Lei is a sentimental! Millet 4 on the launch, the internal letter

Yesterday, Millet released Millet mobile phone 4, millet bracelet and other new products. Today, Millet company chairman and CEO Lei sent an internal letter to all staff.

Lei in the letter said, now many people claim to learn millet, but mostly just imitate a certain aspect, millet rely on hardware platform, rely on the Internet value-added services to obtain profits business model so far is unique.

Lei at the same time in the letter stressed that do not have to replicate the model, Millet's real barrier lies in three: Dream and mission, sincerity and love, for the dream and mission of war.

The following is the full text of the internal letter:

Little Friends of Millet:

Yesterday, we released the Millet mobile phone 4, this is a milestone products, not only good performance, but also in the process, feel the success of beyond their own. Millet 4 process and feel, beyond imagination!

Zhongguancun in the beginning of a small company, who also did not think, the release of mobile phones, only in less than 3 years time, to kill into the top ranks of Chinese mobile phone brands. This is the miracle of millet creation! In the first half of this year alone, we sold 26.11 million handsets and our revenue reached 33 billion yuan. These amply show our strength and the advanced nature of the model.

How to go next? Many colleagues are puzzled. For example, the peers are studying millet, do we still have the advantage? For example, the company is big, the team is not good, how do we maintain entrepreneurial spirit? To answer these questions, we must thoroughly summarize the experience of entrepreneurship in the past four years.

In our establishment, we put forward the "software, hardware and Internet" triathlon model, adhere to three areas at the same time, emphasizing the combination of hardware and software and the Internet experience. We have continued to invest heavily in these three areas and have a certain leading edge. Now many people claim to learn millet, but most of them just imitate a certain aspect. We rely on the hardware platform, rely on the Internet value-added services to profit from the business model so far is unique, we have accumulated experience in the Internet development model and the user participation in the ecology is not a peer can catch up overnight.

However, there is no replicable model, where is the real barrier of millet?

Dream and Mission

We need to review the past: What kind of company is millet, we started for what?

We are determined to use the spirit of the Geek to do the ultimate product. Because of the geek spirit, we will be in the world full of curiosity and love, we will continue to pursue the ultimate, in order to ensure that users like to make products. Also because of the geek spirit, we gathered a large group of talented engineers and designers.

We want to use the Internet thinking to kill the middle of the industry, to kill all unreasonable profiteering. Whether it is the cost pricing strategy or the channel characteristics of the electric dealer direct marketing, Millet has been to enhance the efficiency of the industry, reduce the cost of purchasing customers.

Even, we look forward to making everyone in the world enjoy quality technology products from China. China's scientific and technological innovation to win the praise of the world, this is China's manufacturing, software industry, the Internet industry for decades to pursue the mission, has now fallen on our shoulders.

Our vision is to "let everyone enjoy the fun of technology". The joy and happiness of technology to share with more people, do happy delivery, this is our every Millet man's glory and dream.

Ii. Sincerity and Love

We all know that millet is a very "sick" company. In order to code a little bit better quality, for the user experience a little better, in order to product quality a little bit, we all do overtime, work more than 10 hours a day, or even overnight.

Why do you spell it so well?

Because each of us like this thing, we hope to make their own satisfaction with the product! Only their own satisfaction, to let the rice noodle satisfaction, have the opportunity to let the peer sincerely recognized! Because of love, we are fighting with ourselves every day, grinding every detail over and over again. The competitiveness of millet comes from love!

Research and development links we emphasize "extreme product attitude", manufacturing links we emphasize "real material", service links we emphasize "and users to make friends", pricing our pursuit of "hardware cost price", these are the key to the past success of Millet. In fact, is to maintain a sincere attitude!

Therefore, the real barrier and sustainable power of millet is sincere and love. Sincerity is not deceiving others. Love, devote and enjoy it all. Sincerity and love, we call it "true love".

From mediocrity to excellence can rely on talent and diligence, and from excellence to Excellence, "true love" is the key step. If there is no "true love", we can not survive the long journey in the future, cannot endure the loneliness of the entrepreneurial road. "True Love" is a mirror that can revelation its true heart. 4 years ago, a pot of millet, drink the beginning of "Millet Revolution", full of revolutionary romantic feelings. Originally founded Millet, it is because I like the mobile phone digital products, I would like to make everyone happy experience of the mobile phone, I want to be a staff and users are sincerely love the enterprise!

It is because of these, 8 old men, will start again, a business. True love, no fear, the doubts and dangers that go along the way will only be the medals we look back on.

True love is invincible!

Iii. Fighting for dreams and missions

The past achievements attributed to each millet, we work together to create a millet today! Also thanks to the Millet family, thank you for your understanding and support, only the brilliant millet!

But no matter how dazzling the report card, has passed, everything needs to start again.

We will strive for the ideals and mission, our dream in the world, our journey is the stars of the sea. Millet, not a person's small feelings, but a group of people's Glory and dreams, an era of opportunity and mission.

Yesterday, we have flashed their own banner, we have to put the banner into high hillock, let the world see our banner flying in the wind!

Thanks to this great era, it gives us the opportunity to display our talents and realize our dreams! It's good to be with you all together and experience this great time.

Lei

7/23/2014