Large group Purchase website launched two enclosure 234 line market building point

After nearly three years of ebb and Tide, the remaining group buying elite opened a new round of happy enclosure. Beijing Business newspaper reporter learned that the United States, nets, handle nets and other giants in order to reach the wider 234-line city, is in intensive recruitment. With the Matthew effect intensified, high-quality merchant resources have been divided into large group buy, the size of the lack of group buying site to exit the market is only a matter of time. Expansion restart Beijing newspaper reporter yesterday learned that the United States will be in Leshan, Nanyang, Yingkou, Putian, Zaozhuang and other 20 cities to open a new station, is currently recruiting city managers. According to the United States, the network related to the official revealed that the recruitment mainly for the website business expansion, will be spread to the three or four-line city. Another group buying giant handle network is also preparing for "two times enclosure." Handle Nets Vice President Si Ying introduced, handle net before the Spring Festival started to enclosure for the purpose of "thousands of people recruitment", and to more than 10 cooperative headhunting Company issued a management job demand, as well as a large number of two or three-line city sales and other positions. "Thousands of people recruitment is continuing, there are currently 1/3 new employees into the post, this round of recruitment, handle net staff will reach about 3500 people, landing 200 or so, are significantly higher than at present." "The new company said. The time has come as early as in 2011 group buying big Development period, many group buying websites have laid out three or four line market, but because the competition is too intense, supply is greater than demand, the majority of the regional stations due to serious losses have closed. In the group buying industry, this time to accelerate the layout of the 234-line market, is group buying companies realize that the opportunity to expand again. Group 800 co-founder Hu Chen said, as the "North wide" and other first-line city group purchase sales gradually slowed down, the increase is difficult to further increase significantly, enterprises to complete a greater breakthrough must rely mainly on small and medium-sized cities. "Two years ago, there have been some aggressive group buying enterprises into the 234-line market, although these enterprises eventually removed the station or even closed down, but the local market and consumers have had contact and understanding of the group, the talent also has a foundation." "Hu Chen at the same time revealed that, in addition to the United States network, handle nets, glutinous rice Network and the mass Review group from last year four quarter began in the two or three-line city to take a number of 24 coupons, after the collapse of the network of the city. The deterioration of the leading enterprises to enclosure for the purpose of the two expansion, not only ignited the first few strong between the war, but also let the small and medium-sized group purchase site to further atrophy the survival space. U.S. network related officials said the station manager recruitment is known as the "heat Plan", from the name, the United States Group network is hoping to replicate the NBA team Miami Heat success experience, attract the same industry's top elite to join. This "clear and dug foot" posture further squeezed the small site's living space. "To enclosure must first have the reserve of talent, from competitors ' digging feet ' is undoubtedly the most simple way." "Insiders said that the first few of the domestic group buying sites have been digging each other's feet have been, but more often, small and medium-sized and vertical group buying site for the industry leader as a" training institutions "role. Because the latter's brand effect is limited, it is difficult to like the bigGroup buying sites like the quality of resources and consumer groups, so from the beginning of the first quarter, a large area of staff loss has begun. In the large group purchase recruitment drive, weak group purchase site face talent hole. According to the latest industry data released by the Regiment 800, March, the domestic mainstream group purchase site sales ranking, the United States Group Network, the public comments group, litters Group, glutinous rice nets and handle nets ranked before five, the company's monthly sales are more than 200 million yuan, the sum is more than 2 billion yuan, accounting for the month of the total sales of 88.7%. In the industry's view, in the context of the increasing Matthew effect, this proportion will continue to rise in the future. Beijing business newspaper reporter Chong Xiao Meng/Wen Hansian/Tabulation