Summary : Let's have a cup of milk tea with tomato flavor, and Liu and tomatoes and milk tea have been disorderly clearance relationship.
Liu is the business leader of Jingdong, but he also has emotions, and he is a lover. There are a lot of gossip about his love story, the origin of Jingdong name and the legend of tomatoes, and in the recent popular is the milk tea sister. How much is the relationship between the private life of an entrepreneur and the industry, the company, or the business ?? and how the media should distinguish between public and private in reporting ?
These questions are actually very interesting. Small knitting Preparation in the article analysis answer one or two
1 , the private life of entrepreneurs and the industry, in fact, have a great relationship.
don't know how many netizens remember the divorce case of Tudou? ? The case can be said to directly affect the video industry. PC pattern. And Mr Wang and Lei two people, the husband and wife, was once laoyanfenfei, even slowed down the pace of Tudou, and married Shanghai wife of Hong Kong businessman Koo first listing. After the incident, Tudou's investors, today's capital Xu once said, this is a billions of dollars lessons. Today's loss of capital can be said to be heavy, if potatoes first listed, perhaps the integration will be Youku. Of course, history is not if, have regrets, so only legends.
Remember, really kung fu Huoqixiaoqiang? If not the husband and wife, bedfellows, now CAI standards may not be behind bars.
The private life of the entrepreneur is very important to the development of the enterprise, and even affects the industrial pattern. Ancient Greek legends have Troy, Chinese history has Sangui "Chong Crown an Nu for Beauty", and Britain also has Edward VIII, beauty people do not love Jiangshan. Beauty, Machiavellian, money, is always intertwined, this is history.
Tudou, Real Kung Fu, Beijing and east have a common investor: today's capital. The world is like chess, coincidence.
2, Liu and milk tea sister, Love is a good thing, Beijing East Chess is a trick, good things change bad.
Remember the Liu and the tomato door? The story of the harem Zhengchong, finally to the form of tomato door exposure, Beijing-east public relations took a positive strategy, guidance, and incidentally hype a Beijing East fresh. With the subtext is that two tomatoes, unmarried, single, women did not marry, but also single, normal boyfriend and girlfriend contacts. As a then, the public happily gossip, do not forget to bless two people. More people interpret this into the Beijing East in order to fresh speculation.
The public relations crisis, the homeopathy, the problem is naturally solved.
This time, the tea storm, Beijing-east PR is a soldier line, and no evidence to support the case, will be the tea storm to the competition, claiming that Ali is the originator, meanwhile, tea sister and Liu both denied the scandal, the rumor that false.
It is Jingdong, Liu Prevarication to Ali, Ma Yun Day, Ali Public relations collective response, said no kung Fu Liu Private life, in the afternoon, to 6.2 billion Hong Kong dollar acquisition culture China-at that time, Ali can proudly respond to Jingdong, elegant hit face, said: Today we want to buy a company, It is the concern of Jingdong investors and directors that they have no interest in caring for Mr Liu.
Today, microblogging users exposed Liu in the United States with milk tea sister photos. This time, can be seen as the Jingdong, Liu and Beijing-east PR of the face again-before the recent denial, righteously, eventually proved to be a blatant liar, fooling the media and the public.
Back to see the normal storm, Liu and milk tea sister's gossip, is a private matter, can choose too many appropriate way to deal with-or to remain silent, no comment, or generous recognition, sell Meng ask blessing. Unfortunately, Jingdong, Liu chose to refute the rumor, and in order to make Jingdong brand, the responsibility to the competitors. This will make the public think that social morality is deficient, lying.
Entrepreneurs lie, talk big, in the internet slightly see not fresh, even if the Liu once 8 15 electric business War, also was donated by reporters to the "Golden Watering Pot Award." Of course, perhaps Liu did not care, he also said at the end of 2013, 2015 years ago, Jingdong will not be listed, and New Year's Eve to the SEC submitted a listing application.
Stalin once said that the winner is not judged, the public will only be the success of the hero, never to lie to the hero. That's why entrepreneurs love to lie.
3. Every gossip has its own interests.
Behind every gossip there is interest, public relations, public opinion behind, is a collection of interests and emotions.
The so-called, the wind Yu Qingping the end, the tea sister and Liu Love exposure, before the exposure of the tomato door is good, behind the scenes are the interests of the promotion. However, the tomato door is the Imperial palace, this time, more like the game of the capital market.
From the tea sister and Liu Love exposure path and node, are two interesting nodes: the first exposure, is Tencent to give up Tencent power, the stake in the east, again detonated, it is the road before the Beijing-East IPO. In fact, only one goal, pressure on Jingdong price. In 2013, when the Saudi Prince Fund was invested in Beijing east, the capital was valued at 8 billion U.S. dollars, and after Tencent's stake in the east, the BoE proposed its own valuation of $15.7 billion in the SEC's report.
This time, the founder of the scandal exposure, private life events can make the capital market has the leeway to bargain.
Industry gossip, Beijing-East IPO financial PR budget is tens. Wood Show in the forest, the wind will destroy, the enterprise IPO, but also all kinds of news of the moment, this is indeed sensitive period.
Liu and milk tea sister's love, starting from the elder brother, this time again exposure or in elder brother Big. In fact, this year, the Beijing-East annual meeting, Liu invited the tea sister to observe, close to Liu people revealed that during the Spring Festival Liu also with tea sister this Jiangsu fellow, back to Luoma. With relatives, Liu also talked about Tencent's stake in Beijing east, Beijing-East integration Tencent electricity business things. Wealth does not return, such as silk nocturnal.
Yes, by the way, Liu is the Suqian person, West Chu Overlord Xiang Yu's fellow.