Lei's latest speech at the recent annual meeting of Chinese entrepreneurs

This article extracts from Millet Technology CEO Lei at the recent Chinese entrepreneur annual meeting of the latest speech, in the speech, Lei focused on his own as an Internet entrepreneurship veteran, in the Internet entrepreneurship, some of the experience of his own creation of the Millet model to do a high summary of the 5 points, and to the case of millet decomposition of his proposed " Focus, Ultimate, Word-of-mouth, fast "Internet methodology.

Lei the success of Millet to find a typhoon mouth, comply with the trend of the rise of Android, that the most important business experience is to see the trend and immediately to do. He summed up the millet model to 5 points: 1, the use of Internet thinking to do hardware, 2, to do a high user experience of the product-Internet mobile phone; 3, we do high-performance, high-quality hardware, 4, is the cost of retail, cheap, 5, to do high-quality things, sell enough cheap.

In the interactive part of the speech, in response to the audience questions, Lei Millet as a case, detailed decomposition of his famous "Focus, Ultimate, Word-of-mouth, fast" internet entrepreneurship seven-word methodology. This speech to understand Lei as Millet CEO's strategic thinking is a good text, send the speech to focus refining the following:

To be a pig in the mouth of a typhoon

The Internet is the elite platform, mobile Internet is the grassroots platform, such as students, soldiers, migrant workers, is such a crowd in the use of mobile Internet. So, this wave is a big factor, because grassroots people want to use mobile phones to contact the world. When I understood the need, I cast a series of money to the company, and in 07 I voted for a very important mobile internet company, which was UCWeb, and I became the most active investor in the mobile internet. That's how I got into the mobile internet industry.

What is the most important experience in this process? When you see a big trend, be sure to do it right away. I've seen a lot of trends before, like mobile Internet, how can I not see it? Because in 1995, 1996 we Jinshan already is the biggest BBS website, I am also the engineer, every day on-line. This trend is irreversible and the problem is that we did not do it in time.

Do not know how to learn from others at once

The most important thing I do in the mobile Internet is to do it right away and not learn from others. Having done this, I entered the mobile internet industry, and in the following two events occurred.

The first big thing is that the iphone was released in January 2007 and listed in July 2007. I think the iphone is a revolutionary product that overturns all of our definitions of smartphones. Smartphones were available before the iphone was released, but after the iphone was released, it was assumed that smartphones were the same as the iphone. The iphone has at least redefined the smartphone. So after the iphone was released, I bought twenty or thirty iphones and sent one for my friends. I used the iphone more painful, first, no Chinese input method, second, it can not send Chinese text messages, so we all began to learn English, there is a more painful is that it did not forward, so we can not forward the jokes, we later said we do not forward the jokes.

So, the shock of the iphone to me was enormous, and I felt a new era coming. Because I am doing mobile internet, so, when such a big enterprise start, give me the impact is very big.

The second thing gave me a bigger shock. Android was launched in September 2008, the first step of the October 2008 Android phone release, is HTC's G1, I bought in Hong Kong at that time, after using, I feel a new era began. The iphone is really good, a bit like 30 years ago McKinsey, in the market has a very high platform, have a good reputation, but finally in the PC era, in the PC era, the PC won. I think today's apple may be a repeat of the history of Android 30 years ago. In other words, when I saw Android at first glance, I knew a huge opportunity had begun, and the world would eventually belong to Android. Like today, we do not doubt this conclusion.

So, in October 08 I used to finish G1 's first feeling that I was going to make an Android phone.

5 points Summary of millet pattern

Why use Internet to make Android phone? I have been looking for a lot of peer communication, but I think we are far away from the concept and understand very well. So, under such a pressure, it is difficult to change a person's concept, that is, you have to use the Internet to do the Android phone. So by the end of 09, at the beginning of 2010, when I was 40 years old, I was wondering if I could try again. Because in the Internet industry few 40-year-old entrepreneurial, anyway, I am very stressed, the most important pressure is face problem. Everyone is often hailed as an entrepreneurial mentor, if the mentor screwed up will be more face. So, I really hate the title of "entrepreneurial mentor", and then I think to myself, can I overcome this mental handicap? Then I choose the path is extremely low-key, many people say millet is hype, I said this is nonsense, we really first exposure has been to July 2011, the product has been all done. So, at the beginning of time we were very secretive in advancing. After two years, 30 billion this year, I believe that the results of the next year will certainly be over 50 billion, I think there is a 99% certainty.

You may ask why? What is Internet mode? When I shared it with you at a meeting in Chengdu two weeks ago, I said that to make it easier for everyone to understand, I summed up the millet model to five points, and the five dots were very simple five points.

I said the first point is to use the Internet thinking to do hardware. What does it mean to use Internet thinking to do hardware? In fact, the Internet thinking contains a lot of content, the most important content is how to get millions of people with you through the Internet to do, I said, especially like our party's mass line, to adhere to from the masses, to the masses, believe that the masses, rely on the masses. In fact this is a bit like more than 10 years ago NetEase's advertising, called the power of the net gathers people. I think this problem to think through, in fact, is how to launch enough people through the Internet to help you put together a lot of ideas, to help you promote, together to do, I think this is the 1th most important, is the internet thinking.

The 2nd is to do this kind of internet phone, in fact, it is a highly user-focused product experience. We have done a lot of work in the user experience, iterative development, in fact, the Android middle and upper layer has all rewritten, the perfect degree is very high, many people say, you this is not the operating system, why don't you leave Android to do one yourself, I feel like leaving Android to do one myself, It sounds beautiful and technically difficult, but its ecosystem is extremely difficult to build, and the operating system you leave Android will not survive. The best ecosystem on the phone today is the pressure on the iphone, IOS and Android,windowsphone, and don't talk about other systems. So we customized our system based on Android depth.

