Jiuxian 1th Shop to resist wine merchants in the winter

In recent years, more and more electric dealers have injected new vigor into the electric business. And the gradual decline of the vertical electric alliances is widely sought with the platform of the electricity business. Recently, Jiuxian Network and 1th stores jointly announced that the two sides formed a strategic partner, 1th Liquor channel will be exclusive operation of the Jiuxian network. This is the following with Bowser, Dangdang reached exclusive strategic agreement, Jiuxian Network and a pioneering partner, and this cooperation will give both sides what kind of opportunity and development, we still have to wait and see.

After the cooperation between the two sides, store No. 1th will no longer contract new wine suppliers and gradually repaying the original suppliers. "In addition, the two sides will be in the price of goods, inventory, and even all promotional activities are consistent." Shang, chairman of Jiuxian network. Logistics warehousing and other after-sales service by the Jiuxian Network is responsible for completion. Previously, Jiuxian Network has been specifically for the liquor transport packaging problems to make "two innovation", so that its crushing rate down to 3 per thousand below, far below the competitors.

Shang forecast, this year Jiuxian net sales target is 2 billion yuan, and with 1th store cooperation is expected to bring 500 million yuan sales. "Last year, with the development of platform-type electric business, the vertical electric trader and the platform electric trader are becoming more and more close, or will affect the future trend of the vertical electric quotient." "Shang said.

Jiuxian Network was founded in the "vertical electric quotient" concept of hot 2009 years. Shang has nearly 10 years of traditional wine experience, Jiuxian network to the highest agency level with most suppliers to protect the authenticity of the same products than the market price lower 20%-30%. When the first round of financing was announced in April last year, the Jiuxian network had declared that it planned to complete the billion sales target in three years for the 2014 listing.

However, the "sudden cold" of the vertical electric dealer is much faster than expected. At the beginning of last year, the cost of acquiring traffic was greatly raised, and the price of different marketing channels rose several times or even dozens of times times. A Web site navigation station at every turn up to 2 million or 3 million yuan per month of the flow fee, so that many vertical electric dealers unbearable heavy. At the same time, the vertical electric business is also facing the platform from the cat, Beijing-east and other platforms due to the competitive pressure of investment, on the one hand, the product sales by the platform to eat up the market, on the other hand, have to passively involved in the "price war" to sacrifice profits in exchange for

The vertical electric dealer in the savage competition urgently needs to seek the new breakthrough. And just at this time, platform-type electric trader also encounters own development bottleneck, although has the rich category and the large-scale User foundation, but under the rich category, also easily appears the product to be deficient. Shang told reporters, "when shop No. 1th throws an olive branch," I almost did not hesitate to agree. "The two sides will share their users and traffic, and the use of inverted flow of revenue sharing."

Shop No. 1th currently has 20 million members, about 4 million registered users of the hotel network 5 times times. 2008, 1th stores on the line that year sales of 4.17 million yuan, 2011 growth to 2.72 billion yuan, 4 years cumulative growth of more than 650 times times. With the help of the strength of the partners, Shang hope that "this year Jiuxian network can achieve break-even." ”

Shang revealed that "The Jiuxian network is also in the new round of financing negotiations." In addition, Jiuxian network will continue to find more partners this year, the plan will be direct battalion and the proportion of cooperation reached 6:4.