Let's sing. Traffic tips: How to get millions of users daily

Sing it. Get the first million users, only spent 10 days, once a day to pay 1 million users, it is how to do it? Chen Profile 2005 founded Cool News Network, access to the joint venture with the SIG funds two rounds of 12 million U.S. dollars investment. April 2009 joined Alibaba, engaged in search engine technology application research. July 2011 founded the most Amoy nets. 2012 the beginning of the founding of the song, quickly leap Red summary: Sing it How to do microblogging marketing? Use of star users. When the star user shares the microblog, sing it and amplify the influence, and then find a bunch of big accounts to forward his microblog. can also rely on ordinary account to do promotion. But do not spread itself does not have the ability to spread the thing, must be your product has been on the micro-blog to form a burst point, you go to enlarge it, the effect is very good. Grassroots large also has a very important role is hard to promote. Similar to the "global iphone selection" such as grassroots large, its fans are very accurate, do a very hard promotion, the effect is very obvious. "Entrepreneurial State" magazine dictate | Chen Finishing | Lingwenting Sing it is May 31 last year on the line, now every day there are millions of of users active, the total number of users will be broken billion. It would be hard for me to think of a way to generate explosive growth on the mobile internet today. First KTV is not the need to sing it to create, but the real life has existed, and the coverage of the crowd is wide enough. But our main users are still 20-year-old fashion crowd. That is to say, sing it. Locked demand Range is a Gui user's market, this demand has not been well satisfied. Many people like singing, nothing to hum their own songs, but the opportunity to go to KTV is very few. We move it to the phone, and these users will come naturally. Sing it. There are three groups of users. One is really to sing it as a KTV users, bring their own play, this is also to sing most of the user base. Another is that I sing very well, want to sing it to become a star. They are up to the user group, there is a strong desire to become famous, there is a strong motivation to pull friends and relatives to join, hoping someone to pay attention to him. The third is when I come to play, I find some people just sing very well, I just like him, want to be his fans. They are like "Super Girl" fans, very enthusiastic, hope that his idol to achieve, will bring people around to sing it. These three groups of people constitute a very solid foundation for singing it to promote the spread of the self, this communication actually does not need me to pay too much price. First to do the tool, and then the Community mobile Internet screen is very small, we are in the design of the logo and slogan, think the most is how to let users open the phone face hundreds of icons, remember you instead of remembering others? The icon itself should be eye-catching enough. For example, we find a feature, red background white is very effective. Baidu News client turned out to be blue, and then they found that the blue icon in the mobile phone screen is basically ignored, and finally it put their entire color changed, intoWhite on the red background, is to want users to open the phone at a glance can find this icon. The slogan of singing is also more interesting, we hope that users will soon be able to remember it. Because everyone in the installation of mobile phone applications, the first thought is the function, such as calculators, flashlights, and so on, not the community. I want to sing it. Become a function of the mobile phone, your mobile phone can not sing? Then you can pretend to sing. So our slogan is "KTV in your Phone", which will make it a little lower threshold. In addition, whether it is to do the website or the app, many people like to add all the features users need. In fact, a good function to achieve the ultimate, not important functions can not do. After singing it, many people say can do a few more functions, I said no, I put a function to the extreme, you can circle to large enough users. Especially mobile apps, the more features the more annoying. I think it's a lot of singing now, but it's really hard to delete and it's hard to integrate. Today, look at the micro-letter, Mo Mo seems to be very powerful, but its UI is still the case, on those several functions, but in the hidden deep, so that users will be better use habits. The existing social network is a very good channel for communication, and if you can make full use of existing social channels, you can get a lot of users. Sing it. Require users to log on through a third party account, and then I will give him a good sharing function at a time when every user has a sense of achievement. Why don't I let the user sign up for a new account, but through a third party? Every one of them can share the account, he will not wait to share the time to bind the microblogging, so that the user's share of desire to fall. This kind of self dissemination brings the user quantity is the cheapest, basically does not have the money. Some time ago Baidu Magic Map and Crazy guess the two products are very hot, once the micro-trust friends Circle have been maxed out. It is because they are in the PK big coffee and guessing the time of the clearance, give you a very huge share button. A lot of people will feel that I am in this place is very good, I just passed a level, I incredibly with a certain star looks like, this is the moment of achievement. Need to put a very obvious sharing button, they are in the circle of friends to share, the effect of this transmission is extremely significant. Sing it. Each day to share out the number of millions, the return of millions of clicks, bringing users accounted for more than half of the new total. Before singing, there are many K-song tools exist, the mobile phone also has, but the song will be all right, the work should be sent to where do not know, on their own to listen to, what is the meaning of it? Sing it is to turn it into a community, and we joined