Japan Big Data Market Scale and Its Development Trend

Nowadays, due to its long-term economic downturn, Japan has been facing many problems such as the declining international status, the aging of its young children, increasing social insurance costs and the aging of its social infrastructure. In order to change this status quo, the Japanese government has decided to maintain its sustained economic growth by deciding to promote economic development by vigorously developing the IT industry, especially big data and data and cloud computing. And Japan's major IT companies are looking forward to because of the big data and cloud computing has become the core of IT business strategy. In addition, Japan has a clear advantage in Asia, whether it is big data technology or enterprise applications. The following will focus on the Japanese government's new IT strategy, Japan's big data industry development and future development trends and other briefing.

First, big data has become the core of Abe's new IT country strategy

In June 2013, Japan's second Abe Cabinet formally announced the new IT strategy - "Creating the Most Advanced IT Country Declaration." This "Declaration" comprehensively expounds Japan's new IT national strategy centered on the development and opening up of public data and big data from 2013 to 2020.

The Declaration proposed that Japan should be built into a society with "the world's highest standard of extensive use of information technology technology" and to extend its development achievements internationally, including the following.

Abe Cabinet's new IT strategy highlights:

Open Public Data to the People: In 2013, residents were allowed to browse the websites (trial version) of the public data of the central government ministries and local ministries and agencies. Officially implemented from 2014.

Promote the widespread use of big data: Promote the circulation and use of personal data. Clear rules for the use of personal data. This year to determine the reform of the system guidelines.

Make use of IT technology to realize the high level of agriculture and related industries around it: Make the agricultural operators share the relevant data and new technologies of the agricultural sites that have been accumulated and analyzed. To achieve the industrialization of agriculture knowledge.

Constructing Medical Information Link Network: By the end of FY2016, establish national and local health management measures based on outpatient data and prescription prescriptions. It is planned that before the fiscal year 2018, a medical information networking system will be established throughout the country so that medical information, such as medical treatment and nursing care and living support services, will be shared by all agencies.

Utilize IT Technology to Maintain and Manage Social Infrastructure: By 2020, 20% of the nation's critical infrastructure will be overhauled through the use of remote sensor monitoring.

Reforming National and Local Administrative Information Systems: By the year 2018, reduce the current 1,500 government information systems by half. By 2021, in principle, all government information systems will be cloud-based, reducing the operating costs by 30%. Accelerate the local government system cloud computing.

Second, Japan's big data market size and its development trend

Japan's famous Yano Economic Research Institute predicted that Japan's big data market in 2020 is expected to exceed 1 trillion yen. Yano Economic Research Institute's report shows that in 2011 Japan's big data-related industries market size of 190 billion yen, about 200 billion yen in fiscal year 2012, an increase of about 5%. The agency also predicted that by the year 2013 after the annual increase of 20%; according to this calculation, by 2015 will reach 420 billion yen in 2017 reached 630 billion yen in 2020 to about 1 trillion 500 billion yen.

Currently, BI-related IT investments that make use of data for product sales and new product development account for more than half of its total. By 2015, data utilization within the enterprise will dominate, and from 2017 onwards, system requirements such as energy management systems to maintain social infrastructure will drive the development of the big data market.

On the other hand, the share of Japan's big data market in its domestic IT market was 1,7% in FY11. Assuming that Japan's IT investment will remain unchanged in the future, in this case, the share will be 3,8% in FY2015 and 5,7% in FY2017. According to this analysis, by the year 2020, the big data market will account for about 10% of the total Japanese IT market.

According to a survey conducted by Japan's Gartner, about 60% of enterprises are actively considering the use of big data. Meanwhile, it is estimated that by 2016, the number of large Japanese companies active in big data projects will double, of which 70% will have operations and business units outside the IT department involved. Therefore, to ensure that the big data analysis of personnel will become an important issue.

In fact, at present Japan's big data professionals are seriously under-employed. There are fewer than 1,000 "data scientists" in the United States, while over 10,000 in the United States. To step up personnel training is a top priority.

The director of Statistics Institute, who is familiar with big data analysis and utilization, believes that as Japan's universities do not have a set of statistics, they lag far behind the United States in terms of personnel training and personnel use. Even setting up statistics from now on will take 2-3 years to reach a virtuous cycle of nurturing and using talent like the United States. Therefore, the top priority is to start from the scene of enterprises, looking for appropriate countermeasures. In fact, at present, some enterprises, especially IT companies, are accelerating the pace of training data analysts.

According to a survey released by Nomura Research Institute, the biggest challenge for big Japanese companies in using big data is how to apply big data to business operations. The means and specific methods for using big data are not clear. According to the survey, the companies surveyed holding the above view account for about 61% of the total number of enterprises surveyed.

