March 19 News, a few days ago, people familiar with the matter said that this year, the only product will be with the Russian Flash site KUPIVIP cooperation, or as a supplier of the role of KUPIVIP to provide brand products, to solve the Russian local electricity dealers lack of sourcing problems.
In this regard, only the goods will say that there is no relevant information can be disclosed.
But it is understood that expanding overseas has become the normal development of domestic trade, and emerging market Russia has become a place for everyone to compete. For example, all customers have already spread out their business in Russia, Jingdong is also plotting the development of the Russian market. Only after the successful listing in the United States, the performance in the capital market has been good, attracted many experts eyeball. It is not difficult to imagine that, when it develops to a certain stage, the overseas expansion strategy will naturally unfold.
Founded in 2008, KUPIVIP is one of the representatives of the Russian local electricity dealers, who started out as a fashion brand discount and has been popular among the Russian middle class for many years. KUPIVIP brands include high-end luxury kupiluxe and fashion shopping website Shoptime. The site, which received 55 million dollars and 38 million dollars in 2011 and 2012 respectively, said it would go on a U.S. listing last year.
According to researchers at the management consulting firm, the Russian E-commerce market is 10 billion dollars, and by 2018 years ago the market grew at an average annual rate of 18% per cent. The number of Internet users in Russia has surpassed those in other European countries, reaching 70 million, but only 33 million are shopping online. At the same time, the Russian E-commerce market competition is fierce, no one retailer market share of more than 4%.
There is no doubt that the potential of the Cross-border electricity market in Russia is huge, which attracts the attention of the global electric trader players. At present, the scale of China's Cross-border electric power is expanding, in addition to fast selling, whole wheat network, DX, Pandawill and other foreign trade to invade Russia, some domestic electric dealers also began to covet the market.
However, Russia's domestic logistics distribution and the non-cash settlement and other issues on the development of electricity business has caused great obstacles. In addition, there is a difficult problem is that Russia's lack of living materials, to a large extent rely on imports, this is not only the foreign electric business players can quickly stand on the condition, but also the slow development of its local electricity business.
It is reported that KUPIVIP and the only product will be the cooperation will be mainly in the supply chain, only goods will be able to continuously provide its brand tail goods, not only to ensure the supply, but also has a price advantage. At the same time, this will become the only product will enter the Russian market starting point.