Jonathan Ivy recently criticized the function of the millet "cottage" iphone

Absrtact: China Mobile phone manufacturers Millet Globalization program shows an important trend in the field of scientific and technological innovation, but also highlights the brand to the success of the internationalization of the challenges faced. Chinese technology brands are increasingly seeking internationalization, and the market has expanded

The China Mobile phone manufacturer Millet Globalization program shows important trends in the field of science and technology innovation, and also highlights the challenges that the brand faces to internationalization.

Chinese technology brands are increasingly seeking internationalization, and the US market has become a clear target for Chinese technology brands after the market has expanded to neighboring markets such as Southeast Asia. The Chinese technology brand's actions demonstrate the link between the US, which has the most advanced technology, and China, which has the largest mobile Internet user base. But China's technology companies have not fully understood the international face of the brand problem, Millet is also the case. At present, Chinese brand products are still considered as "worrying" and "avoidable" goods in Main street, mainly because of the network security. Alibaba's High-profile IPO is a door opener, but it is still not enough to boost all Chinese corporate brands. In addition, Alibaba English pronunciation is easy, and the English pronunciation of millet for foreigners is a bit like tongue twisters.

Jony Ive, Apple's chief architect, recently criticized the function of the millet "cottage" iphone, a Big "thorn" for the smartphone maker. This plagiarism accusations that if Millet did not pass the "first" message, brand problems will prevent the development of international millet.

China's iphone is no longer the dominant smartphone brand, with more than Samsung topping the list and becoming the dominant brand. Millet smart Phone to the international market to remind people think of the iphone, because of the Millet co-founder Lei at the Millet conference, like Jobs's dress and behavior habits, the problem of plagiarism became more prominent. Although Lei is not speaking in English but is studying, the vice president of Millet Hugo-Barak (Hugo Barra) is also the company recruited from Google, Palawan became the "international voice" of the Millet brand. Millet investors such as GGV venture capital and Millet Board members Donshau (Hans Tung), Baidu, Alibaba, Tencent, etc. are closely concerned about millet. Millet was founded in 2010, according to Donshau in the "Dragon of Silicon Valley" conference speech, so far the age of less than four-year-old millet valuation of about 10 billion U.S. dollars.