Large data age operator opportunities outweigh challenges

After the mobile Internet was developed, operators began to focus on big data for nearly two or three years. Large data is not a new concept, after the development of mobile Internet, data growth rate is accelerated, the whole industry pressure is outstanding, traditional database technology has been unable to meet the needs of operators for large data full use of the background, large data has become a hot spot in recent years. For operators, the data explosion, the income has not changed, therefore, operators are facing the value of data stream added by the Internet companies to make the challenge, while facing the embarrassment of becoming a pipeline, how to make use of the big data in the hands of operators, become a problem to face.

Operators face data management and analysis challenges

Analysys International analyst Huangmeng said that large data development time is not long, with the cloud concept and 3G in-depth development, operator data pressure increases, while IDC expansion, biased to storage-oriented cloud services business.

The emergence of new business operators has led to an explosion of data. Signaling data, Internet data has reached hundreds of TB, or even PB scale. In addition, according to the EMC Data Computing Division Liuweiguang, general manager of China, the value of the data in addition to the size of the data, but also proportional to the data processing cycle. That is, the faster the data processing, the more timely, the greater the value, the greater the effectiveness of play. In addition to the analysis of traditional structured data, with the development of new value-added services, operators to achieve cross structured, semi-structured, unstructured data analysis has become increasingly strong demand.

And the operators face the change of massive data and structure, not only cost, but also the challenge of management and analysis. Huangmeng that operators have advantages over Internet enterprises, with abundant resources and huge IDC cluster, with telecom-grade operation network, which can guarantee large data real-time and unimpeded transmission, and has network resources and operation ability. And the disadvantage of internet companies lies in the top application, especially at the SaaS level.

Large data to be dug deep

Professor Lu Yuanhua of Nanjing University of Posts and Telecommunications believes that the large data age is mainly the comprehensive application of technology and the depth of data mining. For operators, Big Data offers more opportunities than challenges. Operators have their own network, accumulated a lot of valuable data, can conduct customer analysis. Using the network to collect data is an opportunity to change the way operators operate.

The secret to truly precise marketing and fine operation is how to make good use of the big data in the hands of the operators. Mass of words, signaling, Internet data itself is a valuable asset. The use of these data, the full and timely analysis of these data in-depth mining, not only can further improve service quality, improve customer loyalty, mining new business opportunities, increase revenue, but also through the optimization of resource allocation, reduce waste to improve operational efficiency, effectively reduce operating costs.

In addition, telecommunications operators information implementation of the early, its own large data accumulation, such as the previous log information, including user information and equipment information, can be used for mining. Operators are attaching more and more importance to data mining, which can gain the opportunity of developing business and developing market in the future. On the other hand, the results of the analysis will not involve privacy, management can be less legal disputes. In addition, telecom operators can provide social-oriented information applications through data analysis.

Professor Lu Yuanhua that large data is a comprehensive application of technology, there should be open, integrated, service and innovative mentality, large data for operators to create another world. For example, the application of a large data collection of data, a large number of pictures analyzed, resulting in a scene map. This is the comprehensive application of data analysis, statistical technology, image processing technology and artificial intelligence synthesis technology. It is reported that the South Mail is developing this application.

It is understood that at present, China's three telecom operators in the field of business support, network management IT support areas including value-added services, has been born with the market demand for many new large data real-time analysis of the project. At present, large data are mainly used in the carrier's "signaling" system analysis, in addition, operators can also through the "User Behavior Analysis" system, precision marketing. Operators also provide IDC services, through the "cloud" center of the way to provide services to Internet enterprises.

Great prospects for the public market

Huangmeng said, the single batch, the single data explosion growth, the knowable time processing ability is the key point. For operators, the IDC service in the Government and universities, enterprises and other private business market prospects are enormous; for personal business, operators just started, due to slow recovery investment, discrete strong, now mainly for the operation of personal precision operations. Intelligent pipeline, operators are based on a large data platform for traffic analysis, but landing fewer projects.

According to the introduction, operators Big Data strategy is not yet clear, but with some achievements. Last October, China Mobile launched the "Big Cloud", data management system and platform, covering many parks, schools, 2.0 technology is significantly higher than 1.0 technology, China Unicom began to provide IDC services to enterprises in 2010, up to now, the revenue of more than 2 billion yuan (RMB), China Telecom 2011 set up a cloud company, there is no real business, IDC trusteeship of the scale of relatively small.

According to Han Shaomin, a telecommunications expert, data types are divided into unstructured data and media streams, and the main problems faced by operators in carrying out large data analysis are hardware capabilities. Data on the one hand vertical relationship, such as "signaling", the use of horizontal separation of data can be, according to the time period to store the analysis separately. In addition, there are horizontal relations, the need for vertical separation, because the query complex, need to introduce a real algorithm to do. Han Shaomin that the current ability to master this area of talent is scarce. and operators have little progress in distributed databases. And from the application point of view, large data on the one hand for statistical analysis, building data warehouses, followed by a text-only query, now most database companies can do the above two aspects, but for the relational data sharing level, is still not done.

China Unicom is in front of three operators in the IDC service. It provides services for enterprises that are now grouped together by a horizontal separation of relationships, but once you reach the shared level of relational data, because there is no data model to find the underlying database blood, the current solution is not able to solve the problem. But operators are now accumulating these data to provide opportunities for future development.

For operators, big Data equals big value, says Liuweiguang. For IT companies, big Data equals big opportunities. Communication industry needs have always been an important impetus for it technology development, who can be recognized by customers in the communications industry, will certainly be in large data areas, and then become a big data solution leader, leader.

(Responsible editor: The good of the Legacy)