Legal Electric Dealer Catch

Today's law firms are still in the hands of a handmade workshop, where lawyers are closed and conservative, and they cling to their turf to share, which is incompatible with the internet age. In this concept, a like the day Cat Mall, the same legal electricity business was born. However, at a time when the cost of integrating clients and lawyers ' resources is low, legal dealers also face problems that contradict existing regulations

Rule of Law weekend trainee reporter Liu Ziyang

Now online shopping has become a trend, basic necessities can be done through the network, with the advent of the network era, the legal profession also boarded the last bus e-commerce.

The lawyer electric business commonly say like "The cat", but the lawyer electricity dealer sells is the legal service, the professional lawyer's service like the commodity is displayed on the net, the customer may choose own authorized lawyer to carry on the legal consultation.

Lawyers have long been regarded as a very mysterious career, seemingly high income, lawyers, the emergence of electricity to make lawyers fees become civilian, so that customers know where every penny spent.

The orientation of the populace makes the lawyer electric business have the broad market space, in the foreign lawyer electricity quotient has formed the scale, but whether in China can be bigger and stronger is still unknown.

Scratch the itch of the consumer

June 2012, the Green Dog Net was established, this is the typical lawyer electric quotient mode.

Zhang Xinxin, founder of the Green Dog network, hopes to make cumbersome legal procedures simpler by using smarter services, making expensive legal services cheaper and becoming the legal "cat of the Day".

"There is a demand for this market," Zhang Xinxin said in a weekend interview with the rule of law. China has tens of millions of small and medium-sized Enterprises, the annual addition of millions, but they do not have more than 90% legal advisers, because they generally believe that legal services are expensive. ”

According to the report issued by the National Bureau of Statistics, China's legal services market has reached about 60 billion yuan, which is expected to reach 140 billion yuan by the end of the >2014 year.

"This is a huge demand, but lawyers generally do not value it, they are more concerned about the needs of large enterprises." "I've been a 7-year managing partner at a law firm, and I understand that even law firms like Dacheng and Zhang Xinxin have their own limitations, and they're too expensive to run," he said. ”

"I found that if we use the mobile Internet to carry out the lawyer service, it is not so high cost, and the future of the enterprise must be light assets." "Now the law firm is still in the hands of the workshop, the lawyers are closed and conservative, they stick to their own turf unwilling to share, which is incompatible with the internet age." "Price is the advantage, we offer the same service and the price is usually only 10% to 20% of the traditional law firm." "Zhang Xinxin says," The consulting fee of the famous lawyer is very high, it is easy to 35,000 yuan, and in our website only need 300 yuan to 500 yuan. We use a large number of customers to reverse the law firms and lawyers to make changes in the process of legal services. ”

"Just started when the development is not smooth, too specialized legal terminology makes the common people confused, later we try to the website design popular, such as" collection letter letter ", we design as" return money ", this change quickly has the effect. ”

Zhang Xinxin said: "We scratched the customer's" itch "point, for small and medium-sized enterprises and individuals more concerned about the issue, we have launched a number of columns, such as" I Want to Divorce "," I want to partner "," I Want to rent "and so on, the site is also on track. ”

Poke a sore spot in the law world

"The lawyer's income is absolutely ice-fire, 80% of the lawyers are cycling, 15% of the lawyers are driving BMW, the remaining 5% is to collect money." "Lu Jianheng, a partner at the Guangdong Shun Di law firm, told the Law weekend reporter," in China, lawyers earn 30% by ability, and 70% on relationships. ”

Zhang Xinxin found the business opportunities: "I know the bar around the annual income of tens of millions of yuan, and small lawyers tens of thousands of yuan a year or even lower, the gap is really too big." 80% of lawyers have a low income and a lot of unused resources. So I was thinking about how to get the lawyers in time to get the source of the case without the source. This is my original intention of starting the green dog net. ”

"The Green Dog Network has a lot of contract attorneys. In fairness, there are a few lawyers in China who have high levels of business but cannot find the source, and many of them have changed their income by joining the Green Dog network. Zhang Xinxin told the law weekend reporters.

"There was a lawyer in Shanghai for only one week, and we introduced him to two cases, and a perennial legal advisor, without charge." The lawyer only has to pay 1000 yuan margin, margin is to ensure the quality of service, two years later we will return the deposit. "Zhang Xinxin said.

"There is a widespread distrust between lawyers and clients, and what we have to do is to turn the distrust between the user and the lawyer into a user's trust in the Green Dog network." "Zhang Xinxin told the law weekend reporter," the user pays to the Green dog net, the green dog net according to the lawyer's mission progress, pays the fee to the lawyer. ”

"The average consumer doesn't trust a lawyer, mainly because they think the lawyer's work is out of sight," Zhang Xinxin says. We know both customers and lawyers, we have to do is to make the invisible lawyer service into a tangible, process, visualization, so that customers really see the work of lawyers. ”

"We build a platform between customers and lawyers to make a profit in a way that is divided into lawyers." "It is because of our reasonable Zhang Xinxin that we have attracted thousands of lawyers to join us," he said. ”

Resistance to Development

The legal electric business is obviously directed at the huge legal Service market, but whether can occupy a place in the future market competition, still need to observe.

The emergence of lawyers ' electric firms does not shake the foundations of traditional lawyers ' business, and prominent lawyers still sit at the top of the pyramid. With the increase of people's legal awareness, lawyers can indeed share a piece of the business, but the resources of large enterprises and high gold cases are still concentrated in the hands of a few people, a legal profession believes.

Lu Jianheng told the rule of Law weekend reporters: "I think the lawyer's electric business model will not have much impact on the entire industry, and now the small and medium-sized law firms still depend on the relationship to eat, in the two or three-line city this situation is particularly prominent." ”

Zhang Xinxin thinks, the resistance of the lawyer electric quotient development mainly lies in how expands the market, lets the small and medium-sized Enterprise quickly understand this website. Lawyers need to build their own brand, only to create their own brand can win the recognition of consumers.

This is doomed to the lawyer electricity business is not a short-term return of the industry, must "catch".

The brand creation, the service process consummation, all needs the lawyer electricity merchant invests the massive fund. However, once a lawyer has a large market share, the company will be able to get a huge return.

The rule of Law weekend reporter found that the actual operation of lawyers have a problem. According to the relevant provisions of the Ministry of Justice, the parties to accept legal services need to issue special invoices for legal services. And lawyers in the provision of litigation services, relying on the lawyers all over the country, such as the provision of legal services who to develop the ticket, there are problems involved in the complaint who, these issues have yet to be further clarified.

However, the Green Dog network tells the rule of law weekend reporters that they have found a solution to these problems, but it is inconvenient to disclose the business secrets involved.