Lakara Betting on the community, the incision right?

Third party payment market is huge, but the profit has been puzzling every enterprise in the industry, Lakara is not excepted. Lakara's source of income is to the bank or the user charged transaction fees, the second is from the convenience store franchise fee, business model is simple and clear, according to the accounting, as long as to achieve a certain scale, there will be huge profits.

However, the huge losses caused by savage expansion have not yet been filled; now, under the mobile Internet tide, the internet finance as a strategic giant all-out attack, micro-credit payments, Alipay and other virtual payments, and rely on hardware Lakara squeezed into the corner. Lack of ecological support, the lack of application of the scene; later, I hope to finalize individual users, in the CCTV spent some money, also did not see the splash, so that has not yet ushered in a better today's Lakara into the plight of strategic disillusionment. How will the Lakara in the predicament choose?

Betting on the community

In Silicon Valley, template Square also lost heavily, shutting down the once-hyped wallet application square Wallet in May of this year. The company, which has been known for its mobile payments, is experimenting with new business cores.

Just in July, square with nearly billion dollar acquisition online booking website Caviar to get involved in the O2O, and then for the small and medium-sized businesses and launched an on-line booking management tools squareappointments, a customer to make reservations anytime and anywhere on the platform. This service can be easily embedded into your Web pages as plug-ins, businesses need to create their own on the platform can be booked on the list of services, so as to build a life service of the electric business platform.

At home, hard brother Lakara also have new measures. Recently, a number of places have been marked with a Lakara bus as a community hall, is Lakara into the community of the pioneer forces. Lakara Community Business Hall will integrate Lakara all products and service advantages as well as a large channel network advantages, for partners and community residents to provide a full range of community electric and Community financial services. According to Lakara staff, the introduction of the Community hall will become Lakara showcase the future of retail business and financial services Change experience shop.

As a strategic support of the product: Lakara "open Shop Treasure", has also begun to pave the end of last year, the national community merchants. At present, the use of "open shop treasure" stores have reached 50,000 outlets, the plan will also be increased by the end of the 100,000 around the community shop. Each "Open shop treasure" terminal price of about 5000 yuan, the shopkeeper bought the terminal, do not need to return to Lakara. For example, each user in the Lakara Mall on the success of a single piece of merchandise, the owner can obtain Lakara per piece of 10 yuan rebate, the successful sale of a movie ticket or ticket, can be 5 yuan per ticket rebate, and never need to return to Lakara.

Incision, right?

In China, there are about 42 million small micro-businesses around the community, including grocery stores, smoke hotels, clothing stores, laundries, beauty salons, communications shops, restaurants, and so on, with a population of nearly 200 million people. In the 334 cities and 125个百 counties above the Chinese level, a total of nearly 300,000 residential communities, covering almost all 710 million urban populations. The financial and e-commerce business around the community has a huge customer base and business space.

With the help of the O2O, people have found the entrance potential of the Community electricity dealers. This kind of community as the center, the provision of online online integration of E-commerce services, will be the future of Community business development of one of the main models. Banks to the community to do community Bank, Shun Fung to the community "Hey Guest", Vanke to the residents "Happy Station", suddenly the community became the focus. Even the concept of community start-up companies, seed period can get billion, crazy community age has come.

However, the community is the place where people live, a multitude of things, need to find the right incision to cut in. This incision should be natural, ingenious, not what you imagine to give him, should be what he needs, businesses need, residents do not necessarily need, but the root is the residents need.

For example, intelligent routing is a very nature of the incision. WiFi is already on the way, and the head of the family can't tolerate WiFi-free places, no wifi minutes. Intelligent routing on the point of this demand, give you ads, give you preferential information, to give you the activity of information, to your business interaction, to your CRM and so on, no traces of your offlin to online.

Then the Lakara, the bus more for "show", and "open shop treasure" for the community to bring a new business model, at the same time to find themselves countless free agent channels. Open the department store can sell clothes, open the laundry can sell food, as long as others Lakara provide, can sell. Moreover, does not occupy the storefront not to pressure the fund not to occupy the artificial. And, as if you're just spending 5000 dollars a lump, that stuff is there, like a well, and it's going to be a steady stream of income. This idea, showing the fast-selling hardware came from the king of the road, very powerful, for many eager to break the shopkeeper has a lethal lethality. The great thing about this idea is that you know it may not be that simple, but it's hard to resist. Ma Yun met football is "not fit ... To do ", the shopkeeper met" open shop treasure "only to dry.

But what do the stores need, the residents need? I sit at home, eating hot pot chatting day, put online. Stand in your "open store" here, and a not evolved good class people ran to the street, see anything new there fiddling, more no accent. Besides, what's in your mall? is more than treasure on the treasure, or faster than JD delivery, or even better than others shun Fung optimization. Therefore, Lakara this "treasure" is sure to say the tangent of the right. Electronic shelves before the deserted also explained the problem, that is, do not know to the end, someone else's 7*18 hard work of the store can return "treasure" ah.

In fact, the community how to cut, now everyone is in a hurry to explore. In the face of complex problems, the classification, vertical is definitely a direction. Like to solve the "eat" hungry, life radius, like to solve the life service of the Aunt State, easy to help and so on, build Community Business Alliance, provide preferential information life service mobile community platform, such as school-linked to buy life, is also an important exploration; The big deal to solve the neighborhood of the ding-dong community is certainly the direction, but put into the hundreds of thousands of That little money is not money. Lakara no matter what kind of strokes are able to have the original, the direction of correct, posture error, the focus of some partial, seemingly need to sink. Business Customer relationship maintenance and precision marketing may match the stock more, but this Lakara gene may be a little far away.

The future online community, close to life, and residents of life is integrated. This online community is not connected to other communities, and the community is your life attribute. This online community can be centered, with bat not half hairy. So there may be hundreds of thousands of new opportunities.