Lei: The popularity of 3G networks is far from enough

Abstract: Millet Chairman Lei (Sina Science and technology map) according to the Voice of China, "news in the vertical and horizontal" report, in Apple, Samsung mobile phones occupy the majority of the smart phone, the domestic millet mobile phone emergence, especially conspicuous. 1 million is the millet company announced early this year sales

Millet Chairman Lei (Sina Science and technology with map)

According to the voice of China's "news in the vertical and horizontal" report, in Apple, Samsung mobile phones occupy the majority of the smart phone, the domestic millet mobile phone, especially conspicuous. 1 million is the millet company announced earlier this year sales, the first is "China quality Miles" just released the mobile phone products complaints ranking data. Quality problems with the rise of sales companion line, and troubled millet.

Despite the criticism, but the new movement of millet is frequent, "millet box" two days ago began to accept the reservation, and will be open next Tuesday (19th) to buy.

Crazy sell goods but encounter lack of after-sales service and repair high embarrassment, millet how to deal with consumer questioning? Not only sell mobile phones, but also sell TV boxes, even the production of millet brand canvas shoes, what is the other species of millet to do? Smart phone "Battlefield" the smoke, the market ups and downs how to interpret? NPC deputies, Millet CEO, Jinshan Software chairman Lei received a reporter's interview.

Millet this menacing, not only have mobile phones on sale, as well as the new set-top box release. However, this year is expected to sell 15 million mobile phones of millet, the tone of the big Word-of-mouth is not good: the user of the quality of millet products and after-sales service has been the question has been heard; China's quality Wanli line is sharply pointed out that millet use "hunger marketing" model, the intention to reduce production, manufacturing demand " Faced with a variety of negative feedback, is in Beijing as the NPC representative of the two sessions of the LEI still smiling face.

Lei: Every company hair products are brought with the millet than, especially in the domestic counterparts, this is the honor of millet. I hope that by the rise of millet, can drive domestic high-end mobile phone common progress, this is a good thing.

Lei slightly official answer seems to downplay, but can not hide the helplessness. Applause and controversy grew up in the millet, look forward to the user's tolerance and understanding, but also has been eager to get out of the Internet mobile phone's new model.

No store, no market promotion, only through the network sales, do not take the ordinary way of millet, two years sales from 0 to 15 million units, such a growth trajectory so that Lei also some did not think. Today, Millet is still in stones, and lei that this stone is the consumer's preference.

Lei: We even sell millet shoes, we all think we are a bit of a mess. Our main sales users like things, our model is different from others, we are open electric Business company.

However, unique and can not solve all the problems for millet, the reality let Lei have to clear the train of thought as soon as possible.

Lei: Apple Samsung is selling hardware to make money, we have no money for mobile phone hardware expectations, our mentality is to rely on the initial cost price to price, and then rely on derivative services to make money.

Aside from Apple Samsung does not say that the unprecedented domestic smartphone "campaign" has been launched in the last year, in addition to the existing brands, Shanda, Tencent, Alibaba, NetEase, Baidu and other internet giants have joined. Lei, who is in the "Battle of the War", realizes that the layout of the market is just beginning.

Lei: There may be a variety of brands in the early days, the warlords are independent, 3-5 years later will be like a PC, highly concentrated.

However, since the second half of last year, the domestic smartphone development is experiencing all sorts of pains-aliyun mobile phone release accidentally canceled, 360 was abandoned by Huawei, Millet again trapped "renovation door" and so on. Internet companies do mobile phones in the marketing level of the momentum, can not conceal their own "internal strength" problem. Lei that one of the best medicine for alleviating this pain is the user experience.

Lei: The popularity of 3G networks is far from enough, and immediately 4G, LTE to start. The first to be promoted is bandwidth, and the second is to reduce the price on the premise of ensuring experience. But the key is how the hundreds of-dollar smartphone can guarantee the experience, if the speed is slow, the configuration is very low, many commonly used mobile Internet applications can not bring up.

Under the strong pressure, Lei said, domestic enterprises should work together to compete with Apple and Samsung.

Lei: Apple is strong in hardware experience, Samsung strong in the whole industry chain of hardware. Domestic counterparts in fact or each has its own advantages: in the manufacture of popular consumer goods, how to do low prices, domestic manufacturers have advantages. Of course, if you want to compete with Apple and Samsung in the user experience and the overall experience, you have to work together.