Large data era comes to many banks to seize the electricity business platform

When people are still in the "Jingdong Mall" and other electric quotient of the wind is startled, the recent banking system has led the flashlight business. The launch of the Bank of communications, "Yun Bo", the Bank of China Guangdong province, "cloud shopping" test water, as well as Minsheng Bank, Bao Bank and Harbin Bank, "Asian Financial Union" cooperation, all show that the bank to do the electric business platform is not a one-time. Among them, the most eye-catching is the construction Bank of "good and financial business."

CCB declared that the good and financial business platform to fund flow, settlement, credit, payment as the core, trying to the traditional mode of e-commerce innovation. This seems to be doomed to the battle of the electric dealers more smoke.

The reverse of the electric dealer

Many years ago, when Alibaba was a tender sapling, it hoped to pull the bank's big hand to its own. The bank, however, valued Alibaba's trading information, which would greatly reduce its risk costs. Both hit, high-profile cooperation.

At the time, CCB, ICBC from Alibaba to obtain a lot of good credit, active trading, have a development prospects of the list of enterprises, lending become easy and happy;

However, Alibaba is no longer satisfied with the way banks behave, and is no longer satisfied with the role of intermediary, and then asked to share a piece of credit. This clearly touches the bank's "reverse scales". There is no suspense in breaking up.

The result has been a thrill for banks. The stimulus, in addition to the 倨 of Alibaba's former Christine, stems from the irrefutable reason behind its "demands" that Alibaba's corporate message has a core value, especially in a society where the credit system is not sound. At the same time, Ma Yun's hao words echoed in the banking sector: "If the bank does not change, we change the bank." ”

Today, Alibaba, with its own financial sector, and successfully for nearly 130,000 small micro-enterprises to provide financing services, the total amount of loans has exceeded 26 billion yuan, a one-day income of more than 1 million yuan. Some analysts believe that once the policy is liberalized, Mr Ma may indeed reshape the Chinese banking industry, at least for a shock.

In response to this kind of stimulation, the construction bank began to do good and financial business.

CCB obviously does not agree with this quite gossip color of the enmity said. Bong, the bank's deputy president, made clear that the bank waded into e-commerce not because of Alibaba, but by future trends.

Remark or not imaginary. Banks uniform into the electricity business, is a big data background of the homeopathic choice. The banking industry has come to realize that technological advances have opened another door to internet economic innovation, and banks must seize this opportunity.

Big Data charm

Large data is one of the blistering Internet concepts in the last two years. Now it is going deep into all strata at an alarming rate. From the data analyst to the marketing staff, the senior politician to the economic big guy, all fascinated. Of course, bankers are no exception.

Not long ago, China's Financial brand Forum was held in the name of large data era. At the meeting, Yang Geoping, a full-time vice president of the Chinese Banking Association, said that information technology had been able to digitize and network the public's behaviour, and that financial institutions were fully able to take this insight into the needs of their clients, making decisions a more reliable basis, rather than just experience and intuition.

A domestic commercial bank executive said that no one, except God, spoke without data. "The internet has 840 million real-name customers who can accurately price their risk through cloud computing." As a result, banks must make strategic transitions, and the past will be unsustainable. ”

In fact, information processing is a core of financial system, and is the foundation of financial resource allocation and risk management. The most effective way to solve the information asymmetry and cost problems of banks is to find the perfect way to get information and reduce costs. Such a platform, such as Alibaba, as well as social platforms such as Facebook, can rely on its underlying mass of data to provide sufficient reference information through mining analysis. Under cloud computing, both the supply and demand information are revealed and disseminated through the network, organized and standardized, and eventually form a continuous dynamic change of information sequence, based on which to give any funds demand risk pricing or dynamic default probability, the cost is very low.

It is for this reason that Alibaba's spine will be so hard that its financial sector will grow so fast. The commercial value of the data is mined.

But for banks, especially big banks, they are net the main positions of electronic banks. E-Bank was initially defined as a simple trading channel, and finally built a closed, user self-service trading application system. It is limited in its contribution to the collection of information by banks and cannot interact effectively with clients. As a result, banks are desperately in need of more open communities to approach their clients. E-commerce platform became the choice.

In China, the completion of 1.7 trillion yuan in E-commerce transactions, 2007 will take a year, and in 2012 only need a quarter. November 11, 2009, Taobao station sales on the day only 100 million yuan, and 2012 November 11, its sales reached 19.1 billion yuan. Online shopping has become a part of the life of many Chinese people. Network marketing is becoming an important part of many Chinese enterprises. Banks cannot be tempted to do so.

Moreover, the marketization of interest rates makes the banking industry feel pressured. The tradition of living on spreads is getting harder. And the potential of financial intermediation, the strength of the bank's competitors strong day, high-quality customer diversion is inevitable. All this requires bankers to forge ahead and innovate in response to the tide of the internet economy.

Strengths and weaknesses

Good business statement: We want to do a different electrical business. This difference includes different thresholds and different profit patterns. Among them, the most basic requirement is to be in good harmony business play, the company's product quality must be guaranteed. "We have to have a choice if we want to be a quality electric dealer." Otherwise, the construction Bank's brand is also hurt. "The head of the electronic Banking Department of Shandong branch of CCB, said.

But one of the challenges of good business is the build-up of popularity. Positioning high-end, this is open shop people can decide, but, people come not to stroll is not up to you. The official said that the construction bank's one big advantage is that it has a huge customer base and perfect financial service system. "In CCB for all types of business of individual customers, with complete identity information, all kinds of enterprise customers, with complete business information, assets and credit information." These truly effective personal customers and enterprise customers, is the best e-commerce customers. ”

However, good business is not an internal club after all. Its flow is becoming the key to survival. In order to attract customers, at the beginning of the opening of the merchants directly reduced the store rent, trading commissions, annual service fees, and even the use of their own advantages, to exempt the debit card payment settlement fees, and provide free promotional services for quality merchants, promotion channels cover "good and business" gold advertising, with super billion customers SMS marketing platform.

has been settled on a number of electric business platform Ginza Network general manager Liu Wenlai said, "and Alibaba, Jingdong Mall, Taobao and other traditional electric power providers, good and business such a platform is the most attractive for the ' 0 cost ' or low cost. "This is a common feature of the bank's electrical quotient."

This may be related to the original intention of the bank to set up a power provider. CCB Electronic Banking department head said: "We value the most is to allow customers an online channel, forming and customers in the payment of settlement, traditional banking business docking, we value information capture." The most basic content of financing services is the mastery of information, the information loss is very large, online capture transaction records, can solve the problem of asymmetric information, to conduct real-time credit. This enhances the efficiency of the enterprise, expands the channel, to the bank, strengthened the information service. ”

Low cost is the development of sharp weapon, is the guarantee of success. Liu Wenlai also pointed out that the test of good and financial business is just beginning. "CCB is a banking giant, it has formed a strict management system." Whether the system can adapt to the environment and requirements of the electric dealer flexibly and quickly, or the contingency, but need time to give the answer. ”

(Responsible editor: The good of the Legacy)