wearable equipment, foreign Filip, there are 360 children hand ring. These are all wearable devices that are beneficial in market segmentation attempts.