After more than 70% per cent of China's market share, it can be said that the biggest enemy to the IBM Power BAE product line is not any competitor, but itself. As a driver of innovation and business value in the UNIX server field for 20 years, in the face of today's changing business environment and new requirements for IT infrastructure, IBM Power Bae is also trying to awaken the new vitality of the market with a new face and image, a few days ago in Shenzhen, "intelligent Choice, The growth of intellectual success "at the Power Unix World Summit, IBM announced a series of innovative initiatives to build new power."
In the face of the user's new demand for cloud computing, large data analysis and mobile Internet, IBM says that, in addition to continuing the "intelligent computing" strategy, the power BAE will also expand its high-end and low-end products, and launch a series of innovative initiatives to actively build a healthy power ecosystem, a new "New Power" program will be from products, technology, services, channels and many other levels to provide users with all-round support, to help users achieve a sound, sustainable, balanced, innovative wisdom growth.
"We propose ' New Power ' because the current role of the power product is changing, and it used to be to promote the product's perspective, today as the customer base more and more, customers more and more experience in the use of products, we are now from the perspective of the product to experience the angle to ensure that customers can use, and we will provide UNIX users and partners with new product exchange opportunities, we hope that customers can Use Power's new technology to solve problems they encounter. "said Hou, general manager of IBM Systems and technology power BAE.
New Power Five projects
IBM says the "New Power" program is made up of five areas that provide full support to users through new markets, new workloads, new products, projects, new skills, and help users cope with the opportunities and challenges of current cloud computing and large data.
New market: According to IDC, global digital information is expected to grow at an alarming rate in the next few years, with a projected 44 times-fold increase in total by 2020. And 90% of the world's data is generated over the past two years, in 2011-2012, the global creation of digital content increased by 48%, so how to better use of data and analysis as the key to better business advantage, IBM is also trying to from the fast changing market environment to explore new opportunities.
New load: In the new market trend, the enterprise's workload also from the traditional single mode began to become more and more complex, which undoubtedly to the more powerful platform support put forward new requirements. For new businesses that need to be quickly online, businesses need to have fast service delivery and the ability to flexibly meet changes in business requirements. In addition, a secure cloud infrastructure ensures the most efficient delivery of critical business services. Large data, cloud computing, and consolidated workloads pose new challenges for business executives and CIOs, as well as the need for organizations to continually consolidate different workloads and deploy appropriate technical systems for better applications.
New products: It is in order to adapt to market trends, to meet the user's cloud computing, large data and integration workload, and other business applications of new requirements, power BAE to its high-end and low-end of the full range of products to expand the upgrade. On the one hand, by optimizing the supporting platform architecture to ensure the most safe and efficient delivery of key business services to meet the rapid changes in user business needs, to help users improve delivery quality, reduce delivery costs; On the other hand, through platform architecture innovation, it helps users to access critical data and gain practical insights throughout the enterprise. Fully meet the needs of users of massive data, emerging applications to promote business innovation, all-round to create a new business platform for intelligent Computing.
The new processor power7+, with more than $1.4 billion trillion in research and development, has been introduced, which also makes the power BAE more comfortable to meet the challenges of rapid business Analytics. Currently, the IBM Power 770 and Power 780 servers support a new power7+ processor, which increases workload performance to 30–40%, far beyond previous versions.
In addition, IBM power is also in the computing node of Pureflex system, the new expert integrated systems launched by IBM. Pureflex System employs the latest generation of IBM POWER7, power7+ processors to improve operational efficiencies. Compared to traditional servers, storage, and network environments, Pureflex system not only shortens the execution time of provisioning, installation, configuration, and other processes associated with infrastructure changes or extensions, but also has a higher virtual machine density.
To further enrich the Power Enterprise entry-level server product line, IBM has also launched a powerlinux server to inherit the powerful reliability (reliability), availability (availability) of Bae, serviceability (Service) (RAS) features innovative breakthroughs in dynamic energy saving, higher performance, virtualization, and leading advantages in automation management and security.
New project: In addition to the introduction of optimized and innovative products, in order to promote the new products to better landing, Power also launched a number of partner projects. Including the Tiangong program tailored to enhance the AIX partner application, the deal program to help partner value-added transformation, and the new Closer programs project, Power provides a very favorable policy, technology, and market support for the long-term development of partners through a series of innovative initiatives, Work together to deliver outstanding applications to end users.
