Len Lei founder: Community Electric War law

Sha Chunli Blood Network to do the success of the electric dealer is relying on the military community to collect high viscosity users, if you create a smooth brand, intentionally or unintentionally, Len Lei grabbed the vertical power of another magic weapon: product bargaining power in the past few years, the net founder of the Len Lei by the media described as a juvenile genius appearance: 16-Year-old walked Tsinghua, founder of the Military network of Blood, 20-Year-old Shuoboliandu to read, half-way out of business.　　Today, the blood net is the top ten independent military websites in China, and the iron and blood military line has become China's largest E-commerce website. On the afternoon of September 13, at the 2012 China Internet Conference, Len Lei expounded his plans for the future. "Having done 11 years of website, 4 years of electrical business, now feel I have to enter the manufacturing industry." "He paused, slowing down," although some people say that the manufacturing of water is too deep, and the iron and blood by proxy foreign military brand is good, but to change the backwardness of Chinese military supplies, beyond the foreign military clothing brand, this is more important to me.　　"There was a loud applause under the stage. At the end of 2011, after the agent of forty or fifty imported military brands, the blood net decided to create brand Longya (Dragon Tooth), committed to build China's first tactical equipment brand.　　According to Len Lei, this is a small step in his return to the ideal. Dropped out of business to take the elevator to the Haiding District Danleng Street in the 17 floor of Chuang Fu Mansion, the oncoming is the character of the Blood Army entity shop. The most famous M65 windbreaker is among the dazzling goods. Operation Department, marketing department, Game department, Electric Business Department ...　　Blood net on this floor, more than 200 employees to the computer hammering. Wei is the vice president of the network operation, 7 years ago, he was only one of many military fans of the forum, because of hobbies, he was here to find a job. He was a little surprised to see Len Lei for the first time. "Always feel ‘ River tears ’ should be a more than 30-year-old middle-aged, how can so young."　　"Jiang Tears" is Len Lei in the blood net ID, often visit the blood of the Forum people know he is the eldest son of the net, then he was only 20 years old. Len Lei push door come in, physiognomy and seven years ago almost same, dark green military shirt, a pair of black frame glasses, white doll face, unconsciously wrinkled nose. Looking at the red brochure of the blood net, I joked, "There is a saying that once a business starts printing this more exquisite booklet, it means it's going to be a goner." "No wonder Zhao Yuhao, vice president of marketing, says there has been a lot of change over the years Len Lei. "Not very talkative before, of course, now is not particularly talkative, but has been able to communicate with people very well." "Iron Net founder Len Lei: Community Electric War Law" this stuffy and cool and persistent young genius, from childhood worship Edison, hope to be a scientist to change the world through innovation. After that, he became obsessed with the military and imagined himself capable of making rocket cannons. Walk to Tsinghua University, learning materials, the original will he pushed towards the dream of a little nearer.　　Can drop out of school, completely annihilated the dream of scientists. Back to 2001, 16-Year-old Len Lei FirstHua Yuan, living in the 12th building 509 room six people dormitory.　　The computer has not appeared in this ordinary dormitory, he can only go to the computer room to do his web page, he wants to "Typhoon tonight Landing" and other rage military novel integration in their own web page, when the search engine is far less developed, military enthusiasts want to struggle to find the fragmented chapters of the novel. Once published, this web page, called "virtual military", attracts a large number of users, reaching hundreds of viewers the next day. Len Lei is very excited. He renamed the "virtual military" as the "blood Military network." For a long time, the same dormitory people gradually know, this small their two-year-old boy is doing a military website, and very fire.　　The same floor of the law school students Ouyang joined the site, Len Lei end of the Commander Day. April 2004, two people gather more than 100,000 yuan, registered the iron and blood technology company. But with three months to go, they are facing a choice to graduate. Len Lei was walked Tsinghua Shuo Shuoboliandu Read, Ouyang decided to operate the blood net full-time. Broadband and server costs are growing, the site has no revenue, the days are tight. Two people in the vicinity of the school rented 9 square meters of rooms, a single bed, put two small computer tables and chairs, the room is full. "When I go to bed at night, I have to move my chair to my seat, make a place, and I have a place to sleep," he said.　　"Not Xu not disease, Len Lei like telling someone else's story." At that time, the iron net has been famous, is one of China's most well-known military website.　　A real estate business of the blood net Netizen saw two founder's embarrassed appearance, startled, immediately donated 10,000 yuan. After that, it was a 1 million investment. For Len Lei and Ouyang, this is a huge sum of money. "At that time, Beijing's room is only 34,100 square meters, 1 million can buy two sets of 100 square meters of the house, now estimated to be tens of millions." "Recruit, rent a large area of office, Len Lei thought, everything will be smooth." In fact, he has attempted to commercialize the net since 2004, when he was officially registered. But whether it is paid to read, or advertising, the results are not satisfactory. In less than two years, 1 million has burned almost.　　The most difficult time, the company's account, only 100,000 yuan left to deposit. On the one hand is the parents for many years to cultivate his expectations of becoming a scientist, the other is spent his five years of blood net, and millions of of registered users.　　Len Lei face a choice: drop out of the full operation of the blood net, or simply turn off it, honest do scientific research. "Along the way, one thing has not changed, that is, the popularity of the network has been rising." I'm just confused, so high popularity, so many users, why not profit? It's only possible that I didn't find a good way. I have this confidence.　　"he said.　　