le-Viewing box open today to buy more than 130,000

January 21 News, Le Video network announced today that Le Video box C1 officially open to buy. It is reported that, starting from 21st 10 o'clock in the morning, has successfully obtained the appointment of "fans" can be logged into the video TV official website (http://hd.letv.com/) to buy. As of 20th 22 o'clock in the evening appointment closed, there have been 131289 people to participate in the online booking, due to the limited number of 50,000 units, if "fans" in the purchase page 24 hours without payment, will be deemed to automatically give up the purchase qualification. Le-View TV will arrange shipments within 48 hours according to the order in which they are paid and first-served, based on their order of purchase. Le view box C1 is the world's first 1.5G dual-core 3D Cloud Video Intelligent set-top box, with 1G memory, Android 4.1 Intelligent operating system, LETVUI system based on large screen interactive experience, dolby Certification, support 1080P Super clear playback, Functions such as DLNA and airplay. Excellent product performance has also made it 2012 years of "the most popular top ten internet Products", "the best innovative products of the Year" and many other awards. Video box Reservation Super 130,000 people since the release of music, has been highly concerned about the outside world. The reporter from Baidu index "Le View box" inquires: The user's attention degree than 1 weeks ago Rose 118%, than 1 months ago Rose 100%, news media attention than 1 weeks ago Rose 200%, than 1 months ago Rose 100%. According to the global Flow statistics agency Alexa show, "Fans" forum (bbs.letv.com) has also been ranked in the video film, TV series channel, become a video per capita page browsing volume third channel. The continuing high degree of concern also makes it open for appointment, immediately appear hot phenomenon. January 15, Video box C1 officially open an appointment, the event only 6 hours, the number of bookings has reached 65678. As of January 20 22 o'clock in the evening, a total of 131289 people were booked. At the same time, Taobao also appeared to sell music video box C1 early purchase of qualified merchants, the price of 20-30 yuan, some recently has more than 20 sales records, its popularity can be seen. Yang said that the appointment and did not buy the "fans", the spring Festival after the video TV will launch a new program to open up "fans of old users," the way to give back and meet the group of fans of the support. Let the fans take home the family is understood, le view box C1 First Use "0+399 yuan" price strategy, that is, registered as a music network "fans" users, to 399 yuan to buy the market value of 989 yuan music video box C1 (including 499 hardware and annual cost 490 Yuan video TV version). As the Spring Festival will come, in order to allow the vast number of "fans" can bring home the family, each "fans" can now buy 2 products. Yang, a new senior vice president, said that because of the limited number of 50,000 units available for purchase, the "fans" who have already been booked are invited toLogin to purchase the page within 24 hours of payment if the extended period will be deemed to be eligible for purchase with other buyers. This activity only supports online payment method, the user can pay by Alipay and Tenpay two platforms, the music video TV will arrange the delivery within 48 hours according to the order of payment and purchase first-served rules. During the event, @ Le video TV official Weibo will hold a prize-winning event, "fans" share the success of the information through the microblogging, will have the opportunity to receive the value of music video tv 899-yuan High-definition camera, 299 yuan 2.4G Intelligent Remote Control and other prizes, as well as the 100 video box C1 lucky to avoid a single opportunity. " Fans enjoy the value of film and television resources are reported, Le Video network TV version is the core application of Le Vision set-top box products, but also one of the most important applications of smart TV market. The ordinary user buys the music network TV edition service fee 490 yuan/year, is almost the cost of service money, 0 yuan to obtain its own value of 499 yuan top box, and registered as a music network "fans" users can be 80 percent 399 yuan experience price to get "fans" version of C1, also includes one year service charge and the same configuration products. Users will be able to watch a wide range of free content and install them in the application market for the next year, even if they do not renew their fees. 490 yuan a year service charge is equivalent to now users only spend 1.3 yuan a day, you can watch 90,000 episodes TV series + 5,000 movies + 500 1080P film and television content + 500 hours 5.1 channels or 7.1 channels Dolby Film and television program + domestic and foreign top sports events + tens of thousands of hours animation content. If used for direct consumption of film and television products, can only buy 6 3D large film tickets, or 12 ordinary movie tickets, or 15 Blu-ray DVD, or 18 TV play DVD disc. Can Sniper "cottage" box still need time to test according to the data released by the China Electronic Commerce Association, the number of Chinese flat-screen TV households has reached 120 million by the end of 2011. Among them, the number of non-intelligent flat-panel TVs is about one billion. According to this estimate, the smart set-top box market will be a super billion market, the huge market attracts many it, the Internet, home appliances manufacturers into this field. However, the current market on the vast majority of set-top boxes, are not in line with the provisions of the "Cottage" box. But these Shanzhai set-top boxes are very popular, with industry estimates, the current domestic "shanzhai" box sales of up to more than 2 million units per year. Even so, "shanzhai" box is facing a very embarrassing situation, can only quietly do, not big, or face death. Industry analysis that the biggest advantage of the music box is compliance and genuine content. Compliance so that it does not have to like the "Cottage" box as quietly to do, to sell; "Shanzhai" box because of the inability to control the video provider, in the service stability and comprehensiveness, can not guarantee high-quality network video experience services. Once the copyright issue, the video site directly facing the risk of removing the content, which will directly lead to the user to buy the box "brick."In addition, depending on the unique "platform + content + terminal + Application" le-View ecological, music-viewing box can not rely on the hardware profit, through the content of fees, advertising revenue, application of the market into income and other 3 of other channels to continue to gain revenue. As a result, le view abandoned the traditional "big TV ads + Big store coverage + large-scale sales" of inefficient practices, jiangle as the Internet "EPR propaganda +sem Precision Promotion +SNS Social communication + Network video transmission + Network online sales" new marketing model. The "Cottage" box, which relies on its hardware to make money, faces the fate of being eliminated, and the case of bad coins in the box field will be completely changed.