Just playing "concept" air conditioning promotions? Morbid or normal?

Advertising in order to more prominent, more clearly emphasize a certain thing, and deliberately to the image of the thing, characteristics, role, degree or quantity, often use exaggerated modification techniques. A certain degree of exaggeration can make product advertising more effective, but exaggerated over the head will easily become a cheat. Summer approaching, air-conditioning market is also beginning to become restless, a variety of promotional activities at the same time, all kinds of air-conditioning ads are overwhelming trend toward consumers.

I do not object to air conditioning products to advertise, but very disgusted with the air-conditioning ads excessive packaging or even distort some selling points, through deception, cheating means to win the temporary recognition of consumers, thereby increasing sales. Below please follow the author's eyes, together to see the air-conditioning ads in those not reliable selling point!

The beautiful fairy tale of "one Night at a power"

The so-called Big Mac burger is bigger than the fist, the noodle ads in the large chunks of beef is actually a miniature meat granules ... Countless times "so" the popular science education, good consumers have been from the "egg pain" upgraded to calm, but good is not equal to be able to deceive. The United States air conditioning since 2012 played "one Night once" propaganda slogan, once let countless consumers nod well, energy saving and environmental protection also save money, le? After the gree air-conditioning "eight nights once electricity" slogan more let consumers marvel-this technology progress really fast ah, the original home air-conditioning is more than Barroth still Barroth, see others energy-saving air-conditioning more power Ah!

Energy saving and environmental protection and save money propaganda language can effectively grasp the attention of consumers

But the lie has been exposed for a day, the kind of consumers, although not nitpicking, but there will always be consumers to think, questioning some common sense and the propaganda slogan. With the beauty of air-conditioning declared "one night once electricity" as an example, the publicity effect is only KFR-26GW/BP3DN1Y-KB (1) Arc this air conditioner, in eco-energy-saving mode, with the night 10 o'clock to the next 6 o'clock, the test results for 8 hours running power consumption for 1 degrees. Not only the air-conditioning model is limited, air-conditioning operating mode, room size, ambient temperature and other subtle differences may not reach the propaganda of energy-saving effect, ordinary consumers can not restore the test results, so that consumers buy a use, air-conditioning power consumption on the rise.

and Gree air-conditioning "eight-night Once" propaganda slogan is the external restrictive conditions of the laboratory data or theoretical data as a result of the mass experience, ordinary consumers can not achieve. By the room size, ambient temperature, consumer preferences and other factors, general frequency conversion air-conditioning one night power consumption in 4~10度, "One night once Electricity", "eight-night power" of the argument is more manufacturers and businesses wishful thinking in playing http://www.aliyun.com/zixun/ Aggregation/26207.html "> Number game.

Playing trans-PM2.5 air conditioning

User health has always been the home appliance industry product upgrading focus direction, in recent years PM2.5 a word with haze weather by the vast number of consumers, and air-conditioning industry only with the pace of the market, will pay attention to consumer health on the PM2.5 above.

The frequent occurrence of haze and the attention of people to the PM2.5 value not only detonated the concept of PM2.5 mask, the concept of air cleaner, but also let the air conditioner bosses in their products in addition to the introduction of PM2.5 health concept, hisense "hifd efficient purification Technology" of "Apple Pie A8" series, China Standardization Association Haier Air Conditioning drafted the "Room air conditioner removal PM2.5 function Requirements" and so on with the exception of PM2.5 health air-conditioning become the focus of the air conditioning market. Air conditioning products have also successfully used the function of Cross-border integration into the air purifier function, so that air conditioners become the user's home in 365 days a year can use home appliances.

Except the PM2.5 function lets the air conditioner change Body air purifier

There is nothing wrong with the idea of removing harmful gases from the air by adding clean air to air conditioners. And the current technology itself can be achieved, but in view of the small size of air-conditioning itself and the energy consumption of the machine is limited, adding air purification module How to ensure refrigeration/thermal effect is a big problem without increasing the volume of air conditioning. It is noteworthy that there is no comprehensive evaluation method for purifying effect of air purifier at present in China. Air Purifier Only safety certification, its effectiveness is not included in the CCC compulsory certification directory. Air purifier with air purification as a single purpose. So, can the trans-boundary application air conditioner really eliminate weeding?

In addition, the outdoor poor air quality to some extent will be the impression of indoor air quality, but the consumer living bedroom air PM2.5 value really to need to purify the extent of it? Bedroom air whether need purify, air conditioning PM2.5 purification effect also two said, in addition to PM2.5 space price already first step up in place. To 1P of Hisense Apple pie A8 series Kfr-26gw/86fzbph1-2, for example, 4199 yuan of the price even after deducting business concessions and national energy-saving subsidies, also than the same brand, 1P size of the kfr-26gw/er01n2 more than 50% more expensive, The difference is enough to buy a separate air purifier.

Write at the end: Frank some comfortable some

The advent of air-conditioning is nothing more than to make people's lives more comfortable in the cold winter or the heat. But the large-scale application of air-conditioning to some extent also aggravate the urban heat island phenomenon, regardless of the environment for energy-saving and environmental protection functions, or for users of the health of the air purification function, air-conditioning products in the fierce competition at the same time, Efforts are also being made to further improve the comfort of people's lives. I suggest here, air-conditioning manufacturers in the fierce market competition, using some exaggeration to try to improve the market awareness of products, may wish to be frank some, may better win consumer recognition! (Sci-fi galaxy/text)

If you want to reprint this article, please contact it in the following way and indicate that it originated from science fiction galaxy

qq:88328702 msn:wangk1026@hotmail.com

Friends who like technology and science fiction can add the science fiction Galaxy Group 66293965