Lei: Market size makes no sense to make money is kingly

Since 2004 the entire Chinese Internet world is shouting the arrival of the WEB2.0 era, almost crazy call the arrival of the Chinese Internet spring, but 3 years later, the general situation is still almost no real profitable expectations, all still in the exploration ... December 20, 2006, International famous business brand ebay and the domestic leading portal, wireless internet company Tom Online breakthrough cooperation, two companies to join hands to form a joint venture, for China's fast-growing e-commerce and mobile business market to enter a new phase to lay the foundation. However, the co-operation between the two, such as "a stone stirred the waves," caused by countless professionals to speculate and guess: ebay will completely abandon China's Consumer-to-consumer market? What is the future strategic deployment of ebay in the Chinese market? The debate over Consumer-to-consumer's final judgment on the success of this business model has never ceased ... Speed up to meet the needs of localization have to admit, since the entry of ebay to China's Internet development has been a little acclimatized: from the initial cautious joint venture to the next big investment, now back to the joint venture ——— to Chinese users lack of enough understanding, The swing of Taobao's free strategy, and so on, makes every appearance of ebay a rush for the industry, but it's a quickie, and ebay's performance in the Chinese market is far less impressive than its performance in the global market, especially in the US. How to reverse the situation in China's Internet market has become the first issue that ebay needs to solve, and Tom's successful breakthrough in cooperation, undoubtedly become its localization of an important entrance. "After looking at the local market, we found that it would be more successful in China if we worked with Tom Online," said Whitman, president and CEO of ebay. "Tom Online CEO Lei is more ambitious:" With the advantage of Tom in the wireless Internet competition in cooperation with ebay, I believe that the future use of television, radio, media channels to rely on the Internet, will be able to integrate more users to provide more access to the community. At the same time, the use of different, multi-media platform to attract more merchants to participate in ebay's E-commerce platform. "No surprise, the new trading platform will bring domestic buyers and sellers more online and mobile business opportunities." On the other hand, ebay's cross-border trading business has been able to work harder on ebay's ebay business. The Foreign Trade Development Bureau of Ministry of Commerce and the Academy of Social Sciences conducted joint SME Foreign Trade Service Demand survey shows: As of June 2006, I have reached 260,000 small and medium-sized enterprises with the right to operate import and export, but about 50% of the SMEs ' export and import performance is still zero. The lack of information channels and means is restricted by many aspects. As a result, ebay's decision to move is clear ——— not hesitate to focus strategically on Chinese SMEs and individual users who are eager to sell overseas. Compared to other competitors in the market, ebay's advantages in cross-border tradingis also obvious: relying on ebay in 38 countries in the world's sites and over 150 of the world's 233 million users, ebay will take advantage of E-commerce to play the most vividly; the other is to integrate PayPal, Skype to break the bottleneck in cross-border transactions, bridging the communication bridge, in addition, Ebay will also provide Chinese users with a collection of information, services and communities as one of the Cross-border trading portal, so that user information in the channels, payment methods and business development to obtain more comprehensive protection, to help them successfully on ebay business. Free strategy Flash profit is the kingly way. When the banner of free Consumer-to-consumer in all corners of China's market, I would like to ask: to determine whether a network trading platform suppliers to achieve the most fundamental criteria for success? Do you have a sentiment that doesn't translate into profit or focus on a specific area to keep growing and generate significant profits? "Market share does not mean the scale of profit, our philosophy is to be in a profitable market, to achieve a favorable market share, the current size of the market does not have much significance." The purpose of the company is not to preempt a market that has no business model, no profit model, to compete with rivals for market share, Lei said. The future of E-commerce in the field of war will become more and more fierce, ebay for the goal of profitability and continue to open up new strategic areas to achieve this goal, fully explained ebay's business development in China strong trend. In the longer term, the world does not have a "free" lunch, free only in the Chinese e-commerce market to block the mature process, ebay as a pioneer in E-commerce is also constantly seeking new profit growth, to explore a more reasonable profit model, while for their own in the Chinese market for sustainable development inject more power.