Large Data Age: User is data, data is value

In the big Data era, large data users of great value, this conclusion has become a consensus, especially the vast number of entrepreneurs, are trying to borrow the power of large data to achieve their life ambitions.

But as entrepreneurs, there's a lot of confusion, like where does the data come from? How can you get the data? In exchange for data, take Baidu, is to use the free inquiry for the user's needs of data; Cloud disk is free http://www.aliyun.com/zixun/ Aggregation/17325.html "> Storage space, in exchange for preferences, preferences of the data, with the provision of limited, very valuable services, in exchange for personalized preferences data, and then provide fixed-point, Heth services. ”

Regular online shoppers will find that when you browse through a certain type of merchandise on the shopping site after a period of time, your QQ, News browsing page will jump out of the corresponding commodity information.

In the large data analysis, the electric dealer uses the "huge amount" of user information accumulated by the existing platform, through analyzing a large number of users ' consumption behavior information, excavating different user groups ' demand for products and mastering the latest fashion trends. On the basis of large data analysis, the production of customized products. What users want, what they like, what they produce.

Network companies adopt a new business model ——— first let the cultivation of consumption habits, and then charge from the back. The most typical development of consumption habits is Alibaba and Tencent's burning money war. In order to train users to take a taxi habit, two companies to passengers and drivers two-way subsidy, both sides subsidize more than 10 yuan. This lets the driver all use the taxi software, some even with two mobile phones use two taxi software respectively.

If the use of micro-letter taxi, will be micro-letter binding bank card, micro-letter payment, this education users how to use micro-letter payment process, because of the temptation of high subsidies, the user initiative to learn. This is the habit of the formation, after users have to bind the micro-credit card, Tencent based on micro-credit business model will have a promising.

In the large data age, the application of large data analysis mode can not only help the enterprise to grasp the market consumption demand in advance, but also resolve the market crisis, and provide the key information and decision support for the precision marketing and efficient marketing of the enterprise. The user's every action, every word, even every expression, is worth studying data.

Comments：

In the age of large data, the user is the data, the data is the value, this sentence is all right, the user, the data, the value, these three relations are inseparable, wants to excavate the big data the value, must have the data, has the data to have the user, after having the user, can obtain the value.