Leading the new trend of science and technology business management embrace "big data"

The rapid change in technology has changed people's life and consumption patterns, but also to bring business management, decision-making, a new concept. In such a volatile environment, business leaders also have to ponder these grim questions: how to let companies in this changing environment to seek development? How can we discover the value of new trends?

New technology Opportunities

The development of information technology provides users with a new experience, but also for entrepreneurs to create a new business model of the imagination space. What new technologies are going to drive the development of the industry today? In the eyes of Kao, a professor of marketing at CEIBS, the technology development of mobile interconnection, Internet of things and green energy will promote the layout of new industrial structure.

"The development of technology makes the business model of some enterprises change, while some traditional channels, retail terminals are replaced by E-commerce, the direct result of E-commerce is package, which led to the logistics industry and the concept of the Internet of things, the future development and application of this will be more and more." Kao said in an interview with the first financial daily.

So how do you grasp the opportunities for these trends? "Business leaders first have to ask themselves what is the core value the company offers customers?" Only by figuring this out can we decide how to greet and embrace the new technology. "Kao points out.

The same is the mobile communications company, the core value of understanding as customers to provide mobile communications services or to meet customer communication needs are essential differences. Driven by the latter's core values, companies will find ways to bring better results to customers, easier and cheaper communication, which also determines the courage of companies to embrace new technologies in the advent of emerging mobile communications technologies such as micro-letters and rice chats, but simply by providing a mobile phone to meet the customer's need for communication will "tie them to death".

How to meet the new technology, enterprises must understand the value of what to bring to customers, but this is only the driving force for the company's innovation, how to innovate? Some "substantive" issues also need to be addressed.

People are afraid of change when they get used to doing things they know, and in a way they do. Do you embrace change and innovation with your current operating logic? or embrace it with a whole new logic? Such choices are highly challenging for companies.

"is also embracing E-commerce, Su Ning and gome logic is very different, the former gives Suning easy to buy independent decision-making rights, this is equivalent to doing a ' severed arm ' thing, and Gome is unable to its online, offline completely isolated, which also led to its online development slower. "Kao for example.

The new concept of management and decision

The new technology not only creates the business model for the enterprise, the new business logic brings the infinite reverie, the new technology development trend also brings the brand-new idea for the enterprise management, the decision-making.

4 billion mobile phones, 1 billion computers, every day people everywhere send data to servers around the world, which turns our society into a huge database. Why are data-driven decision methods, especially based on large data, so important to business executives?

Kao analysis: "Enterprises to make a solid decision, you need to understand the real market situation, so to do research, but the information in the research process may not be true, because people are consciously to answer the question." But unlike big data, they are real ' footprints ' that people do not realize are being supervised, and it would be useful if they could be mined to make decisions about the business. ”

Chinese companies are far from big data. "At this stage, Chinese companies are too low on data use, the data as a basis for decision-making in the Chinese enterprises are too few, even if there is very superficial, still too far." In order to make data a part of the decision-making process, Chinese enterprises provide a very good opportunity for the enterprise. "Kao suggested.

In addition, social media changed the original enterprise and consumer simple, one-way communication model, how the audience in the media consumption habits, media consumption structure of a huge change in the complex environment, accurate and firmly grasp the target customers of the enterprise? How to deal with the uncontrollable nature of social media is the challenge that enterprises have to meet.

(Responsible editor: Lu Guang)