Jive Buzz

After the launch of Buzz, the chaos of opinion has never stopped, and for Google's strong push of a social product, buzz is indeed worthy of analysis and discussion.

Demand

If I use the point of view of the difference between buzz and Twitter, I would say: Buzz is a communication tool, and Twitter is a communication tool.
Many users complain that the automatic top of buzz is causing him information interference, and that the default sync buddy and public attention list makes users feel that their privacy has been betrayed. It is true that Google's approach is also repugnant. But the tool itself is not good or bad, the key is whether to use in the right scene. The goal of buzz is not to help you find more interesting information than to help you expand your social circle (except for the nearby features on your phone), and if you impose on him with Twitter habits, you feel trapped everywhere. Buzz's purpose is only to expand the way you communicate with your existing social circle.

So is there a communication scenario that fits the current buzz demand design? Google's team is explaining why Google Buzz has not been released too much in the early release is involved:

Jackson said that when Google employees tested the product in-house, they had never thought of mute any of their colleagues ' conversations, and that their email contacts ' colleagues were the ones they follow in buzz. Obviously, for those who do not work for Google, they do not need such a configuration, so Google later released a series of new features for privacy protection. --Excerpted from Tanioku

From the above description, we can get a rough idea of the communication situation of buzz, suitable for those who are open to the outside world, closed the real circle. such as all members of an enterprise, such as a group of enthusiasts ...

In fact, Buzz's immediacy, storage, and Kentzhu are particularly suited to this coterie of discussions, or, in the words of the word: The localized spread of information.

Imagine the decision to take a trip within the company. The normal mode of communication is:

secretary sent an e-mail to everyone to inform the situation. The discussion of the bombing of the IM group, such as fun? How's the view? Are there many beauties? All sorts of questions flooded in, the secretary was bored to death in IM. Temporary change, miserable, the secretary sent an e-mail. Before I leave, the secretary will send a message to everyone to determine once. A few absent-minded have not seen the information before, before leaving can only call the secretary.

I think, when everything is arranged, the secretary is in tears. This is not only cumbersome, but also easy to lose information. Exposes the lack of traditional communication methods:

The message lacks immediacy (the recipient cannot receive the information instantly, so the secretary sends a text message informing the change.) ）

Im lack of storage (not remember before and secretary in IM above said content, can only call the secretary. ）

If you put it differently:

Secretary publishes a travel bulletin on Buzz. You talk directly to buzz, and you don't have to stare at it, and in a few minutes you don't have to worry about missing information. The Secretary can give a direct public answer on buzz to avoid repeating questions. Changes in the departure, the secretary directly modify the content of the buzz, at the same time, Gmail Inbox, reminders will automatically update the message. Make sure you always receive the latest news, and the information is kept in the mailbox for easy retrieval. Absent-Minded's guy doesn't see the information before, and can chat with the secretary directly on buzz to get timely information.

From this point of view, I am personally very optimistic about the launch of Google app Buzz, for Buzz this new way of communication, Google app is I think he is a great way. By the way, even Microsoft is not launching office Talk?

Nonsense Information Unit

In Buzz, all information is a complete, presented in a timeline. From a personal understanding, buzz expands the product's smallest unit of information: he is not like Weibo, arbitrary words, a reply, an RT, are treated as a new unit of information, but the whole piece of information, are packaged into a buzz. Maintain the same level of information unit structure in Gmail and forum posts.

This approach not only effectively reduces the information overload that users generally encounter on Twitter, but also makes the presentation of information more hierarchical (subject and comment) and easy to track and review.

From this point of view, Buzz is actually a more convenient forum function, for the forum popular live, version chat and other micro-information exchange behavior, if transplanted to buzz, will have a better experience and rendering effect.

Nonsense Design

Buzz's information unit is too large, although it reduces information overload. The problem is that there is a huge amount of information in the unit that makes it difficult for users to digest. So from the presentation, he can not learn Twitter, so that the information is simplified to only text and links, facilitate scanning and shallow reading. Buzz must diversify and enrich the information to facilitate reading and thinking.

So, in design, Buzz inherits the conversational style of Gmail Mail, puts the operational functions away, gives each buzz a large enough display space for users to immerse and read Buzz, and, in order to avoid the sense of navigation lost by users ' deep reading, Buzz tries to make all the information appear on a single page. Rather than Twitter, more navigation, higher bounce rates, and a sense of operation.

As I said before, the level of cognition is the same as the low cognitive difference. The low design of buzz is obvious, as we can see from Buzz's theme folding and the Twitter import feature. Buzz does not sync Twitter in real time, in order to keep Twitter's messages from interfering with users ' deep reading.

As a low level of cognitive products, buzz in China may be acclimatized, because the domestic users generally favor a high degree of awareness, domestic users prefer freedom and a wide range of information flow, whether it is to collect information or deal with the delivery of goods information, each other's search and opportunities are very frequent, is highly information sharing. Compared to Weibo, a highly cognitive product at home, Buzz is destined to become a niche communication platform for some high-end people like Gmail.

So what's the communication product for domestic users, I personally tend to be able to provide comments, but limit the number of words in the microblogging and buzz of the combination. And this thing is Sina Weibo.

Of course, I am not authoritative, no greater persuasion and foresight. So the title is also a myth, what is a myth: the mouth is made up, random nonsense. But have, just to justify.

Source: http://www.userkon.com/tolyer/jumble_buzz.html