lbs smells "digging gold" smoke.

Do you see many sites that look like "multiple births"?　　Now, the rush of the swarm seems to turn to lbs (location-based services, Location Based service). The day before yesterday, the media in the publication of the two quarter of this year, revealed another new plan: in the fourth quarter to promote a combination of LBS, group purchase, coupons and other concepts of "interactive advertising screen." From the current close to billion yuan level of investment, Jason clearly to the plan high hopes. I want to be a big one in lbs.　　Beginning this month, has focused on "check-in" of the Grand cut in Beijing, Shanghai and other large cities high-density advertising, handwriting of the large number of people in the industry quite surprised. Interestingly, whether the audience, or grand, they aim at the lbs direction is quite consistent-provide peripheral life services, discount information, explore E-commerce.　　Predictably, after group buying "Hundred Regiment War", once quiet lbs application market has already smelled a bit of smoke smell. Light "check-in" difficult to make money to mention lbs, in the public relations company work Miss Zhang immediately think of is "sign in", "Micro Bo always have a few old faces all day in there, check in to tell others where they are." But I'm not sure what that means. "In fact, the exclamation points to the crux of the problem-there is no ideal business model," he said.　　Speak more white and make no money. Compared with a shot of the popular group, almost time to start the LBS in the domestic performance is inferior to many. In the industry's view, the domestic lbs is a niche market, and did not produce killer application.　　Although there are a small number of loyal users, but for many people, still can not understand.　　From the performance of the market, after a wave of the end of last year, the domestic lbs market began to fall into a tepid stalemate, there is no one alone, and the "check-in" of the traditional lbs site in the number of users encountered a bottleneck. Transition "Provide peripheral information" However, the market pattern of lbs seems to be undergoing subtle changes. With micro-blog, group purchase, life services and map product line to cover the mobile phone, inevitably and lbs technology produced intersection.　　Using LBS technology to know the location of consumers, you can immediately send the phone to the accurate surrounding advertising information-which makes the LBS has become a lot of people in the eyes of the "future star."　　At present, cut off, play turn quartet, the street and other LBS website is quietly transforming, from the beginning of the tight stare "check-in", to provide peripheral life service information, discount information and other services, but also in the direction of E-commerce to explore gradually. According to the latest data show that in recent months domestic LBS application market growth has rebounded. By the end of June this year, China's LBS application cumulative account number reached 10.5 million, compared to the 1th quarter of 6.55 million, the chain growth rate of 60.3% strong. Analysts believe that the recent sharp rebound in the number of LBS users, the main reason is that, LBS in "Check-in" outside, found a new function. Industry "giant" to dig gold to provide peripheral information will be lbs "antidote"?　　It is not known yet, but many of the industry's big hands are obviously unable to restrain themselves, they want to "get a". The first force is known as the "market spoiler" grand, its lbs site cut off at the beginning of this month to launch a large-scale advertising industry focus. Some commentators pointed out that "this time the grand cut off the ads, will be the core positioning in the side of preferential, group buying services such as information on the hope that through the activities of education users to sign in and get the benefits after the check-in." Such strategies suggest that they are moving towards e-commerce or preferential terms, perhaps one of the ways for LBS's future. "The media, which holds numerous advertising screens for buildings, has also played a lbs idea." To benefit from the crazy burning money, such as E-commerce site purchase sites, two quarters of the financial statements are particularly good-looking. However, the audience also understand that the burning of money will not be long, the most important thing is to have their own customers.　　To this end, it will focus on lbs, in the fourth quarter to promote a combination of LBS, group purchase, coupons and other concepts of interactive advertising screen. This upgrade version of the LCD screen, to enhance the interactive and advertising effect, built-in RFID sensor, there are three small interactive screen, consumers press the specific key below the machine to obtain a membership card, binding mobile phone, you can immediately get advertisers coupons or promotional products SMS. The media is expected that this October, these interactive LCD screen will take the lead in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Chengdu, the seven major cities to debut.　　In the last quarter, the audience has spent 11.5 million of dollars on these interactive displays. Newspaper reporter Tang