LBS+O2O, the orientation of the new Age

　　O2O Pioneer-group purchase, after several years of heat, the body of the fire has faded, slowly become the sky snow, into the winter period. lbs becomes the way in which O2O eventually lands and creates stickiness. And the neighborhood of the Pioneer street of LBS, after signing up for worthless practice, the pioneers began to transform themselves into O2O. Baidu, Taobao, Tencent also gradually began their own layout. The LBS+O2O war has finally begun .

Here are the current LBS+O2O players

Baidu: Baidu Map (map information Core, Baidu side)

Tencent: Micro-mail (social play to the end, O2O)

Ali: Life Taobao + ding ding Discount (offline shop also Taobao)

German map: (Cross-border intruder)

Neighboring news and the street: rapid transformation after a great injury

tuan800, shop assistants, go to war

In the winter of 2010, when I was chatting with a group of friends about lbs and group buying, we finally came to the conclusion that:

lbs and Life services are a natural combination.

Have such products, go out no longer worry: did not buy a group, did not go to the public reviews download coupons. Even before we go out, we can recommend and book our own itinerary, and the system will help us to make the route and service reservation. Well, it's a Wonderful life.

2011 Spring, there have been investors to listen to us share, very exciting, willing to invest, let us do this project. Finally I chose to refuse.

1. The turn of the smartphone market at the time was not fully open, and 2. There was a good opportunity for development.

Is LBS+O2O just a concept?

The current lbs O2O smoke, in fact, the beginning is a concept, and eventually the landing and the early completion of life services at the bottom of the information and the layout of the ecological circle, the product and consumer life closely combined, will be the final winner.

PC era, search for the dominant Baidu, the power of Ali, social hegemony Tencent, verified a 28 rule, winner-all. and mobile interconnected world, fast-changing, in the most critical link in lbs map may really become the next key link in mobile internet ecology, which determines the demand intensity and action cost of consumers.

What's lbs+ O2O?

Simply put, the combination of online and offline living (geographically based life)

If the PC is the most important thing is "traffic", then the most important point of lbs must be "flow of people." Where people go, the value is there.

Before we go out to play, need to check the route in advance, write down, eat a discount need to buy a net. On the way, can't find the place, still have to call to ask the merchant. Previous maps his grandmother's is not super. Now we can easily find information through mobile phones, navigation directions, but also booking seats, mobile phone payment. Went to a strange place, no longer need to play 114 Ding Hotel, find a restaurant. The phone is all buttoned up. Can also about the nearby mm eat OH

To enrich the thought, that is more:

The value of lbs

Just already mentioned, lbs is selling people, the traditional internet is to sell traffic.

The biggest advantage of lbs marketing is: Do not need to sacrifice a large number of profits, to complete the marketing of consumers.

In fact, the determinants of consumer consumption are many: The price is only one side, and convenience, distance is a big impact factor. This is the value of lbs, the value of geographical location! Of course more than that ... It's just the beginning.

How to make a platform to sell people, and the ecosystem of the platform to do a good job, this is a systematic construction and optimization process.

The key to the fate and O2O of traditional merchants

It has been asked, the development of the electric business, will not let the entity shop extinct, certainly not.

The line will undergo change, stay, but must be a O2O way of revolution.

Suning is in advance to buy their own lives. Like Robin's words: The entire Internet, including search, are moving to the Internet migration, is the question of sooner or later, so Baidu to do is ahead, to help users cultivate habits, early step in to complete Baidu's own changes. The future of mobile search, is not still the same as the web today, of course, not the same, such as voice intelligent search, search recommendations have overturned the traditional ideas and so on.

Traditional business needs the strongest 2 points (add new guest, maintain old guest)

Group buying is to increase the number of new customers a strong channel, that members of the long-term maintenance who do? The general business is not done, no CRM, no Internet Data management, no way, the only thing to do is to send text messages. This is not a push, such a simple thing.

Life service will be done in the end, 1. For businesses, to meet his 2 points of demand. 2. For consumers, I want to be rich enough and high quality, smart recommended options.

Everyone is playing chess, layout

Well, then the whole mobile Internet will affect people's lifestyles and habits throughout the future.

The mobile phone is the only tool that can be used 24 o'clock, and ultimately the tool will help people do a lot of things.

Shopping, booking, finding information, finding friends, traveling, working ... A lot.

So, either change your life, or life changes you.

Major giants, or grassroots are on the way to LBS+O2O, a prosperous ...

About LBS Application

The web version of the important content is rich, viscous high.

Mobile lbs is focused on precision, quality, simplicity

Do lbs products, not as a separate product to do, because it is only a basic service, a function, to do a good job in lbs products, only to put aside the lbs itself, as a product of a function of the implant. This is the key to a good lbs application.

The trend of app is not all-inclusive, but small and fine. Why not all-inclusive? Because the user is very lazy, I want to see the weather, I will order the weather app. I want to check the traffic, just click on the map app. I'm not going to go to an app and drill inside to find the weather and find a map.

So the product design must be to the point, such as search to solve the problem of information mismatch, demand and barriers high enough to make Baidu a high position.

"About Push" (this is what countless apps do)

Turn on the push function, based on the geographical location to launch the surrounding activities and concessions. This everyone knows, also put in the product.

However, the simple extensive push mode, has not been feasible, the user experience is not good.

If has the rich information, lets the user actively seek the information to be effective enhances the user to use frequency the method. The second is to accumulate data for intelligent push.

Cranky: "Life Merchant CRM management Platform Concept"

If we are living services information access platform, then the user through us to find life services, and smooth consumption, but also at any time to evaluate and share, you can also pay attention to their favorite shops, can accept the store's preferential information, like micro-letter and micro-blog. The enterprise can establish the enterprise Member system through Baidu and can manage CRM member information through us.

We can record and analyze the user's preferences and generate concepts similar to the "crowd oriented" target audience.

And this concept is not just based on cookies, but on every mobile phone, real person, the mobile phone number is much less than the limitations of marketing on cookies.

We know what users like, what their approximate level of consumption is, we are more likely to understand the need to complete the product to the stage of the cash.

The ultimate lbs life is actually: the simpler the surface, the smarter the inside. (later in the in-depth section of the next write)

(This article is purely a few days of my spare time to think, welcome to all kinds of thinking exchange, welcome to all kinds of experts tap ~)