Japan electric business giant optimism reviews three: Lotte Market success Tips Sellers side

Previously introduced the Japanese electric business giant Lotte's business model and strategy, this article focused on the Lotte market, the core business success secrets. As an e-commerce platform, especially the Lotte mode is B2B2C, how to better for the seller (B) service is the most important, because this is the first step of "snowball". B2B2C here the second "B" is in fact mostly small and medium-sized enterprises, Rakuten today can become the Japanese electricity market, the first (business category, the second is Amazon Japan) mainly rely on a set of years of exclusive combination boxing, including: Background Management system RMS, ECC e-commerce advisor and Lotte University. and Lotte Market in the seller side precipitated many years of various layouts compared to Taobao as a big platform here the gap is not small.

Admin system RMS (Rakuten Merchant Server)

Mainly include the following a few major, the goal is to make the Internet is not familiar with the shop long can easily set up and manage their own Lotte shop, familiar with Taobao sellers system readers can compare themselves:

R-storefront: Store establishment and Web page editing; R-backoffice: Accept orders and customer management; R-datatool: Data analysis and goal setting; R-mail: Make and send marketing emails (fee-based services, but the results are very good, A large percentage of user orders are imported through these marketing emails, which are very different from Taobao sellers relying mainly on search functions; the other two relatively small modules are r-auction and forum;

For example, using the storefront of Lotte RMS to build a store architecture is as follows: The landscape can be divided into shops and commodity dimensions, vertical merchandise axis is divided into shops – categories – specific goods, the store can be completed in accordance with the structure of a shop easily.

ECC e-commerce advisor known as "the second store Chief"

The purpose and role of ECC e-commerce consultants are similar to those of Lotte University to further assist sellers to familiarize themselves with the system and to quickly apply some of their past successes. There is a very inflammatory language on the investment page of Lotte Mall in Taiwan – "professional = The show of successful experience!" Lotte Market accumulated in 12 more than 600.07 million shops in the network shop experience, through the guidance of the Lotte Market Advisory Group, the Novice can quickly enter the situation, open shop veteran can also learn from other stores operating experience, the store operating better! ”

To put it simply, the ECC consultant is a 1 to 1 consultant (divided by industry category) provided by the Rakuten platform for Sellers. They will use the accumulated knowledge base in the Rakuten market to help the sellers to assist the sellers to increase the turnover of the shop from different angles.

Attending and not attending is the different Lotte University

Lotte University was launched in January 2000, as its name suggests, for the shop-owner to learn the place (and charge). The original curriculum planner was the founder of Sanmu, inspired by the thinking he learned in his Harvard MBA program. So far, Lotte University has provided guidance to over 70,000 store-lengths.

The main two features of Lotte University:

in the past, most of the stores are based on the feeling of the store, through the training of Lotte University can learn how to plan, organized to run their own shops;), can exchange experience with each other, to improve performance has complementary effects;

In the Rakuten market in Japan, more than 80% of the stores attended the Lotte University, it is said that the effect is obvious, the average turnover of the shop is more than 3 times times higher than the shop.

The Lotte University curriculum example, at least from the course name and introduction and "Taobao University" style is markedly different:

Shop Success Tips & Activities Lottery Courses analysis of the successful network store operation of the basic type of highly acclaimed store operation mode-consumer view design reverse customer preference to "Do not buy" situation? Precision & Efficient Set of customer marketing law to make customers fascinated and moved by the consumer relationship creation method attentive hospitality hospitality the customer is moved and fascinated by the hospitality way? The key analysis that causes the Word-of-mouth to spread the shopkeeper? How to smooth out dissatisfied customers ' corresponding methods the necessary elements of the charming shop to surpass the customer's expectation value and manipulate the customer's expectations store charm increase formula

In the Lotte University's publicity page has a special Student voice column, whether to find the store representative or text description are written more approachable.

In addition to the above ECC Electrical Business advisor and the other two points outside Lotte University layout:

Rakuten Ichiba Dream Magazine in early 2005, is the exclusive reading of Lotte Sellers, content is mainly to introduce the successful experience of the store, the current circulation has been about 30,000 volumes. In order to further subdivide the reader, Lotte even at the end of 2008 launched a shop for less than a year to open the seller's "Rakuten Ichiba DREAM One" publication. Relative to Taobao before and Zhejiang newspaper group launched the "Taobao World" publication positioning is mainly to buyers, see whether the follow-up can play its line under the Linkage Advantage bar.

In July this year, in Japan, the six cities convened a store-length seller held a Lotte Expo2009, the total number of the attendance of about 5000 people.

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Japan electric business giant Rakuten Reviews One: business model Japan electric business giant Lotte Reviews two: strategy and ecosystem according to the successful sellers experience in Japan Lotte Market, the shop cheats