Third, we have done high-performance, high-quality hardware. Some people may say that you have nothing, millet really is a two or three years of company, but I want to share with you, in millet before someone used the most top suppliers, the most expensive or the best components, the use of the best factory manufacturing, at least in the domestic products in the past no one has done so. We buy the world's most expensive, fastest CPU, with the most expensive production lines, with the most expensive screen. Before our domestic is famous for cheap, with relatively cheap materials, relatively cheap suppliers, to do relatively cheap products. I think Millet is the first clear-cut company to do the best products.

Four, is the cost plus retail, the price is super cheap. Perhaps at this point, people feel very strange, how can you do so cheap? In fact, there is no know-how, we use the electric business model, all direct sales, no channels, no market costs, no sales costs, is so we have done very often. Millet in fact so simple, is to use the Internet way to do a high-quality hardware and software products, through E-commerce, cost and direct sales.

This month we have released a gadget that is mobile power, mobile power is a technology is not high, but everyone needs. So, then we designed a mobile power, that is, with LG, Samsung's best telecommunications, with Apple's process is the same, so a product, 10400 Ma Battery, finally we sell 69 yuan. Everyone was stunned, I said our goal is to do high-quality things, sell cheap enough. This is the pattern of millet.

Interactive Q&a Link:

Internet entrepreneurship must learn to offset competition

Question: Rei Hello, I take the millet is the earliest millet, Huawei sent the first batch of millet mobile phone. Just now this friend asked the hardware, I would like to ask about the software, now Millet has so many users, similar to the micro-letter, social application of millet is how to layout? Thank you!

Lei: I think the rice chat is indeed in the domestic enterprises inside the first to enter the field of mobile phone social, of course, we know 6 months after we hit the iron plate, this is the development process. But, in return, I find it difficult to defeat micro-letters in front of the battlefield, almost impossible. In the course of the Internet, we summed up a sentence, in the 90 's when Yahoo is at its zenith, the world's people are copying the portal, copying Yahoo. However, the defeat of Yahoo is not the second Yahoo, is Google. In Google's heyday, Google may be shaken by Facebook. So, in the Internet competition mode inside, you must dislocation, you want to frontal assault in fact very difficult. So, we often say you want to have innovative ideas, you want to subvert, if you do not subvert, want to beat others, such as Microsoft want to beat Google, I think no matter how much resources to invest, it is difficult.

Seven-word methodology-focus, Ultimate, Word-of-mouth, fast

Question: Rei Hello! I am the winner of the future star of 2002 years, you are 40 years old two times, I think 50 years old, my problem is actually talking about entrepreneurship today is the Internet, I am doing the traditional industry, do the environment, do water, such as people concerned about today's "haze", today's drinking water security, My idea I developed this product is actually with you looking for "Typhoon mouth" this similar, a traditional purification system with the Internet to combine measures to bring this clean new technology to millions of households?

Lei: I also think about the internet for so many years, I feel that the Internet is not only a technical means, I think the internet is more a methodology, or a thought. If you do it by Internet thinking, you can do anything. This kind of internet thought is a multiplier, in order to understand the Internet thought summed up into seven words, is focused, extreme, word-of-mouth, fast, this is the Internet. You don't have to do the Internet, but you must have Internet ideas. When I said that Millet is an internet company, people say you are not a manufacturing company? But we really are not manufacturing, because we do not do anything, manufacturing is outsourced. Some people say you are a mobile phone company, I am a mobile phone company, but I am using Internet thinking to do mobile phones, Internet thinking is focused, you can do very few things. When it comes to concentration, I give an example, and I say when I decide to do TV, I see, each television factory every year 100 models of television, I said I do 47 inches, I see, we have 47-inch counterparts have 4, 5 models, I said that the name of this model is very long, the number plus English, can not remember, I don't know what the difference is. My idea is to make a TV, only to face the young people. Because only when you focus, you have a chance to do things well. I said more clearly, for example, I made two mobile phones today, I can use at least every day, what problems I must know more than the user, if I made 50 mobile phones, I have no use, how can I trust to sell it? This is very straightforward. If you do 50 mobile phones, 100 mobile phones, you have the opportunity to use? You don't have a chance, you say your product is good, how do you know. I know at least every day my mobile phone in the end what the problem, what are the advantages, what are the shortcomings I know better than all my peers to understand their own products, because we have fewer products. When it comes to focus, it's simply that when you focus all your thoughts on one model and one product, the competition is strong, which is pressure.

The second is the ultimate, the limit of what you can do to your ability. For example, I made a red rice, set a 799, people think we make trouble. In fact, this is what we do this cost price, anyway, in the early days I did not earn money, is the cost of price, this is what? So, as soon as I come up to the limit of my ability.

The third is Word-of-mouth. We are extremely concerned about the user after the word of mouth, emphasizing word-of-mouth we basically do not advertise, now just learn to advertise, originally we do not advertise, do not advertise the core is only do not advertise you know your product reputation is good, because sometimes the product is not good, rely on advertising to smash, many products in China are doing so, I don't think it's healthy. If you don't advertise, you might be better able to test your product's reputation.

The fourth is to reflect quickly, that is, fast action. So, this is what we often talk about the internet thought of the seven words, I think we understand this seven words, in fact, do all walks of life are very rewarding, you do not understand the business, I firmly believe that these seven words can be used, thank you!