Kang Yiwen: The concept of business platform for automobile leasing industry

Source: Internet
Author: User
Keywords Car rental companies models comparisons air tickets



Car rental industry in the SEO investment is also very big, "Shanghai Car Rental" ranking competition degree has been exaggerated.


KYW and a few big car rental companies in Shanghai contacted, let me find a market gap-"car hire".





Car Rental customers divided into individual customers and http://www.aliyun.com/zixun/aggregation/18046.html "> Enterprise customers Two, at present, those small car rental companies are facing the enterprise customers, rent a shuttle or something."


Personal Car Rental services, the need for a good tracking system, only A.V.I., a hi, Shenzhou, the extreme car rental seems to be able to provide a large-scale personal car rental market (there are already 3 plus car rental companies, but their site users easy to use?!





The advantage of the website is to solve the "find a merchant-> compare price->" process, while the car rental company's enterprise station can not do the function of comparing prices, customers still need a home contact comparison, not to mention a company's limited car resources, The number of models may not meet the customer demand at a specific time.





Below is KYW's idea of a car-rental business-to-business website


website Name: Departure network


top-level domain name: gogogo.com





navigation bar Design:


Home | Industry News | Car Search | Car Rental Knowledge | Driver in situ | Enterprise Library |





User Use process design:


users to enter the site, see a search box (like Ctrip)


-> Select models, select the time after the "search", the program lists the current model and time requirements of the company name, price, deposit and so on.


-> users to select one of the companies, into the next single process


... (In fact, the process and the same as in Ctrip buy tickets)





Technical Difficulties:


and the car rental company's database links, call Home search results, is not so easy, and first of all can be committed to cooperation.


Hey, a car rental company should be the most skilled car rental company, I feel they are more suitable for this station.





What other profit model, promotion, not to say that we all understand. But this station if want to do, SEO aspect must be strong enough.





Personal Car Rental market profitability is much better than the ticket. If the ticket can be successful, the car can also be successful. If Ctrip can be listed, personal car hire can also be listed.


Author: kyw@ Shanghai SEO Laboratory


original link: http://www.seotest.cn/blog/zuch-pintai.html


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