Let users trust you--e-Business Thinking series six

A big problem with E-commerce is that customers often don't see the goods they want to buy, nor do they see the people who sell them. How to trust you and your site, to confirm that it is not a hoax, is a big problem.

The internet scam, fishing and so on have successful heard. There are some seemingly stupid scams, but there's always a time for success. Plus the internet always have some bad business, http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality is not good, or after-sales service is too bad, will also bring some impact on e-commerce overall."

Build trust, let customers take out the wallet to buy your things, is all the people running E-commerce site must overcome an obstacle. There are a few things you can consider.

Third party Qualification certification

If your company or website has any Third-party certification, try to put it on the site as much as possible. This includes payment gateway certification, such as Alipay, PayPal, third Party website security certification, business license, Government and Industry organization awards.

Do not know how domestic situation, some more famous in foreign countries such as decoupled Business bureaus,hackersafe,truste. These certified logo on the site, will allow visitors to add a sense of security.

Webmaster do not hide behind the website

The writing of Web site copywriting, as well as some personal style articles, can let the viewer feel the real person after the site, rather than just feel the cold Web page. You can also consider putting photos of yourself and your employees and, if possible, a video.

When I'm done, I'll take a video and put it on the website. For many visitors, a webmaster far away in Singapore, somewhat illusory. If I can put my video in the data center, at home and in the office, it should help the viewer to be sure that the site is real, alive, and not a hoax.

Contact, privacy policy, etc.

The website usually has the contact method including the email, the correspondence address, the telephone, the privacy policy, the service usage stipulation, all should very clearly show to the user.

Many scam sites, if you look carefully, you will find that there is usually no phone and address. Contact Us page is just a contact form, most likely not even email.

Privacy policy is usually not read carefully, but this content on the site, will let users know that you are the site, not a joke.

Customer evaluation

Old Wang sells melon, puff, persuasion is always not high enough, others boast is different. So you should try to find existing customers to help you write some evaluation. Not necessarily praise words, to write true, credible. Sometimes even if there are some negative evaluation, it will make other visitors feel sincere, rather than a look to know it is their own made-up user evaluation.

Author: Zac@seo Every day
Original download: New virtual Host
All rights reserved. Reprint must be linked to the form of the author and the original source and this statement.