Lenovo COO Lanci: Lenovo's profit margins and market share have been widening

Absrtact: Mr. Lanci, President of the current COO and EMEA region (Europe/Middle East/Africa), has been interviewed to share with the Chinese media Lenovo's experience and future strategy in PC and operation. It is understood that Lenovo's PC in the EMEA region accounted for the market rate has reached 1

Lenovo's current president of COO and EMEA (Europe/Middle East/Africa), Mr. Lanci, has been interviewed to share with the Chinese media Lenovo's experience and future strategy in PCs and operations. Lenovo's PC has reached 15.3% per cent in the EMEA region, and the city has risen from fifth place to second place, while Lenovo's profit margins have grown.

Slower PC growth doesn't mean there's no chance

The slowdown in the PC market has been a market trend in recent years, but Lenovo's share of the global PC market has continued to grow, Lanci said, with a PC market of about $180 billion trillion and market capacity not a problem. At the same time, "Samsung no longer expands the size of the PC, Sony doesn't know what to do with the PC business, the Taiwanese don't know what to do with the PC" – competitors are in the middle of the uncertainty, and Lenovo is still a big opportunity to continue the PC business.

Lenovo's profit margins and market share have been widening

Lenovo's global consumer and business markets are the city's number one PC brands, and Lenovo has maintained a good market share in several major markets, while margins are widening. This is thanks to Lenovo's excellent inventory cycle control, the current stock cycle to Lenovo only 4-5 weeks (last December data), and Lenovo's understanding of user needs based on continuous innovation, which is also the advantage of Lenovo.

Expectations for future PC products: Understanding demand stability and change

Windows will be able to integrate mobile and desktop versions of the next generation of products, and Google has launched a similar netbook-like version of Chrome OS with PC makers, which means PC products are unlikely to remain unchanged for long. Lanci said that the evolution of PC devices is long-term, consumer demand for PCs has changed, Lenovo only needs for different characteristics and performance needs to follow up in a timely manner.

In addition, Lanci was asked how to choose on the path of personal choice, Lanci said that the business area used in the business language is consistent, not with the cultural background, need to do is to understand cultural differences and respect them. That's why Lanci come to Lenovo from Acer.

Finally, Lanci also reiterated that for Lenovo, the current sitting on the PC market is not a problem, and Lenovo should not be satisfied with the market first position, the potential of the PC market is unlimited, Lenovo also needs constant innovation and continuous development. This view is in line with CEO Yang.