Jiapin CEO Yang Peifeng: Selling luxury goods at a more competitive price

On the second anniversary, the main luxury E-commerce website Jiapin CEO Yang Peifeng announced, Jiapin Network has completed a new round of financing. This round of financing by the Intel investment, the Jinsha River venture capital, Taishan Angel Fund, the force days of gold, China light and other institutions to participate.　　These financing undoubtedly gave Yang Peifeng great self-confidence: to become China's luxury retail group leader. Build international supply chain China's luxury market has maintained a growth rate of more than 20% per annum in recent years and is expected to overtake Japan as the world's second largest consumer of luxury goods within 5 years. The report predicts that China's consumer spending on luxury packages, footwear, cosmetics and clothing will break records this year, reaching 84 billion trillion yuan.　　The purchasing power of Chinese consumers and their enthusiasm for luxury goods have Yang Peifeng the opportunity to find them. December 2009, the network officially online, limited to a limited amount of the sale of international line, second line and good designer brand.　　After two years of development, Jiapin Network has a strong overseas supply chain resources, thousands of brands into the site, while organizing online sales activities more than 4,500. Yang Peifeng said: "We spent two years building the entire international supply chain system, starting from the first day of the company to build a team overseas, in order to be able to give our consumers more brands, and more competitive prices and more access to the forefront of fashion products, this is our goal.　　"Price is the biggest weapon facing the domestic luxury e-commerce site" everywhere ", round after round of" electric dealers "follow up, China's luxury e-commerce development is about to usher in the blowout moment, as China's first famous special selling website, how to attract consumers? Yang Peifeng says moderate prices are the most important reason consumers buy luxury goods online. Jiapin Network has a world-class professional buying team, all over Europe and the United States, Japan and South Korea, China and Hong Kong and other countries and regions. Because the site is on sale in the past quarter or two quarters of the best-selling luxury goods, so the price advantage. For example, the beige Prada purse in the Jiapin net price of 6190 yuan, is the domestic store price half.　　The price of Fendi, Zegna and Emilio Pucci sunglasses is between 1000-1300 yuan per piece, 70% cheaper than the store. "Luxury is not an exclusive commodity for the affluent, even an ordinary ' receptionist ' can have its own LV bag." If purchased through a Jiapin network, she will find it easier to achieve luxury dreams.　　"Yang Peifeng said. The user experience of enhancing the user experience network to buy luxury goods is another soft rib of luxury electric business. The high price of luxury goods lies not only in its quality, but also in its complete service process.　　And whether the luxury net purchase can get as satisfying as the real shop consumption, it is one of the key problems that consumers consider when they buy luxury goods online. "I don't like to set a sales target and sacrifice other things for this sales target, such as the user experience," he said. If you blindly invest in the market, the result is that the user came and then went away, such words unhealthy, not benign, such enterprises will not be long.　　"In response to the tens of millions of dollar round of financing, Yang Peifeng said it will be used mainly for two areas: first, to accelerate the introduction of international luxury brands, strengthen the international supply chain channels; On the other hand, to strengthen the user experience, one of the operational focus is to accelerate the layout of the national warehousing system. Do luxury retail Group talk about China's current luxury retail market development model, Yang Peifeng that now the Chinese market development and foreign is diametrically opposite. The retail of luxury goods in Europe and America mainly starts from the line, first the real shop to do the online business, and China's luxury retail is a new industry, and started late, the Times to China's luxury retail industry line under the common development of the opportunity, but the line has a better talent mechanism,　　There can be large-scale financial support and excellent technical platform as a support. Yang Peifeng said: "In the end, China's luxury retail sales must be from online integration into the offline, the Chinese market development is very fast, we must take advantage of this opportunity."　　"For the future direction of development, Yang Peifeng said Jiapin network based on the premise of service consumers, the world's best brands will be introduced and supplied to users," to guide the user's consumption, to do the ' e sector ' leader, to be China's largest luxury retailer, to be China's luxury retail group, this is our total goal. " Business newspaper intern reporter Wang Yuyi/wen Enterprise/share to: