Large data arrives local CRM needs to be stepped up to seize the opportunity

The data sources of IoT, cloud computing, mobile Internet, mobile phones, tablets, PCs and all kinds of sensors across the globe have become the hottest topic of the day. Large data technology enables a variety of types of data to be able to quickly get valuable information. CRM as a management platform that can help enterprises to obtain customer resources should be intensified in the face of the arrival of large data.

Big data turned into the key to winning first

With the exponential growth of the data source, the quantity and complexity of the information rapidly expands, and the ability to extract information from massive data is rapidly becoming a strategic mandatory requirement. In April 2011, Gartner published "Big Data is just the beginning of massive information management" report. "The focus on big data presents the most important challenges that will restructure existing information management practices and technologies," the report said. The ability to manage huge amounts of data will become the core competitiveness of enterprises, ensuring that enterprises can continuously use the new information to support the business decision-making model. "We can see that because of the explosive growth of data, companies can quickly obtain strategic decision information from these troubled data, which is the key to winning and competing." In order to stand on the development of the information wave, large data mining and analysis is particularly important. And CRM is the growth period in the big Data age.

Big data, CRM, internal and external imbalance

For CRM vendors in large data as a pioneer, Salesforce Global CRM solution leader, it has the industry unparalleled customer success rate, cloud computing has achieved his leadership, and the big data to push him to the front of the throne of Management, The global roll-out of CRM does allow Salesforce to take control of the market, gain insight into customers ' needs earlier than competitors, and speed up the response, forcing the giants of SAP, Oracle and Microsoft to fight together. This is amply illustrated by the large data lost in the big data. Thousand strokes will defeat one recruit first.

In the domestic localization of CRM vendors slightly inferior. Only the first domestic online CRM service vendors Xtools get a glimmer of opportunity, compared to traditional CRM software providers, online CRM to obtain more information, users first time to collect and obtain the latest market data, which include text, photos, video, geographical location, And with the Internet of Intelligent terminals, XTOOLSCRM information access and accuracy more and more accurate, through the massive collection of these data and related data acquisition, we can make market trends and market activities of the pre-sentence.

Traditional CRM enterprises in the response to large data problems than the Internet enterprises slightly slow, data update, there is a considerable problem, the data update cycle lag time from 2 weeks to six months, from the acquisition of market data to technology research and development, and marketing, compared to its SaaS-type CRM has a significant lag, User experience does not pass through the direct cause of the chain of interest can not continue.

Large data will be settled local CRM needs preemptive machine

China's 513 million internet users, its diverse 1.8 trillion GB of data, and the growth of its corporate data at 55% per cent a year, have seen unprecedented opportunities for big data in the booming Chinese market, which will be the best time for marketers in China to expect big returns. This also confirms the development of CRM service providers, as the data for the first CRM, so large data in front of the inevitable will not let go. So how do you do it? Believe that whether the traditional CRM service providers, such as xtools, such as domestic pioneers are in the exploration of large data, but the opportunity is rare many manufacturers virtual pace to speed up preemptive opportunities.

Summary

Cloud computing beacon to extinguish large data fireworks again, large data will become the catalyst for the CRM industry, so that the diversification of large data age marketers of the new sharp weapon.

(Responsible editor: Fumingli)