In addition, IBM fully integrates its software department, China Software Lab, China system and Technology Laboratory, Channel University, partner Department of Rich Resources, for application developers and users with full support, in a total of 190 ISVs 303 applications through or are through Tiangong certification, The focus of software developers concentrated in Beijing, Hangzhou, Shenzhen three. The IBM Tiangong team will continue to launch multiple campaigns and redirect support for ISVs, exploring business opportunities with ISVs, and working together to win.
With the rapid development of open source development platform, Linux users are facing the IT challenge brought by enterprise transformation and upgrade. IBM launches the Project camp-plan to package the "CAMP Box" solution by pre-installed the VAD (value-added distributor) partner's software on the PowerLinux server Help users significantly reduce the power platform's cost of use and POWERVM virtualization technology threshold, and further enrich the Power Enterprise entry-level server product line, to provide users with more "intelligent operation" of the choice platform. At the same time, through this innovative mode of cooperation, IBM will fully assist distribution partners to achieve the transition from product sales to solution sales, thereby establishing a long-term sustainable business model.
In addition to the "Heavenly Plan" and "Trina Plan", Power also launched the deal Closer program to integrate power all the previous programs, unified management power funds. For example, through the Mega Migration Fund, the removal of user migration applications and data to worry about, power loyalty fund, the power of the installed user loyalty incentive to provide users with new procurement power End-to-end solution; New-to-power Fund, Support to improve the experience of power new installed users and help users to put power into use as soon as possible. In addition, there are many funds, such as power Advantage Elite Fund, Upgrade Factory Fund, etc.
New skills: With 6 billion dollars a year of research and development input, power BAE strongly supports the development of various industry applications on the power platform by ISVs, and helps ISVs develop a lot of talent through AIX College and system training. IBM also launches new skills training for internal sales, partners, and users to provide new, consultative sales capabilities, while helping customers better master power products and solutions.
IBM launched the IBM AIX developer program in September 2011, devoting more than 30 million dollars to the "Tiangong program", "Aix Academy", and other systems development talent training based on the Power/aix platform and an independent software developer (ISV) Outreach project. IBM Channel University and Institute of Technology provide tailored training courses for managers, salespeople, and developers.
In the university cooperation aspect, since 2001, the IBM Company began to cooperate with the domestic famous university to carry on the curriculum construction and the talented person training, by the end of 2011, IBM has established 9 Power BAE Education Center in 9 famous universities and colleges, facing the national Partner University to provide the teaching and the experiment environment. Partner colleges and universities set up the power technology directly related courses accumulated teaching 93540 people, open platform UNIX related courses accumulated teaching 120454 people, issued a variety of related certification 26,621.
Load optimization for large data service
Talking about the current big data solution, Hou admits there are several options available: A power based, power and IBM software solution, followed by a combination of power and third-party software as a solution, and a x86 based solution on the market.
For the choice of solution, Hou said there is no single standard, but also with the user's load-related, which is also with IBM's new load trend to match, the enterprise's use environment and operating conditions have many conditions, so decided that they choose when there are a variety of conditions.
In an enterprise environment based on PC and power servers, Hou believes that the key advantage of power is its ability to load, including parallel processing capabilities like Power7 and power7+, which provide a platform for enterprise data mining.
In addition, Hou stressed that IBM's data mining solution is the most complete, because IBM has data mining software, including the Power platform and storage products. The future development of large data business is often uncertain, the enterprise is difficult to estimate what kind of data to dig, so a flexible platform is to provide users with convenient ideal choice.
In IBM systems and technology, Greater China Power BAE server product director Li Hong sees big data as a hotter topic than cloud computing, saying that in fact there are many different scenarios in the big data business that are suitable for different solutions in different scenarios and different situations.
In addition, Li Hong stressed that the data to be mined by enterprises is divided into existing historical static data and new dynamic data, and these two kinds of data are closely related, the new large data, unstructured data, emerging data mining needs to consider the connection and transformation of existing data.
In this regard, the power platform is a unified data transformation and management, in a large data static solution, Power has three solutions: one is a completely new file; The second is IBM's more advanced, more powerful analysis of large data IBM Infosphere biginsights In addition, the IBM acquisition of IBM Platform Symphony will be the previous in DB2, Oracle database traditional data and file-type data to make an intersection of the conversion, which is its strength.
"The Power solution is complete, and it is an existing, a large number of enterprise transaction data support platform, so it has advantages and emerging applications to do a connection, and it has a good structure to support new business development, can do the original connection and can do new business development, this is its advantage. Li Hong concludes.
(Responsible editor: The good of the Legacy)