Late free strategy won't save ebay

Recently a http://www.aliyun.com/zixun/aggregation/32267.html "> Investigation company released the Chinese online shopping report, put everyone's sight again back to E-commerce, unconsciously so many years passed, Ebay has spent hundreds of millions of of dollars on ebay, with less than 5% per cent of the market. Watching hundreds of millions of of dollars of investment will be wasted, Tom ebay finally resorted to the last resort-free strategy.

Taobao with a free strategy to rout, now Taobao's market share has more than 50%, the industry rumors Taobao will be listed next year, some people think that next year Taobao may charge, so ebay would like to take this opportunity to start their own free strategy. In order to reverse the defeat, ebay recently announced that it completely abandoned its 5-year "Free is not a business model" concept, to provide users with a lifelong free shop strategy, hoping to save the game as soon as possible, to regain market share.

In the face of less than 5% of the market share, the face of a large user base, loyalty to the opponent Taobao, ebay's free strategy has been late? Will the late free strategy save Tom Ebay, which has only a silver lining?

ebay's most important opponent is certainly Taobao, but Taobao's market share than other similar enterprises share the sum is higher, and this situation has been for many years, now not only in Beijing and Shanghai Sui area, the national two or three-class city Taobao open Shop is still a popular choice for entrepreneurship and Soho. Ebay as a failed brand, if you want to save the market, must spend a lot of money to restore the brand image, which I am afraid Lei and Tom ebay difficult to bear the number. It's easy to destroy a brand, but it's really hard to reinvent a brand.

Tom ebay doesn't have enough resources to run. Don't say ebay, even back to QQ, money enough pat is hard to get a good share, and no flow resources, platform resources, ebay take what to win market share? Ebay has burned hundreds of millions of of dollars in China, and it is doubtful whether they will be able to invest heavily in operations. ebay can borrow Taobao may be charged to improve their number of users, this is realistic, but the market share of changes will not be too big, as Bing Uncle said if all is not able to pay 50 yuan membership fee users, E-commerce is not done.

The market is always so cruel, the opportunity to miss the market to others, ebay has been the localization of multinational companies have failed to remind us: Dang, will suffer from its chaos. Now Taobao has grown into a big tree, Stagen, this time ebay to implement a free strategy, for the entire market, is just a breeze blowing.