Korea Search Market Pattern change

In the South Korean search market, Naver, Daum, Nate and other local portal search occupies an absolute advantage, the June 2010 Portal Search Small classification of the arrival rate of 96.5%, a year ago about 1.5% rise, and Google, Bing search engine small classification of the arrival rate of only 34.9%, And the local portal search there is a certain gap.　　However, a number of recent research institutions have issued a series of Naver in the search market share and search volume share has declined news, over the years has remained unchanged in the South Korean search market pattern began to change. The main factor affecting the Korean search market is that the second to third camp search enterprise has made various attempts to improve the search service. At the end of 2009, Nate opened the semantic Search service, which launched a competition for portal search services, based on user-input keywords to display search results for related topics. Daum has an advantage in the map services such as Street View, which seizes the mobile search market and hopes to create a completely different competition pattern with Internet search.　　Naver in April this year launched a "sequence search", that is, through continuous questioning to find answers to the immigration search method, but now has not been praised. 2010 Korea Mobile Internet Service market in full swing development, the search competition between the portal site deepened. The most notable is Google's dominance of Devi-ce by increasing the market share of Android handsets. Google's Android phone has expanded its reach with voice search and real-time search capabilities. South Korea's local portal search has also launched a first-word search, real-time search, search creator and so on, hoping to occupy the mobile search market. (Xiao Qiu)