Kill 3000, self damage 800, Pat Act as "human flesh explosive"

Tencent Department of Pat became Jing East Department of Pat, we are looking forward to a new "Pat" a breakthrough, can challenge the domestic consumer-to-consumer Taobao a single big situation. After a few months of waiting, the new "Pat" is late and reloading. However, after careful study of the new "Pat", the author has not found that the first light of the action, mostly in imitation of the middle of the development of Taobao and the emphasis on Tencent resources, if the new "Pat" action is only so, it can only be Tencent and Beijing east against Taobao deterrent "weapons."

From the contents of the press conference, Jingdong boss Liu although appear, but only exposed a facet, not too much, outside of this more interpretation is to highlight the new management team, Liu inconvenient Taibaodalan. This interpretation is no problem, but from another point of view, Liu Subconscious did not take Pat as their own direct troops, or stand in the "outsider" angle to see Pat, for fear of an inadvertently to the relationship between Jingdong and Tencent what kind of influence, but so the attitude but let Pat after and Jing Dong How to get along with a question mark.

If the filming of the press conference there is a hint of new ideas, it can only be patted the fresh head of 蒉 Ying Chun's speech. The first sentence of 蒉 Ying Chun's speech is more like self-introduction, "I was born in the 70, sometimes posing as the next generation" of the opening words, especially the personality of their own, and then in the speech, everywhere not named Taobao also show Sharp.

But the ego is not representative of strength, sharp in addition to hurt people can hurt himself, the new "Pat" road still need to step by step. Throughout this Pat strategy, I like to see 5 years ago Taobao:

3-5 years of non-profit, platform subsidy merchants, these are Taobao 5, 6 years ago to play the rest of the routine, on the surface, these may now have a certain impact on Taobao, but fine thinking is actually "pit."

3-5 years is not profitable, that 3-5 years later? Continue to learn Taobao mode? Do not say Consumer-to-consumer now the incremental market situation, only in the back Handan, can never exceed Taobao.

Besides the fake problem, the sham is actually a social problem, but the model of the electric quotient and the centralization of the commodity itself magnify the fakes on the internet. But what's the racket doing? Cancellation of business margin and other measures to ensure the quality of goods. To know the margin and other measures is Taobao after more than 10 years of operation, summing up all kinds of experience, the introduction of the quality of service for business initiatives, although not completely solve the problem of fakes and service quality, but at least played a role in the constraints. and 蒉 yingying on the one hand in the press conference on Taobao fake, the force is Pat genuine, on the other hand, but in the rules to the lowest threshold, Pat in the end is want to eliminate fakes?

In the author's opinion, Pat and Jingdong proprietary business is different, Pat and Taobao mode can not completely control the upstream supply chain of goods, which causes Consumer-to-consumer platform must pass strong rules and restrictions to ensure the quality of goods and services. And Pat to reduce the threshold of the move as well as a key move function, more like to Taobao on the fake business all move clap on the rhythm. Is this helping Taobao clean up the shopping environment, or is it a complete mix of water moves?

Lenovo to Liu in the press conference low-key move, we should understand. Pat is the east to the front of the cannon fodder, the purpose is to reduce the threshold and other actions, the Consumer-to-consumer on the fakes and so on again magnified, thus thoroughly smelly consumer-to-consumer this industry, let the new "Pat" embrace Taobao die together, without the strategic defense of Taobao, Jingdong is in the pursuit of the cat on the battlefield. From this point of view, the new "Pat" is a downright conspiracy product.

As for 1:1 of the delivery of subsidies and flow support, more like smoke bombs, Pat can say so, but when the real subsidy, how to calculate the external advertising? How can flow support be disclosed? These are not transparent, specific, more just a slogan.

And for some layman Beijing east and Tencent business chemical reaction enough to support the Pat Challenge Taobao speech, but also wishful talk. Taobao can breed a day cat, is from C to B, is because Taobao has formed a huge network traffic closed loop, flow-oriented cat for the electric business industry, Alibaba and consumers are good. And the Jing Dong and pat the situation? Jingdong will put their pocket money in vain to small C merchant? Jingdong is still losing money, so how to face the U.S. investors? As for that Pat can enjoy the long tail of jingdong flow, that is just a joke, jingdong flow of the long tail is what? Digital home appliances. These normative and specification requirements very strong commodity can form what long tail let small C merchant enjoy?

Therefore, we do not expect pat on the Consumer-to-consumer and Taobao what happened to the positive war, Pat is a "human flesh explosive", the ultimate goal is to share with Taobao, even if not die together, at least to do to make smelly Consumer-to-consumer, let Consumer-to-consumer market share quickly decline. This, for Jingdong is the most advantageous.

The enemy 3000, since the loss of 800, this is the capital of the east to start the killer. Once let Pat to do so, the result can only have two, one is Consumer-to-consumer thoroughly finished, small C merchant corpses, another is pat to move a stone to hit own foot, help Taobao clean up the fake merchant, white when cannon fodder.