Large data commercial development cannot ignore privacy protection

The Federal Communications Commission (FCC) website announced September 3 that it had reached a settlement with Verizon Communications to pay 7.4 million of dollars to end its investigation into privacy violations. This is another typical case that the rule of law mature market takes strict legal responsibility to force the market subject to obey the law and implement the specific measures to protect the personal information of netizens. But the fine is not the highest, in 2012, Google also because of Safari browser set suspected infringement of user privacy by the FCC fined 22.5 million U.S. dollars. As for the civil litigation, because of the disclosure of user privacy and suffered huge user claims, has occurred many times.

So what exactly did Verizon do wrong with the more than 7 million dollar cost? It was reported that Verizon Communications was breaking the law by not informing its approximately 2 million users beforehand, but directly acquiring user information and using it for marketing, and not giving users the opportunity to "opt out". See here in our country netizens probably all want to laugh, receive so many rubbish information every day, have a few is to ask me to agree to also provide the convenient choice exit opportunity? Even the banks, securities companies, insurance companies such as formal institutions, not only without the consent of users, often repeated harassment, Even if you complain, they make up all sorts of excuses for not stopping the harassment. Shanghai has built a registration to refuse insurance calls, allowing people unwilling to accept telemarketing to register voluntarily, and the result is that the phone is as annoying as the tide every time the car's insurance expires.

However, the protection of personal information in China is not impossible to rely on. The illegal acquisition or trafficking of personal information has been a criminal act against criminal law since the enactment of the amendment to the criminal law, and in 2012, the NPC's decision to strengthen the protection of Internet Information and the consumer protection law which came into force this year have provided for the protection of personal information. The reason why many people still dare to junk information, the root is that the probability of being caught is too low, and the economic loss is small. Therefore, the urgent need to improve the law, the establishment of progressive punitive compensation system, so that those who continue to send spam messages are punished by the punitive damages, so as to force them to give up such a beggar's livelihood.

Big data is now a hot topic, from businessmen to officials, the various conference occasions will almost pro the data, large data does give business a wide range of imagination, for many things in the past is impossible to create the possibility of implementation. Today we use mobile phones and the Internet's various conveniences, but also with large data applications inseparable. However, how many people have thought about the size of the data? Where does it come from? How to use it? Today's people with mobile phones, I am afraid that no one can be free from spam messages, sales calls, spam and all kinds of spam information harassment. Selling fake diploma message sent to the university president's cell phone, fraud phone call to the police, also long is not the news. Large data business opportunities, to bring us more convenient, each user's need for privacy protection, so that all the large data project development, must start from the concept and the project, attention to the product details in the design of the user's privacy protection needs. Now, smart wear equipment, health and health equipment is gradually becoming popular, regardless of the technology users do, every move in the system under the monitoring. Even the most intimate things, can not conceal the real-time records of the system. If now do not pay attention to this may bring negative effects, once there is a bad manufacturer of the disclosure of the user's private information of the bad case, it will certainly greatly dampen the user's confidence in the intelligent products, the entire industry may be followed by the consequences.

At today's level of large data technology development, how to protect personal information and privacy is a highly professional thing, must rely on experts in this field, the Law on the protection of personal information and product development, business process design, business rules and regulations to improve and so on together. To this end, we need to improve the enterprise management and legal constraints of the angle, so that employees from the culture of genuine respect for the user's privacy, from the objective conditions can not easily contact or disclose personal information to start. We have summed up a lot of effective protection of privacy practices, for example, the customer service staff in the past can contact all the mobile phone number can only see the last few digits, to contact personal information of the posts and computers according to the specific circumstances set permissions and management, and so on. Such a bit of accumulation, the whole social information spread and abuse of the situation can gradually get better.

Although the civil lawsuit of personal information infringement has not brought huge economic compensation loss to our enterprises, and there are no cases of administrative penalty, but these are only time, sooner or later will come. In fact, no respect for personal information and user privacy has also caused an unexpected loss to our enterprises. For example, recently, millet in Singapore has been exposed to the disclosure of personal information survey, indicating that personal information has become a Chinese enterprise internationalization of another short board.