Jehu: "Water sellers" by mobile electric Dealers

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The Intelligent mobile terminal allows consumers to be online anytime, and the app platform gradually bridges the information asymmetry between consumers and businesses. The biggest challenge for companies is how to interact effectively with consumers through smart mobile terminals, social networking platforms and app platforms, helping to maximize corporate benefits. And the web of the network (Shanghai is the Internet Technology Co., Ltd.) is being explored along this line of thought.

In fact, the network is not a pure outsourcing enterprise, accurately speaking, it is a derivative through the app development services, and transformation into mobile e-commerce service providers, the core task is through the development and operation of the app to promote the mobile internet to connect buyers and sellers.

It is precisely because of this positioning, the network has attracted two rounds of financing, the total amount of $6.83 million.

Positioning in mobile service provider

Some people think that the app outsourcing service providers are mixed, price competition is fierce, the market prospects are bleak. But the Zhang Zhijian CEO, who is not impressed by the reason: the market potential of app outsourcing has just emerged. In the future, more and more traditional industry enterprises will see the great value of the app.

For the outsourcing service provider, it is a product delivery, it is outsourced, and if it is made into operational services, this is the solution provider.

The net was originally from the United States to create a new brand mecity to promote the promotion and application of the beginning. From single application to multi-module application, from single service system to multiple service system is evolving.

The development trajectory of the network has actually provided a transformation sample for the outsourcing service providers in the mobile internet era.

Zhang Zhijian is the third start-up of the company, the core team has 8 years of wireless value-added services and mobile Internet experience. Operations management experience, let this team from the mobile electrical business small incision into, from a number of customized personalized products and services to summarize the mobile Internet strategy consulting, product design, development, operation and promotion of a one-stop service key points. According to Zhang Zhijian, the 2012 1 ~ June Sales of the network has achieved 600% year-on-year growth.

High-speed growth benefits from the four service modules of the network: Mobile E-commerce, mobile customer relationship management, borderless retailing, mobile marketing strategy. Specifically, mobile E-commerce to help customers achieve sales, mobile customer relationship management through the directional push information and other instrumental modules to achieve interaction with customers, no border retail through the location of the service module will be offline through the line, to achieve online and store mutual promotion, and mobile marketing is for the customer brand promotion.

In fact, the four-dimension service covers the entire range of mobile-commerce services, and the network also embeds itself in mobile e-business.

Profit break through outsourcing payment mode

Zhang Zhijian that people spend more time on their phones. Mobile Internet is a good customer relationship management tool, such as in the nearest to the user of a Nike store, some of the shoes in the promotion. Store if the directional push some such promotional messages to the user installed the Nike client, the user received information can go to the store to get some discount.

"In fact, we've helped Nike do a lot of pushing, promoting offline sales and getting to the store." "Zhang Zhijian took out a new shoe for Nike to make a promotional app, open sliding shoe code number, purchase volume, less than 2 seconds to appear under a single page, its convenient degree is much higher than offline consumption.

In Zhang Zhijian's view, mobile E-commerce customers are mainly offline enterprises. For example, Li Ning has 7,000 stores, Daphne 6,000 stores, this enterprise can fully use the mobile phone to interact with customers, do information push.

Buried in the line under the customers, the same time, the network also accidentally and the guests reached a cooperation. In this cooperation, the network has innovated the charging method. Where the client's clients by the joint development, operation, promotion, the two sides are divided by sales, each into an order, the network can get a few points of revenue. Zhang Zhijian said the benefit-sharing model breaks down the simple outsourcing model, which is tied to paying for the project. "Originally we only know mobile Internet, do not understand E-commerce, every guest is a very good teacher, taught us how to play E-commerce." ”

In the service of all customers sincere goods (micro-BO) at the same time, Zhang Zhijian also thought: If even every guest will not play mobile internet, then, is not other companies will not play it. As a result, his team ran around and asked the company's original online client, which was not expected. After discovering this phenomenon, the network began to work with these online customers to do their mobile internet research and development operations.

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Zhang Zhijian is optimistic about the future of mobile e-business. "In terms of turnover, e-commerce accounted for the entire Chinese retail trade 5%~10%, mobile E-commerce accounted for 10% of the entire e-commerce, where customers do 10%, many companies may be 3%~5%." In the United States, we see a lot of 20%~30%. Therefore, we believe that in the next 10 years or so, mobile E-commerce will account for 30%, or even more. "In Zhang Zhijian's view, mobile E-commerce can promote the sale of offline stores, through the mobile internet to change some of the buying behavior and consumption habits, this is the network of mobile applications such as the business opportunities."