Korea Electric Business Road

Absrtact: Undoubtedly, electronic commerce is the most important application mode of Internet age, this field was born Alibaba, Amazon, ebay and other internet giants, Korea is no exception, the electric business is also in full swing of rapid development, but for a variety of reasons but only solitary

Undoubtedly, e-commerce is the most important application mode of Internet age, this field was born Alibaba, Amazon, ebay and other internet giants, Korea is no exception, the electric business is also in full swing of rapid development, but for a variety of reasons can only be narcissistic, no way to develop into Samsung like the world's giants, Small and beautiful is almost their fate, but with the Korean culture in East Asia, the sea Amoy customers create the tuyere may let them fly up.

Korea Electric Business Road

In 1996, the Interpark online, representing the official start of the Korean online shopping, after the Asian financial crisis in 1998, South Korea due to the special economic structure into economic crisis, enterprises closed down, unemployment higher. South Korea's government began to encourage companies and individuals online entrepreneurship, e-commerce, many housewives have started to build personal shop, the government of the online store in the license and tax administration of lax management, the rise of E-commerce in South Korea has ushered in a boom.

2000 is Korea's online shopping development of an important node, first gmarket from the Interpark Independent, followed by the Gmarker,auction and 11benga three-point world. At present, Korean E-commerce has the following 4 relatively large classification: open market Platform, for example, gmarket,11th street,auction, social e-commerce, such as WMF,TMON,COUPON,G9,CJ shopping, integrated shopping center, such as Lotte.com,gsshop.com,new World shopping Mall,emart mall,and CJ Mall, shopping search portals, such as Naver knowledge. Gmarket and auction are owned by ebay, while 11th Street is owned by SK EADS, a local Korean company. At present, the top 3 enterprises that open the market platform are now socialized e-commerce business and compete with social e-business enterprises. And most of the integrated shopping malls are Korea's large integrated large enterprises operating.

Korea's electric-business model is different from other countries, and neither the Consumer-to-consumer nor the Consumer-to-consumer are real. The consumer is called the shopping Mall, does not make the stock, but contracts with the supplier, the customer orders then informs the supplier to deliver to the platform. Consumer-to-consumer is known as open harsh, the majority of sellers are enterprises, pricing, inventory, delivery by the seller's own master. In addition, all open market platforms in South Korea charge merchant fees, typically charging a 12% commission for a merchant, and a 7% to 10% Commission for special items such as specials.

There is a need to talk about the situation of multinational giants in South Korea, as in China, ebay and Groupon's proprietary web sites in the Korean market have failed, they chose to buy South Korean e-commerce companies to understand the Korean market, they bought Gmarket,auction, and ticket monster, thereby occupying a large market share in the open market platform and social E-commerce platform. And they are willing to use the Korean E-commerce market as a test bed for their new ideas and business concepts, because South Korea has the highest speed in the world and has the highest penetration rate. Nearly 80% of South Korea's people surf the Internet, and about 3/4 of South Koreans have smartphones, while smartphones are mostly popular among young people aged 18-24, up to 98%.