a strong sound technology processing, so that ordinary people sing a very good voice. Sing it. Fire on two factors, one is the tool, the other is social. I promise I'll sing it better than all the singing tools on the market, then add the social function, form the communication and user stickiness, realize my business value. In addition, we can add some irritating factors to the product. If it is a simple product, the user will have no strongMotivation to do something. At this point, the list is a good thing. There is a list, I believe many products can also be done, as long as it is someone's community can get one. The goal of the rankings is to stimulate users to share and help you pull new users. The list of songs is very exciting and very difficult. If you want to sing a song on the national list, the possibility is very low, because the competition is too intense. Tens of millions of users, every day on the national list of hundreds of people. They have to work hard to pull all the friends around, and his fans will be able to push him up with a lot of friends. This ranking mechanism will naturally help you spread. I recently always stressed that the flat, when a part of the user does not follow the product of a certain step, how to let everyone feel their own sense of existence, it is necessary to certain products and technical means to solve. For example, add countless lists, now each song is a list, each city is a list, a position is a list, you can pursue on a very small list of the sense of achievement. But this does not solve all the problems, but only properly reduces the problem. Mo Mo is actually a more typical product that can completely break up users, the more users the better, will not affect exposure opportunities, but the more the more exposure opportunities. In the strategic operation, I will control the singing of a brand feeling. So many people come here, he's a duet. If your position is not clear, there will be a lot of strange things. For example, you originally aimed at the female users, the results of your operations on the content of a large number of things to make women uncomfortable, it is necessary to control, so that the community to meet your brand positioning and direction, which is to ensure that you promote the premise behind. The second is PR, many companies will do, but not so good to do. How to make an impression on your brand in the media circle, this time need you to talk about the brand positioning, your brand for what kind of people, you want them to do something inside, you and other similar brand differences. For example, I can easily speak clearly with YY, 9158 difference, they are the bar singers moved to the line, I do is the "Super Girl" moved to the phone. These two are completely different because their audiences are completely different. 9158 of the audience is basically male, and the audience for Super Girl is mostly female. When you describe these things clearly, and then after the media to enlarge, people will slowly feel that your brand is like this. Perhaps your community is not like this, but your PR is to help you move toward the direction of hope. In addition, we will create a concept. I said before that we are "Super girl", people ask me, can you really build a star? I just want to make some real stars, it's all going to take a lot of effort. How to do the flow and promotion? Branding needs to do some events. For example, with a number of media cooperation, we have before the "Day Up", "China good voice" have been cooperation, in which there will be various exposure. Like that song."We didn't spend money, just because they wanted to pick a bunch of apps to do a related topic and sing it was chosen." Our products are very well matched to the user base of Hunan TV, so after the broadcast of the program, the next day the number of users added is 1 million. This is very scary, many people who have done mobile internet products know how hard it is to get 1 million of users, maybe a few months on hundreds of thousands of users, I am 1 million a day. Weibo marketing and social marketing are also important. But there is a bad news that Weibo is much worse this year than last year and may be worse next year. The reason is that last year, Sina Weibo activity is very high, there are no restrictions on some grassroots large, when doing marketing relatively good to do. Of course, it can be done now, but the cost is much higher. What about Weibo marketing? As long as you have a good product, there will be a large account to use, such as singing it has a lot of star users, but not one we invited. After they were installed with Sina Weibo authorization, I knew it was from Sina Micro-bleomycin. After the celebrities have shared the microblog, I will amplify the influence, because it is not enough to rely on his personal influence. Simply put, you'll find a bunch of big accounts to forward his tweets. For example, before Chen Yao friend's friend sings a song "My Song", Sings really is too harsh. Chen Yao forwards, "I cried in Your song." Her own forwarding volume reached 50,000 times. We think the effect is very good, we want to add a fire, to see how much can be forwarded. So far it's almost forwarded 19多万次. Later, everyone is talking about this micro-blog, in fact, because they pay attention to a variety of entertainment, gossip of the big account, like "cold joke select" and so on to know this thing. This is the chance to catch some large ones to spread. There are some marketing is not large, is by ordinary account. We often find that some of the users sing a wonderful, he sent a micro-blog can be forwarded hundreds of thousands of times, is very grassroots users, but his content is really very strange. Some time ago, a Sichuan girl in Sichuan dialect sang a "fire", too wonderful, everyone felt unbearable, listen to 10 seconds to turn off. But after the switch off, people immediately to forward a, it is too wonderful. When we found it, it was forwarded 10,000 times and then added up to thirty thousand or forty thousand times. Of course, every thing can enlarge the possibility, you have to experiment, do not spread itself is not the