Large data development of operators in developed countries

Operators to develop large data with other industries unparalleled advantages, mainly reflected in:


one, the operator master data fully sufficient. Telecommunications in the field, the number of billions of communications user base to ensure that the data is massive and diverse;


Ii. sustainability of data availability. The constant existence of communication network provides a guarantee for the continuous and speed of data.


third, operators of data can be effectively used. Operators can through the massive data analysis, more accurate, more efficient grasp of user needs, for the vast number of users and the community to provide the products and services they need.


Large data concept is very popular in the internet industry, Google started the earliest, now has a huge data collection and analysis system, the development of relatively mature; Apple, Facebook and domestic Taobao companies are also speeding up the construction of large databases and applying them to business analytics and product innovation.


in terms of operators, most countries and regions are in the development of exploration, some developed country operators in large data commercial has started. Although some countries have made breakthroughs, overall, large data on global operators are still at an extensive stage of development.


developed countries operators large data development


Japan:


, Japan's largest mobile telecoms operator, has been planning for large data use by NTT Docomo 2010 ago. DoCoMo not only focus on collecting the user's own age, sex, address and other information, but also the production of fine forms, require users to fill out more detailed information business.


NTT DoCoMo relative to domestic operators also has a great advantage is the national unified data collection, integration forms, so NTT DoCoMo can easily get the national system data. Although the NTT DoCoMo information is highly integrated and easy to obtain, the development of the NTT DoCoMo large data is still in the planning stage because the NTT DoCoMo has not yet solved the customer's privacy issues.


DoCoMo for the future of large data commercialization of three stages: the first is to establish a database, followed by the establishment of a flexible mechanism, and finally the implementation of flexible, and currently only in the first phase.


Germany:


Deutsche Telekom and Vodafone, the mainstream operator, have taken a step toward the business model by leveraging large data for their own business services. The main attempt is through the open API, to the data mining company and other partners to provide some of the user anonymous location data to master the crowd travel rules, effectively with some LBS application services docking.


France:


France Telecom has been exploring and experimenting in the mobile business sector and the public service field in the excavation of large data. In the mobile business unit, Orange Business Services has been leveraging large data to improve service levels and enhance the user experience. France Telecom is currently conducting analysis and assessment of consumer data to help France Telecom improve its service quality.


For example, the reason for the interruption of the call, in addition to technical failures and network overload, if the drop rate on a segment of the network continues to be too high, it means that the network needs to be expanded to effectively improve the network layout, providing customers with a better service experience, access to more customers and business growth.


as France's largest operator, Orange Business Services also undertook a number of French public service projects in the IT system construction, in these systems, Orange Business Services also began to explore the potential value of large data.


For example, Orange Business Services has built a French highway data monitoring project, which produces 5 million records a day, analyzing these records to provide accurate and timely information for vehicles travelling on the expressway, effectively improving the road patency rate.


Spain:


Telefónica went further. Telefónica has set up a large data business unit called "Dynamic Insight", Telefonica Dynamic Insights, for global operations, which will provide customers with data analysis packaging services. The first product named Dynamic Insights is the smart Footprint (smart tournaments). The product is based on completely anonymous and aggregated mobile network data, can be a certain period of time, a location of the key factors of traffic analysis, and insight results for enterprise and enterprise customers.


Dynamic Insights plans to launch a series of products for different industries, such as "Smart City", which includes traffic flow management functions. In addition, Telefónica will work with the market Research institute GfK to conduct data analysis and packaging to make the data easier to use. Telefónica says its cooperation with GfK will be first promoted in Germany, Britain and Brazil. The specific business terms of the cooperation are still under negotiation. To help the large data sector to operate, Telefónica has established cooperation with GfK, and the current cooperation is mainly in Germany, the United Kingdom and Brazil and other markets.


USA:


in early October, Verizon set up the Precision Marketing department precision Marketing Division. According to Colson Hillier, vice president of the Department, the department offers three services, first, precision marketing insights (Precision harsh Insights), and business data Analysis Services, followed by Precision Marketing (Precision Marketing), Provide support for advertising and, finally, mobile commerce (mobile Commerce), primarily for Isis (Verizon, at&t and T).


Precision Harsh Insights service, the hands of the user data directly to the third party for sale. The service is mainly for shopping malls, stadiums and other specific public venues, the collection of mobile phone users background information for the third party. In the United States, the baseball and basketball game is the audience gathered, the most popular marketing occasions, in the Super Bowl and the NBA, Verizon to the audience from the source of the accurate data analysis, the team to understand the audience's preference for sponsors. 12 Next Page