Lenovo VC1000 million investment in young animal digital technology

Young animal digital technology in the exhibition booth by the public hot hold recently, the reporter learned that Lenovo investment for the optimistic Shenzhen company project, investment 1.5 million U.S. dollars, and more than 10 million yuan. The project is the newly established online trading market in the second half of last year-the Shenzhen Young Animal Digital Technology (www.cubcn.com), where people can customize their own preferences with a mug, T-shirt, pillow, hat, crystal, or almanac that is printed with personal photos. Investment background not long ago, Lenovo Investment executive director Erhai said publicly: "In the near future, we focus on the Internet and wireless new applications, including vertical network, wireless and health integration, etc. (project)." "On the vertical network," says the MBA manual (author Paul A. Argenti), the vertical type refers to a distribution channel in which producers, wholesalers, and retailers are viewed as a single system. If your E-commerce site is the whole and a product of different manufacturers, wholesalers, retailers business behavior, is directly facing the customer's single system trading platform, your site can be called vertical Web site. Obviously, the management model of the Cubs conforms to Lenovo's investment standard. There are precedents abroad, personalized customized website is a more mature industry. As early as 1999, the United States began to appear personalized web sites, Google's investors, venture capitalist godfather John Doerr in 2005 had injected 16 million U.S. dollars investment personalized web site, Doerr on personalized web site evaluation is: It is the latest E-commerce model breakthrough. Personalized Web site is also constantly strengthening the cooperation with the game, film manufacturers, such as with the Colombian company launched the "Spider-Man" film cooperation surrounding the product customization and so on. It is reported that the service set the famous Internet auctioneer ebay and PC manufacturer Dell's director, to print, apparel and gift customization so that the buyer's market and the seller's markets into one. Chessis, the art director of the Cubs company, believes that the development potential of personalized Web sites lies in satisfying the individual needs of consumers, and the ability to provide personalized products to one another, which is expected to become an important trend in the development of E-commerce. It is undeniable that this is an era of advocating individuality, everyone wants their own things are unique. And now the mainstream of material production is in the pursuit of scale, quantification, which is contradictory to the needs of users. Thus, to cater to people's personalized psychological needs of products should become a "blue sea." And from the Internet point of view, on-demand customization is the entire Internet culture's foothold, network consumers are looking at the Internet free, independent and even DIY (do-it-yourself) environment. As a result, smart businesses can play the role of Customizer, rather than a brain to the consumer hard. The young Beast's novel business model attracts the creative work of members of the public and the wisdom of thousands of artists, while the Cubs pay the artist or otherAllow the provider a certain amount of royalties in return.