ability to spread things, it is a waste of money. Must be your product has been on the micro-blog to form a burst point, you have to enlarge it, the effect is very good. Grassroots large also has a very important role is hard to promote, very real. Sing it. Just one months on the line, similar to the "global iphone selection" such as grassroots large, because its fans are very accurate, it makes a very hard promotion, such as the iphone artifact in the song launched, can sing, can do why ... This is very hard to promote, the effect is very obvious. In fact, when we write these advertising language is also very hesitant, because the same period to do the promotion of the MO, it is not hard to promote the route, andis the soft promotion, through the story stimulates everybody to spread. We have tried two, but later found that I can not make such a good story, and hard to promote the conversion rate than soft promotion. In fact, the advantage of hard promotion is that when users see this slogan, they already know what the function of the product is. I believe that more than app can do this, Internet sites can, but the premise is that the advertising language is very real. As long as it is good things, users will definitely go to click. This kind of thing can use the grassroots to spread the large, the effect is also very ideal. Also through some activities can be promoted, of course, if your brand is big enough, this is a challenge. When you have become a relatively well-known brand, you should find some big social platform to engage in activities. This May, Sina Weibo has made a "pat" activities, this is their combination of millet, sing Bar, PA and other more than 10 different brands, the site together. As long as during the activity, your software or website published content with "Pat" three words even participate in activities, and then it with the official resources to help you to promote. This is a good marketing means, is actually exchanging resources, you take the existing user to help it push, it with the original user to help you push, bring the value is very ideal. We have also worked with Tencent Weibo to encourage users to share their content with Tencent Weibo. For example, the number of users in the top of the list, rewards the iphone, IPad, Q-coins, singing gold coins, the reward is extremely broad. Then Tencent Weibo, a single channel, brings 5 million of the backflow in one weeks. Of course, this need to see your product is not able to work with these large platforms, they do not recognize your brand. This also requires your BD capabilities. Telecom operators are also helpful, because they do have a lot of resources, but their ability to do products is very poor, so you use their resources well. Operators of the most powerful resources, the first is to pay, the cost of payment is very convenient, to money quickly. The second is marketing ability, if he is willing to cooperate with you, it is easy to find your very accurate target user group, can help you promote. But the premise is to see how to cooperate with him, he is willing to help you do these things. Third, offline they have a large number of business hall, and their users are small white users. The salesman in the business hall and the user say what good, is what good. These resources you can get is very good, so many companies have a lot of people dedicated to maintain the relationship with the operator. Sing it. In this respect do relatively little, now with Unicom's music base has cooperation, with some Unicom province company's relationship also can. From the flow promotion, there are other means, such as hard to promote. But in our view this is the least effective thing, the cost is very high, the return is very low. For mobile applications, a better way to promote the market is the major application. You buy a place in it, the price is relatively good. Of course, the premise is that the product must have a brand, if there is no visibility hanging there certainly no effect. Make a brand and put it in place, you can get a lot of traffic. AlsoThere are activities through the way to stimulate the flow of promotion, such as the major application of the market to issue gift bags, starting and so on. Apple's market is more difficult to do, basically no good promotion way, can only do hard promotion, but generally not many people can afford. Another way is to brush the list, but it may often be blocked by Apple. If you think it's okay, brush it. Most small companies brush a brush and nobody cares about you. In fact, marketing is still to see the product, your product has the ability to spread themselves. If your product itself has a certain degree of word-of-mouth communication skills, the previous means to play a role in the proportion will not be very large. Like singing, the inner spread of the most important, from the line to get the first 1 million users, it took only 10 days to sing it. Then through the third party login, encourage users to share in multimedia channels, which can stimulate the product to spread. You take some small strategies, such as encouraging users, rather than hitting users. The user sends the content is not good, should just nobody pays attention to him, but should not be scolded. If scolded, he will never come again. From the operational strategy, in fact, singing is a very small platform to operate, the main platform for everyone to play. Then make some rules, such as how to make a list and how to get fans. Once you know the rules, you don't need to interfere with the user, they do it. A user said to us, sing it is not your company, is our users, these rules you can not casually to change, the user will be scolded. When your product has done to make the user feel that he is living in it, he will have a strong sense of existence, there is no need to do anything. Your official operators do not see it in their eyes, there is no official existence, this is a public platform. (This article according to Chen in the August 21 innovation of the Chinese Alumni Association speech sorted out, without my review.) Interested in joining the Alumni Association, please call: 010-64222920-842