Leung: Windows Phone in the era of cloud computing

October 21, the theme of "to meet the trillion mobile applications of the Big era" 2010 China Mobile Developers Conference held in Beijing Crowne Plaza New Yunnan Hotel, more than 1000 from the first line of research and development, operations and management professionals to participate in the conference, the common trend of mobile applications.

Leung keynote address, Chairman and CEO of Microsoft Greater China

The following is Microsoft Greater China's chairman and CEO Leung keynote speech "cloud Computing era Windows Phone" full text:

Leung: Hello everyone, first of all thank you for giving me such an opportunity to give a speech, but also thank the organizers for inviting me. With so many young people to communicate with, not a lot of opportunities, the media said I am very low-key, today is still looking for opportunities to meet you. My feelings with so many young people together, feeling a little old, when I was in college, the first computer, is the machine to punch in My computer 16K calculation.

First of all, let me say a few words, just have a question, with the big giant how to compete? I would like to say a few words. Do not compete with us, in fact, we can co-operate, in fact, we are very friendly, our company income in fact, more than 90% is also with our partners to work together to obtain, so this ecological environment for us is also very important. In fact, we are very happy to work with you to innovate, we also put a lot of money and time, and we can do some innovation.

To tell you the truth, we actually signed an agreement with the NDRC, we will invest 100 million of dollars in the new company, I will tell you that 100 million is not finished if you are interested to contact us. In addition, we have other projects to provide free development tools to you, but also to help you innovate. So, the implementation of the so-called giant, in fact, we are quite friendly, do not fear us.

Second, I just listened to the four waves of a speech to feel a little bit, because he said that his job to start a business, and now still working, so I should also review the back. He said many famous people, including Bill Gates, who were born the same year, have been so successful now. I was born in the same year as him and I'm still working now. So, I go back to sigh, to plunge into your team to innovate. Today I'm going to talk about a new product, the Windows we released last week, is very close to cloud computing. Many years ago, when we were communicating, we talked about the concept of cloud computing, how to make full use of the resources of cloud computing, can be said to help our various industries to develop. So now I'm excited that the new wave has a cloud that has come to our side. So, we actually spend a lot of time in the future.

In fact, the cloud computing technology is not a new concept for us, we have spent a lot of time, whether in terms of platform, application, or in other ways we have done a lot of input. At present, our company develops the staff all has 65000 people, actually 70% already in the cloud computing work, we expect next year probably 90% staff all is in this cloud computing development. So, cloud computing is our future, I am very excited. I think cloud computing can change our situation in China, I think cloud computing first can help us from the enterprise, especially the small and medium-sized enterprises development. The second can also create many opportunities for you to innovate, to start a business, so this is very good. We hope that we will play a role in the future and provide you with a platform, whether it is in the cloud or in the terminal can provide a very good platform for you to develop.

When we windows, we must talk about cloud computing, we spend a lot of experience to do our platform rather than do application, you can join us to cooperate. We'll put our windows in the cloud, we'll put office in the cloud, we can use our OFICCE products anytime, and put the database in. But the most important thing is that we can provide you with a development platform, Windowsazure, to develop your applications in cloud computing.

And we also spend a lot of money on services, whether it is our Windows Live,onlien services are also the development of cloud computing. We will use a lot of new technology, the service to help you make decisions, many people online shopping may do many things. Therefore, we feel that this is also one of the services.

We see cloud computing is actually cloud computing, and your terminal has to play his role. So, we divide the terminal into four categories, one is fixed equipment, one is mobile, one is more professional, there are portable equipment. Many people feel that the development in mobile is a lot quicker and that is definitely. However, recently because of the new technology, in fact, fixed terminals are also very important, a very simple truth, now in the television, in many parts of the United States, China has CVDDV (transliteration), so also play a relatively significant role. We specifically mention that our company will also spend a lot of time in the fixed terminal to see how to develop some platform for you to innovate.

Of course mobile, especially in our China development space is very much, so why do we do WindowsPhone7, this is very different from our previous system, this is specifically to meet the development of our cloud computing. So why do we say that we are born to be different from the cloud? Whether from the technical aspect, or in our so-called user experience is very different. So, here I would like to spend a little time with you about how we WindowsPhone7 different from other platforms.

We WindowsPhone7 this direction is a bit different from before, first this time we are together with the chip manufacturers to cooperate, is to our WindowsPhone7 platform and chip binding. We used to be brand, you may use the WindowsPhone7 platform user experience is a bit different, may vary the manufacturer with different hardware, different chips, or interface is not the same. This has a certain advantage, because each factory can better play innovation, but not for the user is not very good, with different factory equipment have different experience, we this experience to the statistics, and all of our manufacturers he cooperation telephone experience interface is the same. So, you see, we use the call window to do what you need to do, Live tiler. So, here also can see very clearly, here a look know how many telephones, how many messages have not seen, there are three text messages have not seen, there are 25 of messages did not look, you can put this inside all put it very clear.

Our platform is provided to enterprises and consumers, is a very flexible brand can easily complete the action you need. Here I would particularly mention that we have a very good concept, this is our 6Hubs experience Center, what you usually do. You're in contact with someone, so we have an experience in arranges, not just when you're on the phone, you connect to Facebook abroad, you'll soon be able to see how your friends are on Facebook. In addition to the microblog, so put everything that communicates with people in one frame, and the concept of the business is in the game, including your music, your videos, your pictres, and all of your development applications are in this hubs. Of course, our platform is also targeted at some corporate users, there is a hubs like our office, not only with PPT, because there is a very important in the cloud, we and all of your business colleagues how to communicate together, are all in this area. There's one last pctures, and games, and not just on your phone, or on Facebook, or at all the centers in China. That concept is relatively new, and no one is using this concept at the moment, which provides a very good opportunity for innovation to all of you developers.

To sum up, we have different products in all different places. I just talked about Bing, which is to help you develop your browser and search location. Of course in the application, I just also said that each person mobile phone can be different, you can follow the requirements, including office and Outlook are here. Of course, I have also mentioned a lot of WindowsPhone7, in China also provides a lot of services and local cooperation, which also provides an innovative opportunity, but also provides us with another opportunity. Finally our company in music, or in the video aspect of an experience.

So, we WindowsPhone7 we hope not only for consumers, but also for you, is a very good new opportunity. We show in the mix, a good comment, one of which we changed the rules of the game, because in the future we created a lot of new opportunities for all our partners, all the developers.

Because of the time relationship here, I will briefly introduce. We actually have a lot of people can do the application, have our Silverlight, we also provide some very efficient development tools, and is free, very professional, I hope you can go to see the study, how can help you to create your new opportunities. In addition, we have just said that we are unified specification hardware. So it's good news for developers. From the video how big we all have rules, so in the development aspect is more convenient.

Therefore, I hope we can cooperate with you immediately, because all the speakers have said that there are many opportunities in China. Because, in mobile communications, we are the world's largest market, there are 800 million of users. The annual growth in WindowsPhone7 is very fast, so we should be able to take this opportunity immediately and act immediately.

Just briefly introduced, we're going to have one you've heard, we have a teched will, in December, here will be landing, you can go to research, one is cloud computing, the other is Windows platform, but also in Beijing, this is our annual meeting, Every year, there are thousands of people to attend. In addition, I hope you can go to our landing for download, this site has been and is free, in the last week can see all the new content, English and Chinese have, so I hope you can go to see this time.

Finally, I conclude that our company is fully engaged. Whether in the terminal, not only in the mobile terminals, in other areas we are fully developed. Our development direction, we do brand, do tools, so we are hoping to cooperate with your application to develop together. Thank you very much today, thank you.