January 1, 2006, Len Lei as CEO in the Office of the Iron and blood technology company. Breakthrough Electric Business March 2006, the university just graduated from the Zhao Yuhao people introduced to the blood net interview. At that time, the blood net is located in the long world mansion more than 100 square meters office area, in sporadic sat two or three people, Zhao Yuhao was assigned toA huge office, advertising work, the new workplace muttered, it's strange how the company is so deserted.　　Early in her big six months to Wei, had watched the office area of the computer screen a piece of dark down, some people take the initiative to resign, some people were laid off, up to 30 a few people's company, only 12 people left. Desperate, just from Tsinghua University dropped out of the Len Lei looked at the iron and Blood Forum on the military discussion, wondering whether through proxy foreign military to make some money. He spent a day to more than 20 foreign military brand manufacturers write e-mail: Hello, we are China's largest military web site, there are many users, hope to be able to agent your products, sales in mainland China ... Most of the letters have been ignored.　　Occasionally, someone replied that there are already agents in China, who can be contacted, or directly refused: their goods are sold only to Americans. A few days later, when received the U.S. Alpha Military brand reply said willing to cooperate, Len Lei quite unexpectedly. He brushed his credit card and paid more than 10,000 dollars to buy 17 pieces of M65 field windbreaker. M65 is the standard equipment for the United States garrison, for those who are obsessed with the military, M65 is a sign, in the film "The First Drop of blood" Stallone is wearing a green M65, Chinese director Zhang Yimou, Japanese actor Takakura are its fans.　　In the blood of the forum a lot of people buy this windbreaker, second-hand trading is very active. Did a market research, Len Lei aimed at the windbreaker.　　In the ocean EMS package did not arrive before, Len Lei heart of the Abacus is: sell a clothes every day, a sell 1000 dollars, one months can sell 30,000, a year also good hundreds of thousands of, or good. Len Lei underestimated the popularity of M65: M65 field windbreaker in the blood line online, the same day sold 11 pieces. He went through the abacus again this day. "If we follow this trend, we can sell clothes for millions of a year."　　"The thought of this, the normally calm and quiet big boy almost jumped with joy." Len Lei understand, for has been founded for 6 years, has been unable to find a suitable profit model of the iron Net, the electricity quotient is he stumbled only discovered Newland.　　At the end of 2007, the military-iron and blood military line was formally established. In the memory of Zhao Yuhao and Wei, from that point on, the office slowly began to get more people up, the computer screen lit up and the office area even bigger than before. 2011, the net profit has exceeded 10 million, the annual sales of 100 million, while the blood and blood military line revenue accounts for more than 70% of the total net revenue.　　In addition to the official website also covers other online shopping platform, and in the country 6 cities have laid the physical store.　　Self-creation brand sits opposite me Len Lei, very frankly, he feels more and more to do now the work does not have the technical content. "Those who do the internet, they really have the technical reserves, the technical threshold, competitive, that is called innovation, can change China a little more." Perhaps is suppress this strength, perhaps is the forum Netizen's movement, Len Lei decided to do some "the real valuable thing"-creates the brand.　　He cocked up his thigh, show me the pin of the Dragon card trousers, carefully explain the layout of stitch, the degree of density, by the way popularize knowledge, where the cotton quality is good, fiber elasticity is big.　　As a result of the site and "Go Away" Len Lei began to move closer to the original dream. "Powerless" is his evaluation of China's manufacturing industry. He for the Dragon Tooth brand to find the top suppliers and processing enterprises, can find to find, are from Europe, Japan and South Korea or Taiwan enterprises. "I have also met a very good boss in China, but the technical reserves are far from satisfactory." "Fabric, accessories, zippers, buttons, Len Lei require the head of the Dragon Tooth direct procurement of raw materials, sent to the processing plant, without intermediaries." The factory also only provides the production line, the Dragon Tooth person is responsible for the instruction craft.　　Finally, the finished product will be fully seized by the dragon tooth. The cost of the process is much higher than in the traditional apparel industry, Len Lei using an Apple phone for example, a company that is not a mobile phone, why can it make the world's best mobile phone? "It's hard to make a spontaneous change in traditional clothing, but it's a very innovative way for our internet-born people to enter the manufacturing industry," he said.　　"Because Seiko agents, affordable, size and more in line with the Asian figure," Dragon Teeth "launched the first tactical trousers goods, on the creation of a monthly sales of 3,000 records. There is no doubt that 10 million of the users of the net are the potential consumers of dragon teeth. Len Lei in front of me to calculate, "if 10% of the user into the Dragon tooth buyers, that is 1 million people, and they experience can become the Dragon tooth brand of the disseminator, affect the surrounding relatives and friends, this is a very ideal marketing way."　　"Iron NET to do the success of the electric dealer is relying on the military community to collect high viscosity users, if the brand all the way smoothly, intentionally or unintentionally, Len Lei grabbed the vertical electric dealer Another magic weapon: the right to negotiate products." Interview is about to end, chatting with Len Lei a few Diaoyu Island incident, one side of the public relations of the little girl quietly asked me, this can not write. "We just provide a platform to allow another sound to exist." Wei a little helpless, but not ready to refute. The good-natured Fat Man was Len Lei's contemporaries, and I asked him how he thought about the Diaoyu Islands.　　He smiled and determined: the Diaoyu Island is Chinese, this is the bottom line. Len Lei clearly does not shy from these. A few days later, at the Internet conference, he said: "Nine years ago, there were seven warriors on the Diaoyu Island, I was boiling blood, in our forum also produced a lot of discussion." We can clearly feel that China's military capabilities are still a certain distance from the world's advanced level. Iron and blood do not have the ability to do the missile, and do not have the ability to do the aircraft, but I can do a good job, the military boots, in these simple areas more than the United States, more than Germany. His expression was more serious than usual.