In addition, Japan's big data industry, the amendment and further improvement of personal information protection laws and regulations have also been mentioned on the agenda. At present, most professionals in Japan already point out that under the current new situation of developing the big data industry, new regulations on the protection of personal privacy should be formulated. For example, the Cabinet Office Minister of Internal Affairs and Communications of the Japanese government (the deputy secretary of the government) Kosuke Yasuhiko and well-known lawyer Makino Erlang both believe that Japan's Personal Information Protection Law should be amended. Of course, the two also talked about the "preconditions" for amending privacy laws, that is, to further make full use of anonymization techniques and formulate reasonable rules for using big data.

Third, Japan's major IT companies and their big data-related services

1, NEC - using face data to increase product sales

Neo-Face, a facial authentication technology developed exclusively by NEC, was the No. 1 invention award by the National Institute of Standards and Technology (NIST), and NEC plans to take full advantage of this technology to take advantage of big data enterprise competition status.

In November 2012, NEC announced that it will take advantage of this technology to provide various big data analysis services based on cloud computing. The first is to provide "use facial authentication technology marketing services." This service automatically identifies the customer's age, gender, and visiting experience through customer face data photographed by a camera installed in the shop. It can calculate the status of different age groups to come back and follow-up, analysis of the relationship between the two sales, so as to take appropriate measures to increase sales. The user companies do not have to purchase this system, just pay 70,000 yen per month, the device fee, you can take advantage of this service. Currently, NEC intends to further expand the scope of facial authentication technology services, and since January 2013, an increase of "suspicious person monitoring services" project.

2, Hitachi Works - focus on the development of services to guide the use of big data items

Since June 2012, Hitachi has provided "Data Analytics Meister Service" to user companies to help them create new business value through the use of big data. This service includes: "building a corporate image of making use of big data", "implementing a plan for selecting and utilizing big data", and "applying verification and installation work". This service can provide different user companies the most suitable for the enterprise system analysis and the use of big data specific implementation plan.

On June 1, 2013, Hitachi established 300 specialized agencies that cover and govern the big data affiliates around the world and plan to increase the number to 500 by 2015. At the same time, Hitachi plans to jointly develop services such as disease prevention with the British administration in order to make it a pioneer and pioneer in Hitachi's "globalization." And sales related to this increase from 10 billion yen in 2012 to 3 billion in 2015 to reach 150 billion yen, of which 100 billion yen from foreign markets.

3, Fujitsu - start 800 "data Initiative center", revenue target 200 billion yen

Currently, Fujitsu leverages the strengths of its data center and cloud computing services to aggressively expand the "convergence service" of big data-enabled consulting services provided by professional data analytics teams.

In the future, Fujitsu will strengthen its data analytics services on social networking services (SNS), as current consumer organizations strongly demand faster and more accurate detection of information available on social networks in time so that businesses can conduct marketing in real time Activities to enhance product planning and customer support. In addition, June 24 this year, Fujitsu has established a "big data center" consisting of 30 core business personnel and more than 800 data experts and consultants. In addition to data analysis, plans are also being made to build a CRM (Customer Relationship Management) system and cloud computing services. Fujitsu plans to link revenue of 60 billion yen in big data in fiscal 2012 to 100 billion yen in fiscal year 2013 and 200 billion yen in fiscal 2015.

4, NTT DATA - with the market demand, the reform of big data business related organizations

On July 1, 2013, NTT DATA centralized the relevant departments of various major data businesses within the enterprise and set up a special "Big Data Business Promotion Room", which encompass 130 data professionals and implement one-stop service for users' enterprises , Including assisting enterprises to tap business opportunities and provide corresponding services, plans to increase revenue from big data to 20 billion yen by 2015.

Fourth, the case

1, Dentsu - provide location information analysis services "Draffic", to achieve human flow visualization

Nippon Telekot uses GPS system to collect the location information of 700,000 people and develop "Draffic", a location information service to realize the visualization of people's flow. With this service, you can get current and 3-year movement of some handsets and smartphones that have NTT DoCoMo's built-in GPS system. Also, you can specify a specific date to analyze mobile user movements. Because "Draffic" can reduce the detection area to 50 meters and 4 squares (2500 square meters), it can more accurately analyze the flow of customers in commercial facilities or shopping malls, such as where and when the people come from and where will they go Number of people.

2, Affiliated Hospital of Toyama University - Analysis of medical big data, improve daily work efficiency

On June 21, at the Spring Academic Conference of the 17th All Japan Society of Medical Informatics, Professor Nakagawa Kita of the Affiliated Hospital of Toyama University proposed that medical information tools such as electronic cases should be used as effective tools to assist physicians in diagnosis. Nakagawa said that Toyama University Hospital has accumulated 17 million case records, 10 million customers, 143 million prescriptions and 3 million disease names in the past nine years. Based on these data, the University Hospital Affiliated Hospital currently provides "prescription knowledge" and "input support functions" in real time. "Prescription knowledge" according to the patient's specific symptoms and conditions, to help physicians analyze the best drug prescription programs. The "input support function" can enter the words and articles candidates through the drop-down menu for a number of tips to help physicians improve the efficiency of the input of electronic medical records.