Lei: The most taboo for others to discredit my quality

2013, "fan economy", "internet thinking" is undoubtedly the hottest keyword in the Internet circle, and these two keywords are related to lei and his millet. Lei two years ago on the micro-blog said, "Entrepreneurship to become a big, must find can let the pig fly to the sky Typhoon Mouth" by countless grassroots entrepreneurs as the holy Word. However, is millet really millet militia, or through the strict flight training of the tyrants level regular Air Force? That's what Lei looks like. This year's Lei is the scenery Unlimited, not only millet valuation more than 10 billion U.S. dollars, sales reached 30 billion yuan, but also won the annual economic figures. Many people only three years into the long-term millet, as the internet entrepreneurship "cock silk reverse attack" the contemporary myth. Millet brought the "catfish effect", but also brought the industry to lei and millet "encirclement and suppression." "Cock Silk leader" of the name, Lei said "indifferent": "I do not lack, are 40 years old retired comrades, out of business is for unfinished dream." "About success:" We rely on Word-of-mouth "" in the small rice, we do not have high expectations, but also shielding all external pressure. Because I as an old comrade to start a business, the burden of thought is heavier, it is afraid to mess up not good-looking, so we in the early 1.5 is confidential. Reporter: Some people think that the success of millet, rely on the success of marketing, rather than perfect products? Lei: We early do Jinshan, is a pure research and development department, a few people are engineers, no marketing department, customer service phone is my answer, because the company does not love to answer. We were very successful in the early days, but we almost closed in 1996 because Microsoft came in. The reason for reflection, we early rely on "wine is not afraid alley deep", soon swept the country. But Microsoft has not only done well in its products, but has also done well in marketing. So we started learning marketing with Microsoft. Later I found that the energy spent on marketing, our focus on research and development is bound to weaken, so we do a lot of products, to tell the truth I think it is not good enough. At that time the big environment is not good, finally, we spent a lot of effort in marketing, but never really do it. In small meters, we do not have high expectations, but also shielding all external pressure. Because I as an old comrade to start a business, the burden of thought is heavier, it is afraid to mess up not good-looking, so we in the early 1.5 is confidential. In the beginning, we were just a pure research and development department. Reporter: You often mention seven words tactic, "focus, extreme, word-of-mouth, fast", how to understand? Lei: These four words are in fact no order, you think carefully, do not focus, speed is not fast, the change is not quick, there is no user reputation, not to achieve the ultimate, nor word-of-mouth, not focus on it is certainly not the ultimate, so they are such a relationship. Our ultimate goal is to form a reputation, not to achieve the ultimate no word of mouth, change the unpleasant also have no word-of-mouth, not focus also no word-of-mouth, Word-of-mouth is our core. Jinshan is more business, not a dry to the extreme, Word-of-mouth is not good, not enough Word-of-mouth hit ads, do not make money to do more products, a vicious circle. What are our problems? We used toThe cycle is, no word of mouth, sales is not big enough, the task is not finished, do more products, more products lead to a vicious circle, so millet is "to KPI" (Enterprise key performance indicators), to "Sales task", sell how much does not matter, it is best to sell 300,000 units, do not sell 30 million units, 300,000 is very good. About sales: It's no use doing a bunch of sales tasks! Some people say that millet rely on marketing, engage in "hunger sales", to this view, Lei surprisingly said: Millet early even no sales team, now there is no sales task. Reporter: But I see your company door came in also set a sales number of statistics, you still pay attention to sales? Lei: Well, well, there's also a philosophy called "Everything is User centric", and everything else is on the line. That is, how much money to make, how many machines to sell, how big the turnover is like flowing, do not think, do not think of the results, to the process, I put the process to the extreme, sales will have, the nature of advertising, we will naturally high bonuses, we do not make a pile of inexplicable tasks, useless. Reporter: You and Mingzhu bet, within five years sales can exceed Gree? Gree is now about 120 billion yuan annual sales ah. Lei: I bet a dollar with Mingzhu is joking, because a money you can afford I can afford, we lose a face, and we do not compete. If five years, Gree does not transform the Internet, they lose to millet almost no suspense. About yourself: "The Fire of Silicon Valley" changed my life "I am 40 years old, not bad money after starting a business, nothing." Shielding all the effects of the perimeter, in the early 1.5, no one knows what I'm doing. Reporter: What is your original intention of making millet mobile phone? Lei: I am 40 years old, not bad money after entrepreneurship, nothing for, shielding all the impact of the periphery, in the early 1.5, no one knows what I'm doing. First of all, I'm not for money. Name? Do you have? Yes, but it's okay. The top 1.5, we do not accept any interview, is now a lot of activities are forced to participate. Journalist: Do you accept that you are an angry youth? Lei: I don't admit it. It is certainly not easy to do business, but since we decided to do business, encountered difficulties in these psychological preparations we must have. I have been doing this for 20 years, and I don't think many problems can be solved, but someone has to solve them. Journalist: What is your happy thing? Lei: What I'm doing right now is what I like. Reporter: Now there is a saying, is that you 40 years old, already completely carefree state to do so depressed things, it is because with your era of it elites have been in the river, you are, but also need to have one thing to prove that they are not worse than others, only better than them, you agree with this statement? Lei: I think I have retired, I have retired three years talent millet, so I think these things are not important to me. I don't even have a KPI, what kind of determination does it take? In my freshman year, I had a dream to run a world-class enterprise and waitWhen I retire, do I feel like my life is over? Certainly not reconciled to it, feel or want to achieve their ideals, and then do something. Journalist: Do you think you still have energy to play? Lei: I feel that my goal has not been achieved, when I borrowed a "fire of Silicon Valley" in the Wuhan University Library, changed my life. So I do millet, today is to realize my dream. Journalist: Is that actually proving yourself? Lei: I think it's two different things to realize your dreams and prove yourself. Dry enterprise has so many risks, there are bad market competition environment, there are fakes, there are a variety of problems, with my business experience I think these will exist, so lost to us also nothing, we did not succeed first think how to lose. About the future: This is the last time to start a business. Today's success is what we foresee, but today's speed and time are not foreseen. Reporter: If millet loses, will you still venture again? Lei: No, this is the last time, lose will forget. Because I have tried, in my 40 years old, the prime of the energetic, have all the social resources when the time to try, if lost, that even, I quit. So we in the founder of the time to say very clearly, together for four years, if you can not get up within four years, then withdrew.