Jiuxian Network Abrupt change attitude, open electric business platform

has said that "wine electric dealers do O2O is a false proposition" of the Jiuxian network suddenly changed attitude.

Yesterday (March 19), Jiuxian Network held in Beijing "wine fast to" launch ceremony and press conference, announced the formal launch of the O2O strategy, the establishment of "wine fast to" subsidiary, while the introduction of mobile client "wine Fast".

In the press conference, Shang, chairman of Jiuxian Network, said that the "wine is coming" to provide the pressure of the industry adjustment of the wine companies to reduce operating costs, express access to food channels, gather a large number of consumers of the comprehensive solution.

However, for the "wine fast to" the specific mode of operation and profitability, Shang said that has not begun planning.

Insiders believe that the Jiuxian network into the O2O, is for the future transformation to do bedding. Jiuxian Network after years of operation, although the number of users increased, but the wine sales are still not as good as cat, Taobao and shop No. 1th.

In this regard, electrical business expert Ruzenwang in the "Daily economic news" reporter interviewed that, although the concept of O2O is good, but the traditional channels of wine industry is more powerful, so the industry to "O2O" obstacles quite large.

"Wine is coming" the client was launched in April

Shang, in an interview with the Daily Economic news reporter, said that the Jiuxian network's "Wine to" client will be online on April 1 this year, before the "wine is coming" will be piloted in three cities, Beijing is one of them.

It is understood that "wine to" through the mobile internet to provide consumers with a distance from the recent retail information, consumers can use lbs positioning, to find the vicinity of the 5 km range of liquor retail outlets, their own choice of shops and merchandise, call shop phone, you can enjoy the fast door-to-door service.

Jiuxian Network Introduction, "Wine fast to" is for with Jiuxian network depth cooperation of hundreds of partners to provide derivative services, at the same time will help to join the wine enterprises to realize the information system connection, play the network platform order acquisition, customer feedback, information integration push and other advantages, the use of physical stores warehousing, experience services and other functions.

For the O2O strategy, Shang said that at present, with more than 100 liquor companies and wine business to discuss the cooperation, and plans at the end of 2014, in the national large and medium-sized cities have cooperative shops, and eventually achieve more than 2000 counties and cities throughout the network layout, to achieve the goal of 9 minutes delivery. In order to ensure the authenticity of the original, Shang said that the first authorized to enter the "wine fast" enterprises will be liquor stores, flagship stores and the national well-known chain wine line.

However, for "wine fast to" product specific business model and profit model, Shang said, because O2O is emerging things, temporarily do not know what mode is most suitable for "wine fast", and 1 months ago to enter the O2O idea, the details have not been studied.

Vertical Electric quotient transformation O2O or bearing pressure

There is a point of view, before the electric dealer into O2O more exclusive Jiuxian nets, now a change of attitude, or for the transition.

In fact, there has long been a lot of doubt about the existence of vertical electric operators. Lei, director of China e-commerce Research Center, said in an interview with the Daily Economic news, "the vertical liquor dealers are basically" Buthen, tepid "situation, and, Taobao, cat and shop 1th wine sales are larger than the Jiuxian net.

In addition, Jiuxian Net settled in Beijing, the cat, there are comments that the east and the Sky Cat comprehensive radiation capacity far beyond the Jiuxian network, full strength directly distribution of various types of liquor, and wine companies are also very willing to direct and jingdong, cat cooperation. If in Jingdong and cat sales, Jiuxian net is only setter, wine enterprises have no reason to rely on.

Lu Wang thinks, jiuxian network This March O2O is for the future from the transformation to O2O to prepare. However, in Lu Wang eyes, such a transition pressure is greater.

Because the traditional distribution channel of wine industry is more strong, so the Jiuxian network is faced with the wine line, smoke hotel and other terminal channels of negotiations.

Lu Wang said that the instant consumption of wine, catering channels accounted for a larger share, but the food channel is subject to traditional channels, the Jiuxian network can intervene is hard to say; the other part is consumers ' own drinks, however, consumers usually buy in the business super or the smoke hotel near the home.

As a O2O mode of pursuit of speed, need to let wine or wine shop equipped with human and material resources, this cost, liquor companies and wine line will not be willing to buy, "although O2O is a very good concept, but if now let Jiuxian network as the direction of transformation, but also need time to verify." Lu Wang said.